Analisis Strategi Optimalisasi Wakaf Produktif Pada Laznas Bangun Sejahtera Indonesia Maslahat (Laznas BSI Maslahat) Jakarta)

Abstract

Nazhir waqf LAZNAS BSI (Bangun Sejahtera Indonesia) Maslahat has been collecting and managing waqf funds since 2020. The waqf programs currently running are social waqf and productive waqf. The purpose of this study was: (1) Identify factors that are priority considerations and influence the wakif's decision in distributing waqf through LAZNAS BSI Maslahat; (2) Analyzing the optimization of productive waqf; and (3) Develop alternative strategies for optimizing productive waqf. The research was conducted at the National Amil Zakat Institute (LAZNAS) BSI Maslahat Jakarta with an implementation time of January-June 2024. Determining the location of the study using a purposive sampling method with five expert informants. Data analysis method with the Internal Factor Evaluation matrix (IFE) and External Factor Evaluation matrix (EFE) matrices to identify internal and external factors, and the internal-external (IE) matrix to determine the position of BSI Maslahat in the context of optimization strategies, as well as the strengtghs, weaknesses, opportunities and threats (SWOT) and quantitative strategic planning matrix (QSPM) matrix for determining strategic priorities that can be implemented. The results of the analysis show that the main strategy that can be implemented is strengthening and harmonizing waqf regulations to support the development of a solid digital waqf ecosystem. Managerial implications include strengthening organizational structures, developing policies, increasing HR competency, developing partnerships, utilizing technology, transparency, monitoring and public education. By implementing this strategy, it is hoped that productive waqf management at BSI Maslahat will be more effective, sustainable and have a positive impact on the wider community.