PEMASARAN GARAM RAKYAT (Studi Kasus Desa Lembung, Kecamatan Galis, Kabupaten Pamekasan, Jawa Timur)
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Jul 18, 2017
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Abstract
Salt is a strategic and high economic valued commodity because it is needed in every human food as a main raw material. The purpose of this research was to analyze marketing channels, function, structure and marketing institutions of farmer salt commodity and to analyze the efficiency of farmer salt marketing in anymarketing channel using marketing margin, farmer’s share and benefit cost ratio approach. The research showed that there were main channels, the formation of which was based on the starting point of the distribution with different institutions, functions and market structure in each channel. The result of operational efficiency analysis indicator and qualitative indicator showed that all marketing channels were inefficient. This was due to the fact that farmers had a role as a price taker and price fixing tended to be unfair because farmer had a weak bargaining power. Thus, goverment role was hoped to change farmers‘roles and improve the presence of farmer groups to increase farmer prosperity.
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JamilA. S., & TinaprillaN. (2017). PEMASARAN GARAM RAKYAT (Studi Kasus Desa Lembung, Kecamatan Galis, Kabupaten Pamekasan, Jawa Timur). Forum Agribisnis : Agribusiness Forum, 5(2), 121-138. https://doi.org/10.29244/fagb.5.2.121-138
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Dahl, D. C and J. W. Hammond. 1977. Market and price Analysis The Agricultural Industries, Mc Graw,. Hill Book Company. Newyork.
Kementerian Kelautan dan Perikanan (KKP). 2010. Kelautan dan Perikanan Dalam Angka 2010. Pusat Data Statistik dan Informasi (Pusdatin), Kementerian Kelautan dan Perikanan. Jakarta.
KKP. 2011. Industrialisasi Usaha Garam Rakyat. Jakarta (ID):KKP
KKP. 2013. Neraca Garam Nasional 2011. Jakarta: Direktorat KP3K. Kementerian Kelautan dan Perikanan RI.
Limbong, W.M dan P. Sitorus. 1987. Pengantar Tataniaga Pertanian. Bahan Kuliah. Jurusan Ilmu-ilmu Sosial Ekonomi Pertanian. Fakultas Pertanian. Institut Pertanian Bogor. Bogor
Mukhtar. 2009. Garis Pantai Indonesia Terpanjang Keempat di Dunia (terhubung berkala). http://www.kkp.go.id/index.php/arsip/c/1048/Garis-Pantai-Indonesia-Terpanjang-Keempat-di-Dunia/. [28 Februari 2013]
Nasution, M.1999. Koperasi: Konsepsi, Pemikiran dan Peluang Pembangunan Masa Depan Bangsa. Departemen Kehutanan dan Perkebunan RI. Jakarta.
Rochwulaningsih Y. 2013. Tata Niaga Garam Rakyat dalam Kajian Struktural. Jurnal Sejarah CITRA LEKHA. Vol.18 p.59-66
Suherman T, Fauziah E dan Hasan F. 2011. Analisis Pemasaran Garam Rakyat (Studi Kasus Desa Kertasada, Kecamatan Kalianget, Kabupaten Sumenep). Jurnal EMBRYO. Vol 8. No 2
Widiarto. 2012. Kajian Efektivitas Implementasi Program Pemberdayaan Usaha Garam Rakyat di Desa Losarang, Kabupaten Indramayu. Thesis. Program Magister Profesional Industri Kecil Menengah. Sekolah Pascasarjana. IPB. Bogor.