Consumer Perceptions of Entrepreneurial Products of Students with Special Needs at the Politeknik Negeri Jakarta

Abstrak

Entrepreneurship is increasingly recognized as a strategic approach to empowering students with special needs in Indonesia. Nevertheless, challenges remain, particularly concerning consumer perceptions of products developed by these students. This study examines consumer perceptions of entrepreneurial products created by students with special needs at Politeknik Negeri Jakarta (PNJ). A survey design was employed using questionnaires and field observations involving 28 respondents, the majority of whom were women (71%) and individuals aged 41–55 years (50%). The results indicate that 82% of respondents hold positive perceptions of product quality, and 75% consider the products to demonstrate strong innovation. However, 68% of respondents reported that promotional aspects remain insufficient, particularly in relation to packaging design, product variety, pricing strategies, and legal certification. Supporting factors include adequate product quality, competitive pricing, and visually appealing packaging. In contrast, inhibiting factors include inconsistent quality standards and limited competitiveness compared to similar market products. Overall, the findings underscore substantial consumer support but highlight the need for more robust marketing strategies to strengthen inclusive entrepreneurship within vocational education and enhance the economic independence of students with special needs.