ANALISIS EFISIENSI PEMASARAN IKAN BANDENG DI KECAMATAN TIRTAJAYA KABUPATEN KARAWANG

Main Article Content

Dina Azhara
Ratna Winandi

Abstract

Karawang Regency is the center of milkfish production in West Java. Milkfish production continues to increase, but the prices fluctuate. Price fluctuations cause income uncertainty both for farmers as producers and traders as marketing agencies. Price fluctuations are closely related to marketing systems. The purpose of this study was to determine the marketing system and marketing efficiency of milkfish in Tirtajaya District, Karawang Regency. The sampling method was carried out by the snowball sampling method which started from 33 farmers.

The results showed that there were 6 (six) marketing channels for milkfish in Tirtajaya District. Marketing agencies that involved are village traders, wholesalers, retailers and processors. Judging from the marketing margin value and farmer's share, all marketing channels of milkfish formed in Tirtajaya District are efficient. Marketing channel 1 more efficient relatively with the lowest margin value of 9,71 percent and the highest farmer share of 90.29 percent. The ratio of profit to cost ratio for all marketing channel is distributed evenly.

Downloads

Download data is not yet available.

Article Details

How to Cite
AzharaD., & WinandiR. (2019). ANALISIS EFISIENSI PEMASARAN IKAN BANDENG DI KECAMATAN TIRTAJAYA KABUPATEN KARAWANG. Forum Agribisnis : Agribusiness Forum, 9(1), 69-84. https://doi.org/10.29244/fagb.9.1.69-84
Section
Articles

References

Badan Pusat Statistik. 2012. Statistik Perikanan Tangkap, Perikanan Budidaya dan Ekspor Impor Setiap Provinsi seluruh Indonesia [Internet]. [diunduh tanggal 2015 Jan 16] Kementrian Kelautan dan Perikanan.

Badan Pusat Statistik. 2002. Statistik Perikanan Budidaya Indonesia Kementrian Kelautan dan Perikanan. Diakses tanggal 2015 Jan 16.

Beckman TN, Maynard HH, and Davidson WR. 1957. Principles of Marketing. The Ronald Press Company. New York.

Kementrian Kelautan dan Perikanan. 2013. Buku Kelautan dan Perikanan Dalam Angka 2011 Tersedia pada: statistik.kkp.go.id/ index.php/arsip/file/37/kpda11_ok_r06_v02.pdf/. Diakses tanggal 2015 Jan 16.

Apriono D, Dolorosa E, Imelda. 2012. Analisis Efisiensi Saluran Pemasaran Ikan Lele Di Desa Rasau Jaya 1 Kecamatan Rasau Jaya Kabupaten Kubu Raya. Jurnal Sosial Ekonomi Pertanian. 1(3):29-36. Diakses tanggal 2015 jan 16.

Rahmawati, A. 2013. Analisis Efisiensi Pemasaran Nenas Studi Kasus Di Desa Cipelang, Kecamatan Cijeruk, Kabupaten Bogor [skripsi]. Institut Pertanian Bogor. Bogor.

Winandi, R. 2012. Pemasaran Agribisnis (Agrimarketing). Rosiana N, editor. Departemen Agribisnis Fakultas Ekonomi dan Manajemen IPB. Bogor.

Most read articles by the same author(s)