Vol. 9 No. 1 (2024): Journal of Consumer Sciences

Articles

• Tour Company’s Service Quality and Tourists’ Revisit Intention in Arusha Region Tourist Destinations

  Dioscory Majaliwa, Chacha Magasi

  1-21

  • pdf

• Improving The E-Satisfaction and E-Loyalty Based on E-Trust and E-Service Quality on Shopee Customer

  Dila Ayu Ramanda Kuska, Heri Wijayanto, Adi Santoso

  22-39

  • pdf

• The Role of 7P Marketing Mix toward Consumer Satisfaction and Loyalty of XYZ Beauty Clinic

  Ade Agusti Alwinie, Popong Nurhayati, Bagus Sartono

  40-62

  • pdf

• Analysis of Marketing Mix and MSME Loan Distribution Strategies at Bank Tabungan Negara

  Rifki Salman Alfarizy, Idqan Fahmi, Moch Hadi Santoso

  63-81

  • pdf

• The Influence of Knowledge and Risk Perception on Food Label Reading Behavior among Adolescents in Rural and Urban Areas of Bogor

  Rengganis Novyanti Hajijah, Retnaningsih Retnaningsih

  82-101

  • pdf

• Purchasing Decisions and Consumer Preferences of Millennials and Zoomers at Coffee Shops

  Depicha Zambustya Zamborita, Yanti Nuraeni Muflikh, Al-May Abyan Izzy Burhani

  102-121

  • pdf

• The Impulsive Buying Behavior of H&M Products in Gen-Z: The Role of Income and Self-Esteem

  Nastasya Ryoko Bonang Tessy, Setiasih Setiasih

  122-141

  • pdf

• Enhancing Unit-linked Insurance Consumer Loyalty: The Role of Service Quality, Information Asymmetry, and Agent Marketing Strategies

  Edi Yoga Prasetyo, Ujang Sumarwan, Nur Hasanah

  142-162

  • pdf