Analisis Pemasaran dan Nilai Tambah Pala di Kecamatan Tapak Tuan Kabupaten Aceh Selatan
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Published:
Mar 30, 2023
Keywords:
efficiency, marketing analysis, nutmeg, value-added
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Abstract
Based on Ministry of Agriculture data (2019), nutmeg is one of Indonesia's led commodities that have a high economic value which is focused on exporting orientation. This study aims to analyze the marketing efficiency level of nutmeg, and the added value of processed nutmeg products for home industries in Tapak Tuan District, South Aceh Regency. The method used to calculate marketing margin value, farmer's share value, R / C ratio. Meanwhile, the value-added analysis used the Hayami table. The analysis result showed that the nutmeg marketing system in Tapak Tuan District was relatively efficient. The calculating result of the equivalent estimate for the percentage value of the margin was 31.77%, the farmer's share was 68.23%, and the r / c ratio was 2.18. Channel 4 was relatively more efficient compared to other channels with sales volumes of 117.5 kg (type B) and 2.82 kg (mace). In nutmeg value-added processing activities, Permai’s home industry for flower-shaped cake obtained a value-added ratio of 53% and stick-shaped cake at 32%. Finally, Rovan's home industry for flower-shaped cake obtained a ratio of 62%, stick-shaped cake 49.5%, and nutmeg syrup 17%.
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NitamiM., FariyantiA., & AsmarantakaR. W. (2023). Analisis Pemasaran dan Nilai Tambah Pala di Kecamatan Tapak Tuan Kabupaten Aceh Selatan. Forum Agribisnis : Agribusiness Forum, 13(1), 50-68. https://doi.org/10.29244/fagb.13.1.50-68
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References
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[KEMENDAG] Kementerian Perdagangan. 2013. ITCP Johannesburg: Market Brief Produk Biji Pala-Nutmeg HS. 0908. Direktorat Jendral Pengembangan Ekspor Nasional. Diakses: http://djpen.kemendag.go.id/app_frontend/admin/docs/researchcorner/1441376297723.pdf
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Adenji TA, Tenkouano A, Ezurike JN, Ariyo CO, Vroh-Bi I. 2010. Value Adding Post Harvest Processing of Cooking Bananas. African Journal of Biotechnology. 9(54): 9135 – 9141.
Aggrasari H and Jangkung H M. 2019. The Trade of Indonesian Spice Comodities in International Market. Jurnal Agro Ekonomi. Vol. 30/Issue. 1, June 2019. Page. 13-26. ISSN 0215-8787 (print), ISSN 2541-1616 (online). Available at https://jurnal.ugm.ac.id/jae/ DOI: http://doi.org/10.22146/ae.41665
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Anggraeni M dan Suharno. 2016. Sistem Pemasaran Nenas di Kecamatan Cijeruk, Kabupaten Bogor. Jurnal Forum Agribisnis Vol. 6, No. 1, Maret 2016. DOI: https://doi.org/10.29244/fagb.6.1.91-110
Asmarantaka RW. 2014. Pemasaran Agribisnis (Agrimarketing). Bogor: Departemen Agribisnis. Fakultas Ekonomi Manajemen. Institut Pertanian Bogor.
Bangun, O Br dan Manuntun P H. 2008. Peran Sektor Industri Pengolahan Dalam Perekonomian Provinsi Sumatera Utara. Jurnal Ekonomi dan Kebijakan Pembangunan. 1(2): 90-111. Diakses pada: https://repository.ipb.ac.id/jspui/bitstream/123456789/53667/1/JEKP%20Vol.1%20No.2%20Mei%202008.pdf
Branson, R.E. dan Douglas G.N. 1983. Introduction to Agricultural Marketing. New York, US: McGraw-Hill Book Company.
De Guzman C.C, and J.S Siemonsma (eds). 1999. Plant Resources of South East Asia 13 Spices. Bogor: PROSEA. ISBN: 979-8316-34-7. HAL 218-219.
Fahrizal, Mustafa, and Romano. 2019. Analysis of Nutmeg Market Structure in South Aceh District. International Journal of Multicultural and Multireligious Understanding. ISSN 2364-5369 Vol. 6, Issue 5 October 2019 Pages: 950-955. http://dx.doi.org/10.18415/ijmmu.v6i2.1165
Fatmawati, Didi Rukmana, dan Yansor Djaya. 2015. Lembaga Pemasaran Pala di Kota Ternate Provinsi Maluku Utara. Jurnal Sains dan Teknnologi, Vol. 15 No: 2, p190-194. ISSN: 1411-4674.
Firdaus, Khumaira, dan Saputra W. 2018. Analisis Saluran Pemasaran dan Margin Pemasaran Pala di Kecamatan Meukek Kabupaten Aceh Selatan. Jurnal Agriflora Universitas Abulyatama. Vol. 2 No. 2 November 2018: 63-72 ISSN 2249-757X (Online). Diakses pada:http://jurnal.abulyatama.ac.id/index.php/agriflora/article/view/138/138 02 Desember 2019.
Halcrow HG. 1981. Economics of Agriculture. McGraw-Hill International Book Company. ISBN 0-07-066324-6.
Hamidah M, AHA Yusra, dan J Sudrajat. 2015. Analisis Nilai Tambah Industri Kripik Ubi di Kota Pontianak. Jurnal Social Economic of Agriculture. Volume 4, Nomor 2. Desember 2015. Hlm, 60-73. Diakses pada https://media.neliti.com/media/publications/23067-ID-analisis-nilai-tambah-agroindustri-kripik-ubi-di-kota-pontianak.pdf
Hayami Y, Kawagoe T, Morooka Y, Siregar M. 1987. Agricultural Marketing and Processing in Upland Java, a Perspective from a Sunda Village. Bogor: CGPRT.
Idawanni. 2015. Pengembangan Usaha Komoditi Pala Aceh. Info Teknologi, 775. Diakses pada http://nad.litbang.pertanian.go.id/ind/index.php/info-teknologi/775-pengembangan-usaha-komoditi-pala-aceh 31 Desember 2019.
Irawan. 2003. Prinsip-prinsip Kepuasan Pelanggan. Penerbit Elek Media Komputindo, Jakarta.
Harni, Monicha S dan Siti Jahroh. 2017. Perencanaan Bisnis Pengeringan Pala dengan Teknologi Oven di Kecamatan Tamansari Kabupaten Bogor. Jurnal Forum Agribisnis Vol. 6 No. 2, September 2016. DOI: https://doi.org/10.29244/fagb.6.2.197-212
Kohls RI, Uhl JN. 2002. Marketing of Agricultural Products. Ninth Edition. New Jersey: Prentice Hall, Inc.
Kotler P, dan Keller KL. 2007. Manajemen Pemasaran. Jilid I Edisi 12. Jakarta: PT. Indeks.
Lawalata M. 2019. Analisis Saluran Pemasaran Pala Banda (Myristica fragrans Houtt) Di Kecamatan Banda Neira Kabupaten Maluku Tengah. Jurnal AGRIC Vol. 31, No. 1 Juli 2019: hlm. 1-14. DOI: https://doi.org/10.24246/agric.2019.v31.i1.p1-14
Mubyarto. 1995. Pengantar Ekonomi Pertanian Edisi ke-3. Jakarta: LP3S.
Mudin. 2016. Strategi Pengembangan Pala di Desa Pasibatu Kecamatan Buko Kabupaten Banggai Kepulauan. Jurnal Agroland 23(2):118-130, ISSN: 0854-641X E-ISSN: 2407-7607.
Mujiburrahmad, Marsudi E, dan Usman M. 2019. Analisis Nilai Tambah Pengolahan Pala Kemasan Basah dan Kering di Kecamatan Tapak Tuan Kabupaten Aceh Selatan. Jurnal Bisnis Tani Universitas Teuku Umar. Vol. 5, No 1, April 2019 ISSN 2477-3468 pp. 14-25.
Nurdjannah N. 2007. Teknologi Pengolahan Pala.Pascapanen Litbang Pertanian. Diakses pada: https://www.pertanian.go.id
Olong I, Pattinama MJ, dan Tuhumury M.T.F. 2013. Analisis Pemasaran Pala (Myristica Fragrans Houtt) di Desa Morella Kecamatan Leihitu Kabupaten Maluku Tengah. Jurnal Agrilan (Agribisnis Kepulauan). Vol. 1 No. 3 Juni 2013 ISSN 2302-5352.
Olukunle, O T. 2013. Evaluation of Income and Employment Generation from Cassava Value Chain in the Nigerian Agricultural Sector. Asian Journal of Agriculture and Rural Development. Vol. 3, No. 3 pp. 79 – 92. Diakses pada: https://ageconsearch.umn.edu
Pangumpia I P, Pangemanan L.R.J., dan Waney N.F.I. 2016. Produksi dan Pemasaran Produk Manisan Pala “Ilomata” di Kelurahan Girian Weru, Kota Bitung. Jurnal Agri-Sosio Ekonomi Unsrat, Volume 12 Nomor 2A, Juli 2016: hal 179 – 200 ISSN: 1907-4298. DOI: https://doi.org/10.35791/agrsosek.12.2A.2016.12867
Seitz WD, Nelson GC, and Halcrow HG. 1994. Economics of Resources, Agriculture and Food. Mc-Graw-Hill International Editions. ISBN 0-07-113688-6.
Sofyan, Iskandar E, dan Febriani F. 2017. Analisis Efisiensi Pemasaran Pala di Kecamatan Tapak Tuan Kabupaten Aceh Selatan. Jurnal Bisnis Tani. Volume 3, No 1 (2017): April 2017. Diakses pada http://jurnal.utu.ac.id/jbtani/article/view/330/282 02 Desember 2019.
Sudiadnyana, IKH, Iyus AH, Made AM. 2015. Analisis Efisiensi Saluran Pemasaran Komoditas Anggur di Desa Banyupoh Kecamatan Gerokgak. Jurnal Pendidikan Ekonomi UNDIKSHA. Vol. 5, No. 1 (2015). Diakses pada: https://ejpurnal.undiksha.ac.id
Supriyati dan Suryani E. 2006. Peranan, Peluang dan Kendala pmgembangan Agroindustri di Indonesia. Forum Penelitian Agro Ekonomi. Volume 24 No. 2, Desember 2006: 92 – 106. Diakses: https://media.neliti.com/media/publications/62474-ID-peranan-peluang-dan-kendala-pengembangan.pdf
Tomek WG, Robinson KL. 1990. Agricultural Product Prices (third edition). Ithaca: Cornell University Press.
Trienekens JH. 2011. Agricultural Value Chains in Developing Countries a Framework for Analysis. International Food and Agribusiness Management Review. 14(2): 48-51
Wardono, Budi, Fauzi A, Fahruddin A, Purnomo AH. 2016. Value Added Business Based on Small Scale of Fisheries: A Case Study on Nortern and Shouthern Coasts of Java (Lamongan and Pelabuhan Ratu Regency), Indonesia. International Journal of Scientifi & Technology Research. 5(2): 134 – 139.
Wenno, N F. 2015. Prospek Agroindustri Pala di Wilayah Pesisir (Suatu Studi dalam Rangka Pemberdayaan Masyarakat di Desa Sith Kecamatan Leihitu Kabupaten Maluku Tengah). Jurnal PIRAMIDA. Vol. XI, No. 2. Pp. 88 -94. Diakses pada https://ojs.unud.ac.id
Zalukhu OM. 2013. Pedoman Teknis Budidaya Tanaman Pala. Kelompok Tani Karan Saiyo. Padang.
[BPS] Badan Pusat Statistik Aceh Selatan. 2021. Kabupaten Aceh Selatan dalam Angka, Aceh Selatan Regency in Figures 2020. Kabupaten Aceh Selatan: BPS. Diakses pada: https://www.bps.go.id
[BPS] Badan Pusat Statistik. 2021. Perkembangan Ekspor dan Impor Indonesia Juni 2021. No. 51/07/Th.XXIV, 15 Juli 2021. Diakses pada: https://www.bps.go.id
[DITJENBUN] Direktorat Jenderal Perkebunan. 2019. Statistik Perkebunan Indonesia 2018-2020 Pala (Nutmeg). Diakses pada: htttps://www.ditjenbun.pertanian.go.id
[KEMENDAG] Kementerian Perdagangan. 2013. ITCP Johannesburg: Market Brief Produk Biji Pala-Nutmeg HS. 0908. Direktorat Jendral Pengembangan Ekspor Nasional. Diakses: http://djpen.kemendag.go.id/app_frontend/admin/docs/researchcorner/1441376297723.pdf
[TRIGDE]. Tridge. 2021. Global Market Overview of Nutmeg. https://www.tridge.com/products/nutmeg [28 maret 2021]
Adenji TA, Tenkouano A, Ezurike JN, Ariyo CO, Vroh-Bi I. 2010. Value Adding Post Harvest Processing of Cooking Bananas. African Journal of Biotechnology. 9(54): 9135 – 9141.
Aggrasari H and Jangkung H M. 2019. The Trade of Indonesian Spice Comodities in International Market. Jurnal Agro Ekonomi. Vol. 30/Issue. 1, June 2019. Page. 13-26. ISSN 0215-8787 (print), ISSN 2541-1616 (online). Available at https://jurnal.ugm.ac.id/jae/ DOI: http://doi.org/10.22146/ae.41665
Asmarantaka RW, Atmakusuma J, Muflikh YN, dan Rosiana N. 2017. Konsep Pemasaran Agribisnis: Pendekatan Ekonomi dan Manajemen. Jurnal Agribisnis Indonesia. Volume 5 No. 2, Desember 2017; halaman 143 – 164 ISSN 2354-5690; E-ISSN 2579-3594.
Anggraeni M dan Suharno. 2016. Sistem Pemasaran Nenas di Kecamatan Cijeruk, Kabupaten Bogor. Jurnal Forum Agribisnis Vol. 6, No. 1, Maret 2016. DOI: https://doi.org/10.29244/fagb.6.1.91-110
Asmarantaka RW. 2014. Pemasaran Agribisnis (Agrimarketing). Bogor: Departemen Agribisnis. Fakultas Ekonomi Manajemen. Institut Pertanian Bogor.
Bangun, O Br dan Manuntun P H. 2008. Peran Sektor Industri Pengolahan Dalam Perekonomian Provinsi Sumatera Utara. Jurnal Ekonomi dan Kebijakan Pembangunan. 1(2): 90-111. Diakses pada: https://repository.ipb.ac.id/jspui/bitstream/123456789/53667/1/JEKP%20Vol.1%20No.2%20Mei%202008.pdf
Branson, R.E. dan Douglas G.N. 1983. Introduction to Agricultural Marketing. New York, US: McGraw-Hill Book Company.
De Guzman C.C, and J.S Siemonsma (eds). 1999. Plant Resources of South East Asia 13 Spices. Bogor: PROSEA. ISBN: 979-8316-34-7. HAL 218-219.
Fahrizal, Mustafa, and Romano. 2019. Analysis of Nutmeg Market Structure in South Aceh District. International Journal of Multicultural and Multireligious Understanding. ISSN 2364-5369 Vol. 6, Issue 5 October 2019 Pages: 950-955. http://dx.doi.org/10.18415/ijmmu.v6i2.1165
Fatmawati, Didi Rukmana, dan Yansor Djaya. 2015. Lembaga Pemasaran Pala di Kota Ternate Provinsi Maluku Utara. Jurnal Sains dan Teknnologi, Vol. 15 No: 2, p190-194. ISSN: 1411-4674.
Firdaus, Khumaira, dan Saputra W. 2018. Analisis Saluran Pemasaran dan Margin Pemasaran Pala di Kecamatan Meukek Kabupaten Aceh Selatan. Jurnal Agriflora Universitas Abulyatama. Vol. 2 No. 2 November 2018: 63-72 ISSN 2249-757X (Online). Diakses pada:http://jurnal.abulyatama.ac.id/index.php/agriflora/article/view/138/138 02 Desember 2019.
Halcrow HG. 1981. Economics of Agriculture. McGraw-Hill International Book Company. ISBN 0-07-066324-6.
Hamidah M, AHA Yusra, dan J Sudrajat. 2015. Analisis Nilai Tambah Industri Kripik Ubi di Kota Pontianak. Jurnal Social Economic of Agriculture. Volume 4, Nomor 2. Desember 2015. Hlm, 60-73. Diakses pada https://media.neliti.com/media/publications/23067-ID-analisis-nilai-tambah-agroindustri-kripik-ubi-di-kota-pontianak.pdf
Hayami Y, Kawagoe T, Morooka Y, Siregar M. 1987. Agricultural Marketing and Processing in Upland Java, a Perspective from a Sunda Village. Bogor: CGPRT.
Idawanni. 2015. Pengembangan Usaha Komoditi Pala Aceh. Info Teknologi, 775. Diakses pada http://nad.litbang.pertanian.go.id/ind/index.php/info-teknologi/775-pengembangan-usaha-komoditi-pala-aceh 31 Desember 2019.
Irawan. 2003. Prinsip-prinsip Kepuasan Pelanggan. Penerbit Elek Media Komputindo, Jakarta.
Harni, Monicha S dan Siti Jahroh. 2017. Perencanaan Bisnis Pengeringan Pala dengan Teknologi Oven di Kecamatan Tamansari Kabupaten Bogor. Jurnal Forum Agribisnis Vol. 6 No. 2, September 2016. DOI: https://doi.org/10.29244/fagb.6.2.197-212
Kohls RI, Uhl JN. 2002. Marketing of Agricultural Products. Ninth Edition. New Jersey: Prentice Hall, Inc.
Kotler P, dan Keller KL. 2007. Manajemen Pemasaran. Jilid I Edisi 12. Jakarta: PT. Indeks.
Lawalata M. 2019. Analisis Saluran Pemasaran Pala Banda (Myristica fragrans Houtt) Di Kecamatan Banda Neira Kabupaten Maluku Tengah. Jurnal AGRIC Vol. 31, No. 1 Juli 2019: hlm. 1-14. DOI: https://doi.org/10.24246/agric.2019.v31.i1.p1-14
Mubyarto. 1995. Pengantar Ekonomi Pertanian Edisi ke-3. Jakarta: LP3S.
Mudin. 2016. Strategi Pengembangan Pala di Desa Pasibatu Kecamatan Buko Kabupaten Banggai Kepulauan. Jurnal Agroland 23(2):118-130, ISSN: 0854-641X E-ISSN: 2407-7607.
Mujiburrahmad, Marsudi E, dan Usman M. 2019. Analisis Nilai Tambah Pengolahan Pala Kemasan Basah dan Kering di Kecamatan Tapak Tuan Kabupaten Aceh Selatan. Jurnal Bisnis Tani Universitas Teuku Umar. Vol. 5, No 1, April 2019 ISSN 2477-3468 pp. 14-25.
Nurdjannah N. 2007. Teknologi Pengolahan Pala.Pascapanen Litbang Pertanian. Diakses pada: https://www.pertanian.go.id
Olong I, Pattinama MJ, dan Tuhumury M.T.F. 2013. Analisis Pemasaran Pala (Myristica Fragrans Houtt) di Desa Morella Kecamatan Leihitu Kabupaten Maluku Tengah. Jurnal Agrilan (Agribisnis Kepulauan). Vol. 1 No. 3 Juni 2013 ISSN 2302-5352.
Olukunle, O T. 2013. Evaluation of Income and Employment Generation from Cassava Value Chain in the Nigerian Agricultural Sector. Asian Journal of Agriculture and Rural Development. Vol. 3, No. 3 pp. 79 – 92. Diakses pada: https://ageconsearch.umn.edu
Pangumpia I P, Pangemanan L.R.J., dan Waney N.F.I. 2016. Produksi dan Pemasaran Produk Manisan Pala “Ilomata” di Kelurahan Girian Weru, Kota Bitung. Jurnal Agri-Sosio Ekonomi Unsrat, Volume 12 Nomor 2A, Juli 2016: hal 179 – 200 ISSN: 1907-4298. DOI: https://doi.org/10.35791/agrsosek.12.2A.2016.12867
Seitz WD, Nelson GC, and Halcrow HG. 1994. Economics of Resources, Agriculture and Food. Mc-Graw-Hill International Editions. ISBN 0-07-113688-6.
Sofyan, Iskandar E, dan Febriani F. 2017. Analisis Efisiensi Pemasaran Pala di Kecamatan Tapak Tuan Kabupaten Aceh Selatan. Jurnal Bisnis Tani. Volume 3, No 1 (2017): April 2017. Diakses pada http://jurnal.utu.ac.id/jbtani/article/view/330/282 02 Desember 2019.
Sudiadnyana, IKH, Iyus AH, Made AM. 2015. Analisis Efisiensi Saluran Pemasaran Komoditas Anggur di Desa Banyupoh Kecamatan Gerokgak. Jurnal Pendidikan Ekonomi UNDIKSHA. Vol. 5, No. 1 (2015). Diakses pada: https://ejpurnal.undiksha.ac.id
Supriyati dan Suryani E. 2006. Peranan, Peluang dan Kendala pmgembangan Agroindustri di Indonesia. Forum Penelitian Agro Ekonomi. Volume 24 No. 2, Desember 2006: 92 – 106. Diakses: https://media.neliti.com/media/publications/62474-ID-peranan-peluang-dan-kendala-pengembangan.pdf
Tomek WG, Robinson KL. 1990. Agricultural Product Prices (third edition). Ithaca: Cornell University Press.
Trienekens JH. 2011. Agricultural Value Chains in Developing Countries a Framework for Analysis. International Food and Agribusiness Management Review. 14(2): 48-51
Wardono, Budi, Fauzi A, Fahruddin A, Purnomo AH. 2016. Value Added Business Based on Small Scale of Fisheries: A Case Study on Nortern and Shouthern Coasts of Java (Lamongan and Pelabuhan Ratu Regency), Indonesia. International Journal of Scientifi & Technology Research. 5(2): 134 – 139.
Wenno, N F. 2015. Prospek Agroindustri Pala di Wilayah Pesisir (Suatu Studi dalam Rangka Pemberdayaan Masyarakat di Desa Sith Kecamatan Leihitu Kabupaten Maluku Tengah). Jurnal PIRAMIDA. Vol. XI, No. 2. Pp. 88 -94. Diakses pada https://ojs.unud.ac.id
Zalukhu OM. 2013. Pedoman Teknis Budidaya Tanaman Pala. Kelompok Tani Karan Saiyo. Padang.