Vol. 10 No. 3 (2025): Journal of Consumer Sciences

Articles

• Consumer Experience in Purchasing Fashion Products in Indonesian E-Commerce: A Mixed-Methods Study on Customer and Supply Chain Practitioner Perspectives

  Kelly Immaculata, Atika Salma, Erlinda Yunus

  415-436

  • pdf

• How Scarlett Turns Online Word of Mouth Into Buying Desire Through The SOR Approach

  Akhmad Edhy Aruman, Ananda Syifa Yustian Putri, Past Novel Larasaty, Latifa Ramonita

  437-460

  • pdf

• From Attitude to Action: Exploring Factors Influencing Switching Behavior of Public Transport Users

  Ni Putu Cempaka Dharmadewi Atmaja, I Gusti Agung Ngurah Gede Eka Teja Kusuma, I Made Dauh Wijana

  461-483

  • pdf

• From Intention to Action: How Boycott Motivation Influences Consumer Behavior toward Israel-Affiliated Brands

  Andriani Kusumawati, Rasya Safira Ishamiyya

  484-508

  • pdf

• Halal Food Purchasing Behavior of The Millennial Generation in Indonesia

  Liza Nora, Nurul Sriminarti

  509-534

  • pdf

• The Interplay of Mindfulness, Impulsive Buying, and Perceived Risk in Buy Now Pay Later (BNPL) Usage among Mature Generations in Indonesia

  Isnaini Nuzula Agustin, Nurika Rama Nasya, Candy

  535-553

  • pdf

• The Role of Instagram Influencers in Enhancing Yogyakarta’s Appeal to Millennial and Gen Z Travelers

  Fahrais Zahrudy, Fitria Maulida, Fiko Rahardito Baskoro, Dimas Bayu Arya Putra

  554-576

  • pdf

• Attitude and the Mediating Role in Online Food Delivery Continuance Intention

  Lily Purwianti, Hepy Hefri Ariyanto, Christella

  577-600

  • pdf

• Harnessing Heritage: The Impact of Local Wisdom-Based Marketing on Social Enterprise Performance in Indonesia

  Siti Alhamra Salqaura, Nasib Nasib

  601-624

  • pdf