ANALISIS PEMASARAN NENAS PALEMBANG (KASUS: DESA PAYA BESAR, KECAMATAN PAYARAMAN, KABUPATEN OGAN ILIR, PROVINSI SUMATERA SELATAN)

Main Article Content

Herawati Herawati
Amzul Rifin

Abstract

Pineapple is one of the commodities that make a significant contribution to the Gross National Product (GDP) Indonesian horticulture. South Sumatra is one of the provinces that have a high volume of pineapple production. Pineapple production center is located in Ogan Ilir regency. There are problems in the marketing of pineapples that affect farmers' income. The problem is the high margin difference between farmers and consumers. Therefore, this study aimed to analyze marketing system of pineapples in Paya Besar sub regency. This study used structural approach, conduct approach and market performance. Based on the analysis, there are three channels of pineapple marketing in Paya Besar sub regency. Every channel has different marketing areas. The third channel is more efficient than the other channels. These channel involves farmers, traders village, local wholesalers, and foreign wholesalers. The third channel has the smallest margin, the largest farmer's share and the most equitable spread of benefit cost ratio. In addition, sales volume pineapple third channel is the highest volume and most widely used by farmers.

Downloads

Download data is not yet available.

Article Details

How to Cite
Herawati, H., & Rifin, A. (2013). ANALISIS PEMASARAN NENAS PALEMBANG (KASUS: DESA PAYA BESAR, KECAMATAN PAYARAMAN, KABUPATEN OGAN ILIR, PROVINSI SUMATERA SELATAN). Forum Agribisnis : Agribusiness Forum, 3(2), 147-160. https://doi.org/10.29244/fagb.3.2.147-160
Section
Articles

References

Asmarantaka RW. 2009. Pemasaran Produk-Produk Pertanian (Marketing of Agriculture Produscts). Di dalam Kusnadi N, Fariyanti A, Rachmina D, Jahroh S, editor. Bunga Rampai Agribisnis Seri Pemasaran. IPB Press. Bogor.

Bosena DT, Bekabil F, Berhanu G, Dirk H. 2011. Structure-conduct-performance of cotton market: the case of Metema District, Ethiopia. Journal of Agriculture, Biotechnology and Ecology 4(1): 1-12.

[BPS] Badan Pusat Statistik. 2011. Statistik Produksi Hortikultura Indonesia. Badan Pusat Statistik. Jakarta.

Dahl DC, Hammond JW. 1997. Market and Price Analysis The Agricultural Industries. McGraw-Hill Book Company. New York.

Dinas Pertanian Perkebunan dan Kehutanan. 2010. Luas Panen dan Rata-Rata Produksi Nenas di Kabupaten Ogan Ilir. Perbuntan Kabupaten Ogan Ilir. Ogan Ilir.

Direktorat Jenderal Hortikultura. 2011. Statistik Hortikultura Tahun 2009 (Angka Tetap). Direktorat Jenderal Hortikultura Departemen Pertanian. Jakarta.

Hermansyah D. 2008. Analisis Tataniaga Nenas Palembang (Studi Kasus: Desa Sungai Medang, Kecamatan Cambai, Kotamadya Prabumulih, Sumatera Selatan) [skripsi]. Fakultas Pertanian, Institut Pertanian Bogor. Bogor.

Hidayati W. 2009. Analisis struktur perilaku dan keragaan pasar rumput laut Euchema cottoni: studi kasus di Kecamatan Mangarabombang, Kabupaten Takalar, Provinsi Sulawesi Selatan [tesis]. Sekolah Pascasarjana, Institut Pertanian Bogor. Bogor.

Indhra RP. 2007. Analisis Daya Saing dan Efisiensi Tataniaga Nenas di Kabupaten Blitar Jawa Timur (Studi Kasus: Desa Ponggok, Kecamatan Ponggok, Kabupaten Blitar, Jawa Timur) [skripsi]. Fakultas Pertanian, Institut Pertanian Bogor. Bogor.

Kohls RL, Uhl JN. 1985. Marketing Of Agricultural Products. MacMillian Publishing Company. New York.

Sihombing AS. 2010. Analisis Sistem Tataniaga Nenas Bogor (Kasus Desa Cipelang, Kecamatan Cijeruk, Kabupaten Bogor, Jawa Barat) [skripsi]. Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor. Bogor.