PERAN VIDEO REELS DALAM MEMBENTUK SIKAP REMAJA TERHADAP PENCEGAHAN FOOD WASTE: STUDI KNOWLEDGE, ATTITUDE, DAN PRACTICE
The Role of Video Reels in Shaping Adolescents’ Attitudes toward Food Waste Prevention: A Knowledge, Attitude, and Practice Study
DOI:
https://doi.org/10.24156/jikk.2026.19.1.27Keywords:
limbah makanan, pengetahuan, praktik, remaja, sikapAbstract
Food waste di Indonesia masih tergolong tinggi dan menjadi permasalahan lingkungan serta ekonomi yang signifikan. Penelitian ini bertujuan menganalisis pengaruh paparan video Reels Instagram terhadap knowledge, attitude, dan practice (KAP) remaja dalam pencegahan food waste. Penelitian ini menggunakan desain eksperimen one-group after-only dengan teknik penarikan sampel cluster sampling yang melibatkan 174 siswa di salah satu madrasah aliyah di Kota Payakumbuh. Data dikumpulkan melalui kuesioner daring setelah responden menyaksikan tiga video Reels edukatif berdurasi pendek, kemudian dianalisis menggunakan Structural Equation Modelling-Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa paparan video Reels berpengaruh signifikan terhadap sikap remaja dan praktik remaja dalam pencegahan food waste, namun tidak berpengaruh signifikan terhadap pengetahuan. Temuan ini menegaskan bahwa media sosial, khususnya video pendek seperti Reels, memiliki potensi dalam membentuk sikap dan praktik positif remaja, tetapi memerlukan penguatan konten dan strategi untuk meningkatkan pengetahuan serta mendorong perubahan perilaku. Kebaruan penelitian ini terletak pada penerapan SEM-PLS dalam konteks Instagram Reels dan KAP food waste remaja Indonesia, memberikan wawasan empiris bagi pengembangan konten edukatif yang lebih efektif dan berkelanjutan.
References
Al-Leimon, O., Pan, W., Jaber, A.-R., Al-Leimon, A., Jaber, A. R., Aljahalin, M., & Dardas, L. A. (2025). Reels to remembrance: Attention partially mediates the relationship between short-form video addiction and memory function among youth. Healthcare, 13(3), Article 252. https://doi.org/10.3390/healthcare13030252
Bandura, A. (1976). Social learning theory. Prentice Hall.
Barton, N., & Smyth, M. (2025). Context-switching in short-form videos: What is the impact on prospective memory? Memory, 33(7), 788–801. https://doi.org/10.1080/09658211.2025.2521076
Bhardwaj, P. (2019). Types of sampling in research. Journal of the Practice of Cardiovascular Sciences, 5(3), 157–163. https://doi.org/10.4103/jpcs.jpcs_62_19
Choi, Y., Wen, H., Chen, M., & Yang, F. (2021). Sustainable determinants influencing habit formation among mobile short-video platform users. Sustainability, 13(6), 1–16. https://doi.org/10.3390/su13063216
Food and Agriculture Organization of the United Nations. (2021). The state of food and agriculture 2021: Making agrifood systems more resilient to shocks and stresses. https://www.fao.org/3/cb4476en/cb4476en.pdf
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis (8th ed.). Cengage.
Hamid, S., Ijab, M. T., Sulaiman, H., Anwar, R. M., & Norman, A. A. (2017). Social media for environmental sustainability awareness in higher education. International Journal of Sustainability in Higher Education, 18(4), 474–491. https://doi.org/10.1108/IJSHE-01-2015-0010
Hattan, C., Alexander, P. A., & Lupo, S. M. (2023). Leveraging what students know to make sense of texts: What the research says about prior knowledge activation. Educational Researcher, 94(1). https://doi.org/10.3102/00346543221148478
Ishii, K., Madison, M., & Sabrina, L. (2019). Revisiting media richness theory for today and future. Human Behavior and Emerging Technologies, 1(2), 124–131. https://doi.org/10.1002/hbe2.138
Juwita, C. P., Damayanti, D. R., Besral, & Aras, D. (2023). Self-efficacy resources program for behavior changes. Nursing Management, 54(5S), 29–35. https://doi.org/10.1097/nmg.0000000000000013
Liao, X., Nguyen, T. P. L., & Sasaki, N. (2022). Use of the knowledge, attitude, and practice (KAP) model to examine sustainable agriculture in Thailand. Regional Sustainability, 3(1), 41–52. https://doi.org/10.1016/j.regsus.2022.03.005
Malefors, C., Sundin, N., Tromp, M., & Eriksson, M. (2022). Testing interventions to reduce food waste in school catering. Resources, Conservation and Recycling, 177(October 2021), Article 105997. https://doi.org/10.1016/j.resconrec.2021.105997
Maryani, A., Hasbiansyah, O., Iskandar, D., Suherman, M., & Kurniadi, O. (2020). the Characteristics of the Use of Instagram Among Adolescent Girls. International Journal of Research -GRANTHAALAYAH, 7(10), 146–154. https://doi.org/10.29121/granthaalayah.v7.i10.2019.381
Mondéjar-Jiménez, J. A., Ferrari, G., Secondi, L., & Principato, L. (2016). From the table to waste: An exploratory study on behaviour towards food waste of Spanish and Italian youths. Journal of Cleaner Production, 138, 8–18. https://doi.org/10.1016/j.jclepro.2016.06.018
Närvänen, E., Mesiranta, N., Sutinen, U. M., & Mattila, M. (2018). Creativity, aesthetics and ethics of food waste in social media campaigns. Journal of Cleaner Production, 195, 102–110. https://doi.org/10.1016/j.jclepro.2018.05.202
Otto, T. (2025). Should educators be concerned? The impact of short videos on rational thinking and learning: A comparative analysis. Computers & Education, 234, Article 105330. https://doi.org/10.1016/j.compedu.2025.105330
Ozanne, L. K., Ballantine, P. W., & McMaster, A. (2022). Understanding food waste produced by university students: A social practice approach. Sustainability, 14(17), Article 10653. https://doi.org/10.3390/su141710653
Prasetyo, D. T., & Djuwita, R. (2020). Penggunaan Theory of Planned Behavior dalam menganalisis faktor-faktor yang memengaruhi food waste behavior pada dosen. Jurnal Ilmu Keluarga dan Konsumen, 13(3), 277–288. https://doi.org/10.24156/jikk.2020.13.3.277
Ramadhita, A. N., Ekayani, M., & Suharti, S. (2021). Apakah konsumen resto hotel mengetahui isu food waste? Jurnal Ilmu Keluarga dan Konsumen, 14(1), 88–100. https://doi.org/10.24156/jikk.2021.14.1.88
Riswan, K. K. (2021, June 9). Bappenas prediksi sampah makanan capai 112 juta ton/tahun pada 2024. Antara News. https://www.antaranews.com/berita/2200838/bappenas-prediksi-sampah-makanan-capai-112-juta-ton-tahun-pada-2024
Rockliffe, L., Peters, S., Heazell, A. E. P., & Smith, D. M. (2021). Factors influencing health behaviour change during pregnancy: A systematic review and meta-synthesis. Health Psychology Review, 15(4), 613–632. https://doi.org/10.1080/17437199.2021.1938632
Rogers, E. M. (1995). Diffusion of innovations (4th ed.). Free Press.
Rosa-Castillo, A., García-Pañella, O., Maestre-Gonzalez, E., Pulpón-Segura, A., Roselló-Novella, A., & Solà-Pola, M. (2022). Gamification on Instagram: Nursing students’ degree of satisfaction with and perception of learning in an educational game. Nurse Education Today, 118, Article 105533. https://doi.org/10.1016/j.nedt.2022.105533
Stancu, V., Haugaard, P., & Lähteenmäki, L. (2016). Determinants of consumer food waste behaviour: Two routes to food waste. Appetite, 96, 7–17. https://doi.org/10.1016/j.appet.2015.08.025
Teoh, C. W., Koay, K. Y., & Chai, P. S. (2022). The role of social media in food waste prevention behaviour. British Food Journal, 124(5), 1680–1696. https://doi.org/10.1108/BFJ-04-2021-0368
Thamilselvan, R., & Rakeshyanand, N. (2024). The role of emotions in consumer decision-making: Analyze how emotional appeal in marketing affects consumer behavior. Interantional Journal of Scientific Research in Engineering and Management, 08(10), 1–5. https://doi.org/10.55041/ijsrem37988
Van Blankenstein, F. M., Dolmans, D. H. J. M., & Van der Vleuten, C. P. M. (2013). Relevant prior knowledge moderates the effect of elaboration during small group discussion on academic achievement. Instructional Science, 41, 729–744. https://doi.org/10.1007/s11251-012-9252-3
Wang, J., Chen, L., Yu, M., & He, J. (2020). Impact of knowledge, attitude, and practice (KAP)-based rehabilitation education on the KAP of patients with intervertebral disc herniation. Annals of Palliative Medicine, 9(2), 388–393. https://doi.org/10.21037/apm.2020.03.01
Wang, Q., Wu, Y., Wang, D., Lai, X., Tan, L., Zhou, Q., & Liu, C. (2023). The impacts of knowledge and attitude on behavior of antibiotic use for the common cold among the public and identifying the critical behavioral stage: Based on an expanding KAP model. BMC Public Health, 23(1), Article 1683. https://doi.org/10.1186/s12889-023-16595-7
Wei, M., Liu, J., Wang, H., Li, Q., & Dong, G. H. (2026). Fragmented learning from short videos modulates neural activity and connectivity during memory retrieval. NPJ Science of Learning, 11(1), Article 15. https://doi.org/10.1038/s41539-025-00399-y
Woloshyn, V. E., Wood, E., & Willoughby, T. (1994). Considering prior knowledge when using elaborative interrogation. Applied Cognitive Psychology, 8(1), 25–36. https://doi.org/10.1002/acp.2350080104
World Health Organization. (2008). A guide to developing knowledge, attitude and practice surveys. World Health Organization.
Yardley, L., Morrison, L., Muller, I., & Bradbury, K. (2022). Maximizing user engagement with behavior change interventions. In M. S. Hagger, L. D. Cameron, K. Hamilton, N. Hankonen, & T. Lintunen (Eds.), The handbook of behavior change (pp. 361–371). Cambridge University Press. https://doi.org/10.1017/9781108677318.025
Young, W., Russell, S. V., Robinson, C. A., & Barkemeyer, R. (2017). Can social media be a tool for reducing consumers’ food waste? A behaviour change experiment by a UK retailer. Resources, Conservation and Recycling, 117, 195–203. https://doi.org/10.1016/j.resconrec.2016.10.016
Zhao, D., Inaba, M., & Monroy-Hernández, A. (2022). Understanding teenage perceptions and configurations of privacy on Instagram. Proceedings of the ACM on Human-Computer Interaction, 6(CSCW2). https://doi.org/10.1145/3555608
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Jurnal Ilmu Keluarga dan Konsumen
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a 