Analisis Kepuasan Pengunjung Program Agroeduwisata Taman Teknologi Pertanian (TTP) Cigombong, Kabupaten Bogor
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Abstract
Along with the Indonesian government project to develop science technopark, the Ministry of Agriculture of Indonesia has established Cigombong Agricultural Technopark (ATP). Agroeduwisata program is one of the Cigombong Agricultural Techno Park (ATP) programs as a tool for agricultural technology dissemination as well as become one of the business units for income-generating. To increase the number of visitors, the manager should explore the existing weaknesses and strengths to define the priorities of improvement to increase the visitor’s satisfaction. This study aims (1) to measure the satisfaction level of visitors on the Cigombong ATP agroeduwisata program, and (2) to identify the importance and performance level of the program. The research was conducted in September-October 2020 by a survey of 34 visitors to the Cigombong ATP agroeduwisata program. A descriptive analysis was developed by using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The results suggested that visitors were satisfied with a CSI value of 78.79 per cent. Furthermore, according to IPA, the improvement of the safety of location and accommodation facilities should be prioritized and further developed Meanwhile, the attributes including the benefits of agroeduwisata, the responsiveness of services, comfort of the location, politeness and friendliness. guides, ease of communication for carrying out activities, agroeduwisata activity packages offered, supporting facilities, consumption facilities and tidiness of guides were found to perform quite good and therefore should be consistently maintained. In addition, the attributes such as ticket prices, promotions, the response of complaints and access to the location were found to be less prioritized.
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