Main Article Content
PT XYZ is one of agribusiness companies which offers horticultural products in Indonesia which are considered as eco-profit and low-pesticide-based-products. The purpose of this research is to describe and improve the business model of PT XYZ based on the Business Model Canvas (BMC) approach and SWOT analysis then the analysis is carried out the preparation of a new business model prototype for PT XYZ. This study utilizes structured interviews assisted with questionnaire instruments as data collection procedures and both Business Model Canvas (BMC) approach and identification of SWOT as research methodology. The results of the SWOT analysis on nine elements of Business Model Canvas (BMC) show that there are internal and external factors that become strengths and weaknesses for the company in carrying out its business model and also what opportunities and threats from external factors affect PT XYZ's business processes are. The SWOT identification results then used as background to formulate a new business improvement model. Improvement of PT XYZ's business model is aims to streamline production in satisfying the demand of Horeca (Hotel, Restaurant, Catering) customers. In supporting expansion of PT XYZ by having effective and efficient business model, the improvements that need to be done are escalating production management, doing production forecast, creating and socializing SOPs to farmers as the main partner, enhancing offline promotion by joining events held by Horeca (Hotel, Restaurant, Catering) events and dividing customer segment into three segments by sorting them based on priority which are Horeca (Hotel, Restaurant, Catering) as the first market segment, modern markets as the second market segment, and traditional market as the third market segment.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The authors who publish an article(s) in Forum Agribisnis understand and agree that the copyright of article published is owned by Forum Agribisnis including to reproduce, distribute and sell this journal to public.Every people is allowed to cite any part of the article in Forum Agribisnis with writing the author(s) name and Forum Agribisnis in references.
Azhar, R. M., Suparno, O., & Djohar, S. (2017). Pengembangan Model Bisnis pada Lokawisata Baturaden Menggunakan Business Model Canvas. Manajemen IKM, 137-144.
Badan Pusat Statistik. (2017, Desember 2). Badan Pusat Statistik. Retrieved Maret 2020, 2018, from Penduduk 15 tahun ke atas yang bekerja menurut lapangan pekerjaan utama 1986-2017: https://www.bps.go.id/statictable/2009/04/16/970/penduduk-15-tahun-ke-atas-yang-bekerja-menurut-lapangan-pekerjaan-utama-1986---2017.html
Badan Pusat Statistik. (2017, Desember 23). Badan Pusat Statistik. Retrieved Februari 20, 2018 from Statistik Perusahaan Hortikultura: https://www.bps.go.id/publicat ion/2017/
Dewobroto, W. S. (2014). Penggunaan Business Model Canvas sebagai Dasar untuk Menciptakan Alternatif Strategi dan Kelayakan Usaha. Jurnal Teknik Industri, 215-230.
Direktorat Jenderal Hortikultura. (2015, April 14). Direktorat Jenderal Hortikultura. Retrieved April 6, 2018, from BAB III-Direktorat Jenderal Hortikultura: http://hortikultura.pertanian.go .id/wp-16content/uploads/2015/06/Bab-III.pdf
Disa, A. A., Nurmalina, R., & Syuaib, M. F. (2017). Analysis of Business Model Development of Honey Products Using Business Model Canvas Approach. International Journal of Science and Research, 262-267.
Irmawati, D. (2011). Pemanfaatan e-commerce dalam dunia bisnis. Jurnal Ilmiah Orasi Bisnis, 95-112.
Kosasi, V. M. (2015). Analisis dan Evaluasi Model Bisnis pada Pantai Seafood Restaurant dengan Pendekatan Business Model Canvas. AGORA, 314-323.
Lasher, W. (1999). Strategic Thinking for Small Business and Division. Massachusetts: Blackwell.
Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. New Jersey: John Wiley & Sons.
Pah, A., & Richter, A. (2007). SWOT Analysis – Idea, Methodology and a Practical Approach. Norderstedt: GRIN Verlag.
Tim PPM Manajemen. (2012). Business Model Canvas: Penerapan di Indonesia. Jakarta: Tim PPM Manajemen.