STRATEGY FOR DEVELOPING BLUE ECONOMIC POTENTIAL THROUGH SUSTAINABLE TOURISM IN THE COASTAL AREA OF SEMARANG CITY: STRATEGI PENGEMBANGAN POTENSI EKONOMI BIRU MELALUI PARIWISATA BERKELANJUTAN DI WILAYAH PESISIR KOTA SEMARANG

Iwan Fadli Pasaribu; Trisnani Dwi Hapsari; Ghozi Yoga Prasetya

doi:10.24319/jtpk.16.173-188

Authors

Iwan Fadli Pasaribu Directorate of Fisheries Ports, Directorate General of Capture Fisheries, Ministry of Marine Affairs and Fisheries, Mina Bahari II Building, 11th Floor, Jl. Medan Merdeka Timur No. 16, Central Jakarta 10110, Indonesia
Trisnani Dwi Hapsari Department of Capture Fisheries, Faculty of Fisheries and Marine Sciences, Diponegoro University, Jl. Prof. Jacub Rais, Diponegoro University Campus, Tembalang, Semarang 50275, Indonesia
Ghozi Yoga Prasetya Department of Capture Fisheries, Faculty of Fisheries and Marine Sciences, Diponegoro University, Jl. Prof. Jacub Rais, Diponegoro University Campus, Tembalang, Semarang 50275, Indonesia

DOI:

https://doi.org/10.24319/jtpk.16.173-188

Keywords:

blue economy, coast, Semarang, tourism

Abstract

Semarang City, the capital city of Central Java Province, holds significant potential for marine tourism developments due to its strategic location and various tourist destinations. However, this sector faces challenges in facilities, promotion, and management. This study was conducted from March to June 2024, and aims to analyze the potential for implementing a blue economy to support the development of marine tourism and contribute to formulating a blue economy-based strategy to support the development of sustainable marine tourism in Semarang City. The qualitative descriptive method with a case study approach applied data collection through interviews, observations, and literature reviews. Identification was carried out using a SWOT analysis to identify strengths, such as strategic location and diversity of destinations, as well as weaknesses in the form of limited facilities. Opportunities included the development of tourism packages and cultural events, while threats included environmental degradation and tidal flooding. Implementing a blue economy strategy can enhance marine tourism by improving promotional strategies, developing cultural and tourism events, and boosting conservation efforts, supported by improved management of facilities and infrastructure.

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