Vol. 11 No. 2 (2026): Journal of Consumer Sciences

This issue consists of 9 articles from 26 authors affiliated with 12 institutions from 5 countries, including:

Indonesia (Politeknik Pariwisata Bali, Petra Christian University, IPB University, Batam International University, Tangerang Raya University, Ciputra Surabaya University)
New Zealand (Victoria University of Wellington)
Nigeria (University of Ibadan, Kwara State University, Federal University of Agriculture and Development Studies, Iragbiji)
South Africa (Walter Sisulu University)
United States of America (Diamond of America LLC)

Published: 2026-07-31

Articles

Content Credibility in Short-Form Travel Videos and Travel Intention of Millennials and Young Consumers in Indonesia

Magsyanda Meliana, Putu Gde Arie Yudhistira

234-255
- pdf
Socially Responsible or Merely a Public Stunt? CSR, Skepticism, and Company Evaluation of Cigarette Companies

Adelina Proboyo, Lysander Darrell Wijaya Oeij, Antonio Darrell Pangadian, Fandy Tjiptono

256-273
- pdf
Green Marketing Strategies and Consumer Purchasing Behavior: Moderating Role of Environmental Awareness Among Supermarket Consumers in Lagos State

Haveez Omotayo Ahmadu, Abdulazeez Alhaji Salau, Dolapo Stephen Akinwumi, Oluseyi Ajayi, Femi Seun Benjamin, Kayode Muhammed Ibrahim

274-298
- pdf
Determinants of AI Innovation Adoption in Banking Services: Mediating Role of Attitude among Young Generations

Lily Purwianti, Ella Kristia, Lady, Hepy Hefri Ariyanto

299-321
- pdf
Advancing Perspectives on Consumer Behavior in Healthy Food Consumption within Modern Digital and Social Environments

Febri Siahaan, Amanda Sona Priscillia

322-346
- pdf
Understanding Preference and Usage Intention in Online Food Delivery among Generation Z in Greater Jakarta

Kristin Elisabeth Siregar, Hartoyo, Popong Nurhayati

347-369
- pdf
The Influence of Halal Awareness on Consumer Purchase Intention of Broiler Chicken Meat in Bogor

Muhamad Arham Amarulhaq, Retnaningsih, Raden Isma Anggraini

370-390
- pdf
From Browsing to Buying More: The Journey of Cross-Selling and Upselling in E-Commerce

Olalekan Ezekiel Ajayi

391-413
- pdf
Transforming Luxury Jewelry Customer Experience using Strategic Connection Framework in Omnichannel Environments

Yuliia Husarova

414-433
- pdf

Vol. 11 No. 2 (2026): Journal of Consumer Sciences

Articles

Content Credibility in Short-Form Travel Videos and Travel Intention of Millennials and Young Consumers in Indonesia

Socially Responsible or Merely a Public Stunt? CSR, Skepticism, and Company Evaluation of Cigarette Companies

Green Marketing Strategies and Consumer Purchasing Behavior: Moderating Role of Environmental Awareness Among Supermarket Consumers in Lagos State

Determinants of AI Innovation Adoption in Banking Services: Mediating Role of Attitude among Young Generations

Advancing Perspectives on Consumer Behavior in Healthy Food Consumption within Modern Digital and Social Environments

Understanding Preference and Usage Intention in Online Food Delivery among Generation Z in Greater Jakarta

The Influence of Halal Awareness on Consumer Purchase Intention of Broiler Chicken Meat in Bogor

From Browsing to Buying More: The Journey of Cross-Selling and Upselling in E-Commerce

Transforming Luxury Jewelry Customer Experience using Strategic Connection Framework in Omnichannel Environments

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