BUSINESS MODEL CANVAS PERUSAHAAN PENGOLAH RUMPUT LAUT
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Jul 19, 2018
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Abstract
Winner Perkasa Indonesia Unggul is a SME that sells product based on seaweed processing. The enterprise is trying to improve their business activity on seaweed processing products. The purposes of this research are to identify the existing business model at the enterprise, to evaluate the model, and to generate a new business model prototype with the Business Model Canvas method analysis. This research is a case study on a company, and conducted in March-May 2016. The data used are primary data in the form of interviews and internal company data, while qualitative analysis used to evaluate the business model, and the SWOT analysis method used to help generating new business model prototype. The results of this research were two alternative of business model prototype for the enterprise’s development in the future. The first alternative is trying to classify new customer segment, and followed by creating the new value proposition. With the additional of new customer segment and the new value proposition, it caused the enterprise to extend the channels by optimalizing technologies, and eventually increase the revenue stream of the enterprise. The second alternative is trying to increase the customer relationship by creating the new value proposition. It will raise the opportunity to make an alliance or partnership for helping the business activity of the enterprise. However, the changes on some parts of the business model will affect the enterprise’s cost structure.
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How to Cite
MahdiA. F., & BagaL. M. (2018). BUSINESS MODEL CANVAS PERUSAHAAN PENGOLAH RUMPUT LAUT. Forum Agribisnis : Agribusiness Forum, 8(1), 1-16. https://doi.org/10.29244/fagb.8.1.1-16
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References
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Rangkuti F. 2000. Analisis SWOT Teknis membedah Kasus Bisnis. Jakarta (ID): Penerbit Gramedia.
Ravi DZ. 2014. Pengembangan Bisnis Mochi Ice Cream dengan Business Model Canvas (Studi Kasus Pada Mochi Premium Mochi Ice Cream). [skripsi]. Bandung (ID): Manajemen Bisnis Telkom University.
Sudariastuty E. 2011. Penyuluhan Perikanan: Pengolahan Rumput Laut. Jakarta (ID): Panebar Swadaya.
Tian X, Martin B. 2014. Business models for higher education: an Australian perspective. Journal of Management Development 33 (10): 932-948.
Tim PPM Manajemen. 2012. Business Model Canvas: Penerapan di Indonesia. Jakarta(ID): PPM
Tjiptono F, Gregorius C. 2012. Pemasaran Strategik. Yogyakarta (ID): Andi Offset.
Wallin J, Chirumalla K, Thompson A. 2013. Developing PSS Concepts from Traditional Product Sales Situation: The Use of Business Model Canvas. Springer: Verlag Berlin Heidelberg.
ASTRULI. 2014. Roadmap Industri Rumput Laut Indonesia. Bahan Presentasi Asosiasi Industri Rumput Laut Indonesia (ASTRULI)
Boedianto LP, Harjanti D. 2015. Strategi Pengembangan Bisnis Pada Depot Selaris Dengan Pendekatan Business Model Canvas. AGORA [internet]. [diunduh pada 2015 Desember 16]; 3(2):292-301. Tersedia pada :http://studentjournal.petra.ac.id/index.php/manajemen-bisnis/issue/view/162.
Concon. 2013. Pendekatan Pembangunan Industri Rumput Laut Pada Sentral Produksi Budidaya. Jakarta: DJBP KKP.
[DJPEN] Direktorat Jenderal Pengembangan Ekspor Nasional (ID). 2011. Rumput Laut dan Produk Turunannya. Jakarta: Kementerian Perdagangan Republik Indonesia.
[DJP2HP] Direktorat Jenderal Pengolahan dan Pemasaran Hasil Perikanan (ID). 2014. Statistik Kerapu-Rumput Laut-Nila. Jakarta: Kementerian Kelautan dan Perikanan.
Hikmah. 2015. Strategi Pengembangan Industri Pengolahan Komoditas Rumput Laut E. Cotonii Untuk Peningkatan Nilai Tambah di Sentra Kawasan Industrialisasi. Jurnal Kebijakan Sosek KP. 5(1):27-36.
Jackson A, Harjanti D. 2015. Evaluasi dan Perancangan Model Bisnis pada Kaisar Organizer Dengan Business Model Canvas. AGORA [internet]. [diunduh pada 2016 April 21]; 3(2):302-305. Tersedia pada :http://studentjournal.petra.ac.id/index.php/manajemen-bisnis/issue/view/162.
Liu S. 2015. Business Characteristics and Business Model Classification in Urban Agriculture [tesis]. Wageningen (NL): Wageningen University and Research Centre.
Osterwalder A, Pigneur Y. 2012. Business Model Generation. Jakarta (ID): PT Elex Media Komputindo.
Permana DJ. 2013. Analisis Peluang Bisnis Media Cetak Melalui Pendekatan Bisnis Model Canvas Untuk Menentukan Strategi Bisnis Baru. FE [internet]. [diunduh pada 2015 Desember 16]; 6(4):309-319. Tersedia pada :http://journal.lppmunindra.ac.id/index.php/Faktor_Exacta/issue/view/39.
[Pusdatin KKP] Pusat Data dan Informasi Kementerian Kelautan dan Perikanan (ID). 2013. Produksi Perikanan Budidaya 2013. Jakarta: Kementerian Kelautan dan Perikanan.
Rangkuti F. 2000. Analisis SWOT Teknis membedah Kasus Bisnis. Jakarta (ID): Penerbit Gramedia.
Ravi DZ. 2014. Pengembangan Bisnis Mochi Ice Cream dengan Business Model Canvas (Studi Kasus Pada Mochi Premium Mochi Ice Cream). [skripsi]. Bandung (ID): Manajemen Bisnis Telkom University.
Sudariastuty E. 2011. Penyuluhan Perikanan: Pengolahan Rumput Laut. Jakarta (ID): Panebar Swadaya.
Tian X, Martin B. 2014. Business models for higher education: an Australian perspective. Journal of Management Development 33 (10): 932-948.
Tim PPM Manajemen. 2012. Business Model Canvas: Penerapan di Indonesia. Jakarta(ID): PPM
Tjiptono F, Gregorius C. 2012. Pemasaran Strategik. Yogyakarta (ID): Andi Offset.
Wallin J, Chirumalla K, Thompson A. 2013. Developing PSS Concepts from Traditional Product Sales Situation: The Use of Business Model Canvas. Springer: Verlag Berlin Heidelberg.