Motivasi Pelaku UMKM Kuliner untuk Memperoleh Sertifikasi Halal

Abstract

This study on the motivation of culinary MSME actors in obtaining halal certification was carried out in order to obtain information related to influencing variables in order to formulate appropriate strategies to increase the motivation of culinary MSME actors to obtain halal certification. The research objectives are (1) to identify the factors that motivate culinary MSMEs to obtain halal certification, (2) to analyze what factors most dominantly motivate culinary MSMEs to obtain halal certification and (3) to formulate the implementation of a halal certification policy for culinary MSMEs in culinary centers/canteens in the South Jakarta area. In the research analysis carried out was multiple linear regression analysis, SWOT and AHP analysis. Based on the results of the analysis, Factors that motivate culinary MSMEs to obtain halal certification, namely age, gender, literacy, cost. The most dominant factor motivating MSMEs to obtain halal certification is gender.  The policy implemented for MSME players to be willing to implement halal certification is to create a series of training activities and assistance with halal certification registration.