STRATEGI PRODUK OLAHAN BUAH ANGGUR SEBAGAI PRODUK UNGGULAN DI KABUPATEN BULELENG PROVINSI BALI

Abstract

Grapes are a commodity that has high added value. The wide variety of products shows that wine has a high
demand. This study aimed to provide recommendations for alternative priority products for processed Balinese
grapes and optimization strategies in the development of processed grape products in Buleleng Regency. The
research method was a survey, observation, focus group discussion, mapping of industrial trees, and Analytic
Hierarchy Process (AHP). The results showed that there were 10 existing processed products, and there were 19
processed products as alternatives. The priority processed products were wine, jam, and syrup. Matrix internal
external showed a hold and maintains strategy with an alternative strategy of diversifying wine products by looking
at consumer preferences, producing fine quality and high yield wine, entering the international market, installing
pipes to drain water throughout the vineyards, making grape derivative products as unique as possible, training the
labour about wine good production methods, reducing the number of sales of fresh grapes, increasing the
production of processed grapes for sale, maximizing the promotion of processed wine, forming a market for
processed wine products through cooperation with companies, governments, and universities, providing labour
about marketing, and forming the institutional structure of the grapes. The priorities of the proposed strategies
were training the labour about marketing, entering the international market, and reducing the number of sales of
fresh grapes.
Keywords: alternative strategies, grapes, industry, processed products