Main Article Content
Karawang Regency is the center of milkfish production in West Java. Milkfish production continues to increase, but the prices fluctuate. Price fluctuations cause income uncertainty both for farmers as producers and traders as marketing agencies. Price fluctuations are closely related to marketing systems. The purpose of this study was to determine the marketing system and marketing efficiency of milkfish in Tirtajaya District, Karawang Regency. The sampling method was carried out by the snowball sampling method which started from 33 farmers.The results showed that there were 6 (six) marketing channels for milkfish in Tirtajaya District. Marketing agencies that involved are village traders, wholesalers, retailers and processors. Judging from the marketing margin value and farmer's share, all marketing channels of milkfish formed in Tirtajaya District are efficient. Marketing channel 1 more efficient relatively with the lowest margin value of 9,71 percent and the highest farmer share of 90.29 percent. The ratio of profit to cost ratio for all marketing channel is distributed evenly.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The author submitting the manuscript must understand and agree that the copyright of the article manuscript must be submitted/transferred to the Journal Forum Agribisnis. This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 (CC BY-SA) International License in which the Author and Reader can copy and redistribute the material in any media or format, and remix, modify and build material for any purpose, but they must provide appropriate credit (citing articles or content), provide a link to the license, and indicate whether there is a change. If you mix, change, or create material, you must distribute your contribution under the same license as the original.
Badan Pusat Statistik. 2002. Statistik Perikanan Budidaya Indonesia Kementrian Kelautan dan Perikanan. Diakses tanggal 2015 Jan 16.
Beckman TN, Maynard HH, and Davidson WR. 1957. Principles of Marketing. The Ronald Press Company. New York.
Kementrian Kelautan dan Perikanan. 2013. Buku Kelautan dan Perikanan Dalam Angka 2011 Tersedia pada: statistik.kkp.go.id/ index.php/arsip/file/37/kpda11_ok_r06_v02.pdf/. Diakses tanggal 2015 Jan 16.
Apriono D, Dolorosa E, Imelda. 2012. Analisis Efisiensi Saluran Pemasaran Ikan Lele Di Desa Rasau Jaya 1 Kecamatan Rasau Jaya Kabupaten Kubu Raya. Jurnal Sosial Ekonomi Pertanian. 1(3):29-36. Diakses tanggal 2015 jan 16.
Rahmawati, A. 2013. Analisis Efisiensi Pemasaran Nenas Studi Kasus Di Desa Cipelang, Kecamatan Cijeruk, Kabupaten Bogor [skripsi]. Institut Pertanian Bogor. Bogor.
Winandi, R. 2012. Pemasaran Agribisnis (Agrimarketing). Rosiana N, editor. Departemen Agribisnis Fakultas Ekonomi dan Manajemen IPB. Bogor.