Vol. 7 No. 2 (2026): BRCS, Vol 7 No 2, August 2026

This issue consists of 15 articles from 46 authors affiliated with 12 institutions from 3 countries, including:

Indonesia (Sekolah Tinggi Manajemen PPM, IPB University, Universitas Hasanuddin, Brawijaya University, Universitas Sebelas Maret, Universitas Cahaya Bangsa, Politeknik Negeri Banjarmasin, Institut For Development of Economics and Finance (INDEF), Universitas Pertamina, Universitas Pembangunan Jaya)

Malaysia (Universiti Malaysia Sarawak)

Vietnam (University of Management and Technology)

Published: 2026-10-16

Articles

  • The Parenting Strategy of Bri Ultra Micro Subholding: From Functional Leader to Value Integrator

    Muhammad Candra Utama, Andrie Wiratama, Joni Phangestu
    175
    DOI: https://doi.org/10.17358/brcs.7.2.175

  • From Inquiry to Purchase: Decision-Making and Persuasion in Premium Residential Brokerage

    Valeriana Maria Clarins, Widyarso Roswinanto
    185
    DOI: https://doi.org/10.17358/brcs.7.2.185

  • Designing a Balanced Scorecard-Based Performance Measurement System for PT XYZ's Fabrication and Maintenance Unit

    Linda Ekalita, Arry Ekananta, Dikky Indrawan
    196
    DOI: https://doi.org/10.17358/brcs.7.2.196

  • Property Insurance Business Development Strategy Formulation Through the Insurance Broker Channel: a Case Study of Pt Zurich Asuransi Indonesia

    Harmen, Ujang Sumarwan, Sufrin Hannan
    206
    DOI: https://doi.org/10.17358/brcs.7.2.206

  • Rising Sales, Shrinking Margins: Evaluating Shopee Marketplace Costs and Profitability of a Toraja Coffee Business

    Igods Gabryaldo, Februadi Bastian, Andi Emelda
    212
    DOI: https://doi.org/10.17358/brcs.7.2.212

  • Dynamic Model of Community-Based Agritourism Development in Batu City

    Syifa Aulia, Fitria Dina Riana, Rachman Hartono
    221
    DOI: https://doi.org/10.17358/brcs.7.2.221

  • The Effect of Visual Information Chunking-Based Marketing on Customer Engagement With Kompas One

    Anggun Aulia Putri, Achmad Fadillah
    231
    DOI: https://doi.org/10.17358/brcs.7.2.231

  • Assessing Postharvest Handling and Consumer Willingness to Pay for Carrots in Tawangmangu

    Rahmady Situmeang, Eddy Tri Haryanto, Supriyono, Andriyana Setyawati
    239
    DOI: https://doi.org/10.17358/brcs.7.2.239

  • Market-Driven Marketing Strategy  for a Captive-Dominant Energy Insurer: a Case Study of PT. Asuransi Tugu Pratama Indonesia, Tbk

    Carolina Ledy Babbyana, Widyarso Roswinanto
    247
    DOI: https://doi.org/10.17358/brcs.7.2.247

  • Transformational Leadership and Organizational Transformation in Indonesian Private Secondary Schools: Change Commitment Over Change Efficacy

    Dedy Setyo Afrianto, Arif Imam Suroso, Anggraini Sukmawati, Suhendi
    258
    DOI: https://doi.org/10.17358/brcs.7.2.258

  • Tracing the Silence: Exploring the Factors of Quiet Quitting among Employees in an Indonesian Infrastructure Company

    Muhammad Ramadhani Ilham, Dikky Indrawan , Rizal Sjarief
    268
    DOI: https://doi.org/10.17358/brcs.7.2.268

  • Technology Contribution Coefficient and Social Return on Investment: Evaluating Technology Assistance in The CSR Program of PT XYZ Banten

    Fathia Zahra Zabidi, Retnaningsih, Yudha Heryawan Asnawi
    278
    DOI: https://doi.org/10.17358/brcs.7.2.278

  • Value-Capture Gaps in Loloh Cemcem Msmes: Intellectual Property, Pricing, and Digitalization in Penglipuran, Bali

    Amirah Azzahra Ramadhani, Rika Novyanti, Rahmatul Jannatin Naimah, Van Dinh Vo, Aron Bruner Marakin, Iyut Fairuz
    290
    DOI: https://doi.org/10.17358/brcs.7.2.290

  • Aluminium Downstreaming Business Development in Indonesia: a PESTEL and Stakeholder Mapping Approach

    Muhammad Rahmat, Feriansyah, Eduardus Budi Nursanto, Fadhila Maulida, Rezky Hermawan, Azrina Rahmah
    298
    DOI: https://doi.org/10.17358/brcs.7.2.298

  • The Influence of Price, Operating Cost, and Life Cycle Cost on Purchase Intention of Electric Vehicles Through Attitude as a Mediating Variable Among Prospective Consumers in Jabodetabek

    Mutia Lubna Azizah, Edi Purwanto
    307
    DOI: https://doi.org/10.17358/brcs.7.2.307