Strategi Pengembangan Bisnis Arsitektur Lanskap Digital pada OKE Garden
DOI:
https://doi.org/10.29244/jli.v18i2.66723Keywords:
business strategy, digital architecture landscape services, e-commerce, QSPM, urban gardeningAbstract
The rapid development of digital technology has significantly transformed consumer behavior and business models, including in the landscape service sector. This study aims to formulate a business development strategy for OKE Garden, a digital-based landscape service startup, by integrating internal and external strategic analysis. The research adopts a mixed-method approach with a sequential explanatory design. Qualitative data were collected through in-depth interviews with internal and external stakeholders, while quantitative analysis employed the IFE, EFE, IE Matrix, SWOT, and QSPM frameworks. The results show that OKE Garden operates in a favorable external environment (EFE score = 3.166), driven by urban greening trends, youth interest, and digital marketing potential. However, the internal capability remains underdeveloped (IFE score = 2.488), particularly in service digitalization and partner quality control. The company is positioned in Quadrant II of the IE Matrix, indicating the need for growth strategies supported by internal improvements. The top-priority strategy identified through QSPM is the development of a self-onboarding user system, AI chatbot, and integration of real-time digital financial transactions (TAS = 2.411). This strategy addresses key performance gaps, such as security, usability, clarity of information, service timeline, and price transparency, while reducing reliance on manual WhatsApp communication. Complementary strategies include partner certification, modular franchise expansion, AR/VR visualization, green marketing campaigns, and AI-based weather prediction. This study contributes a strategic formulation model tailored to the digital landscape service sector, an area that remains underexplored in previous landscape planning literature.
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