Strategi Diversifikasi dan Pengembangan Portofolio Bisnis Pada Perusahaan Milik Negara PT. Hutama Karya
Diversification Strategy And Business Portfolio State Ownership Entreprise Pt. Hutama Karya
Abstract
This research aims to analyse the business diversification strategy of PT Hutama Karya (Persero) and its subsidiaries, explain their business operations, and explore growth potential. This research tries to identify the company's internal and external environmental factors after business diversification, conduct an analysis of the corporate position and portfolio of business units and subsidiaries, and formulate a new business diversification strategy concept. This research method is descriptive qualitative with the data used in the research including primary data collected through interviews and questionnaires, as well as secondary data such as company financial reports, industry performance reports, and industry attractiveness. PT Hutama Karya's business diversification includes expansion into various business divisions, including Toll Road Business Entity (BUJT), Non-Toll Road Business Entity (Non-BUJT), and the establishment of subsidiaries such as Hutama Karya Infrastruktur (HKI), HAKAAston, HK Realtindo, Hutama Marga Waskita (HAMAWAS), and EPC Energy Singapore Ltd. The main supporting factors for this diversification are the continued economic growth and government support in infrastructure development. The company's internal strengths are the application of technology and adaptation to changes in the construction industry, they also face challenges such as cashflow issues, global economic uncertainty, and changes in political direction. The SWOT analysis shows that the company is in the "Grow and Build" quadrant and needs to pursue aggressive business diversification. The results of the GE Nine Cell Matrix analysis show a diverse position for the company's business units, with some as "Leaders" and others needing to be managed carefully or even divested.The managerial implications of this study are the need for business ecosystem development and business portfolio diversification, technology development across businesses to support competitive advantage, and the creation of new opportunities after the completion of the Trans-Sumatra Toll Road project.
Downloads
References
Ardiyanto, Achmad dan Sutikno, Bayu. 2017. Strategi Pemasaran Gallery Prawirotaman Hotel Yogyakarta Dengan Metode Matrik Ge - Mc.KinseY.
Arthur A. Thompson. 2016. Crafting and executing strategy: the quest for competitive advantage, concepts and readings. New York: McGraw-Hill Education.
Badan Pusat Statistik. (2023). Number of Passenger Cars in Indonesia from 2015 to 2022 (in Million Units). In Statista. DDiakses dari Statista Oktober 2023.
Badan Pusat Statistika. 2021. Produk Domestik Nasional Publikasi. 2021 : BPS Press
Bank Indonesia. (2023). Average Mortgage Rates in Indonesia from 4th Quarter 2020 to 1st Quarter 2023. In Statista. Diakses dari Statista Oktober 2023.
Bank Indonesia. (2023). Commercial Property Price Index in Indonesia from 1st Quarter 2017 to 3rd Quarter 2022. In Statista. Diakses dari Statista Oktober 2023.
Bank Indonesia. (2023). Year on Year (YoY) Residential Property Price Index Growth in Jakarta Metropolitan Area, Indonesia from 1st Quarter 2018 to 3rd Quarter 2022. In Statista. Diakses dari Statista Oktober 2023.
Bank Indonesia. (2023). Year on Year (YoY) Residential Property Sales Growth in Indonesia from 4th Quarter 2020 to 1st Quarter 2023. In Statista. Diakses dari Statista Oktober 2023.
Collis, D.J., and Montgomery, C.A. 2005. Corporate Strategy A Resources - Based Approach, 2nd Edition. McGraw Hill, New York.
Cooper, D. R., and Schindler, P. S. 2014. Business research methods12th ed.. New York, NY:McGraw-Hill. ISBN: 9780073521503.
David, Fred R. dan David, Forest R. 2017. Strategic Management concepts and cases A Competitive Advantage Approach. Sixtennth Edition. England. Pearson Education Limited.
David, Fred R. dan David, Forest R. 2017. Strategic Management concepts and cases A Competitive Advantage Approach. Sixtennth Edition. England. Pearson Education Limited.
Dimi, FN, and Firmansyah, Arie.2019. Kinerja Keuangan PT Hutama Karya Persero: Dampak Kebijakan Program Percepatan Pembangunan Infrastruktur Jalan Tol Trans-Sumatera. STATERA: Jurnal Akuntansi dan Keuangan 4, no. 1
EPC Energy Singapore Ltd. (2021). Laporan Keuangan dan Kinerja Tahun 2021. PT Hutama Karya (Persero).
EPC Energy Singapore Ltd. (2022). Laporan Keuangan dan Kinerja Tahun 2022. PT Hutama Karya (Persero).
Gunawan, Dedy dan Boonastia, Citra Mira. 2022. Delivery System pada Rencana Pembangunan Jalan Tol Jangka Panjang. Jurnal HPJI Himpunan Pengembangan Jalan Indonesia Vol. 8 No. 1 Januari 2022: 71−80
H.P. Putri Anjani dan H. Suliantoro. 2014. Penentuan Strategi Bisnis dengan Menggunakan McKinsey Matrix pada PT. Wahyu Kencana Abadi. Industrial Engineering Online Journal Vol. 3 No. 4 Sep 2014
HAKAAston. (2021). Laporan Keuangan dan Kinerja Tahun 2021. PT Hutama Karya (Persero).
HAKAAston. (2022). Laporan Keuangan dan Kinerja Tahun 2022. PT Hutama Karya (Persero).
Herawati, H. 2020. Strategi Korporasi Dalam Menghadapi Pengaruh Perubahan Prilaku Konsumen Terhadap Minat Tarik Tunai Di Atm. Commerce Jurnal Ilmiah, 71, 22-42. Retrieved from http://jurnal.piksiinputserang.ac.id/index.php/commerce/article/view/97
HK Realtindo. (2021). Laporan Keuangan dan Kinerja Tahun 2021. PT Hutama Karya (Persero).
HK Realtindo. (2022). Laporan Keuangan dan Kinerja Tahun 2022. PT Hutama Karya (Persero).
Huda Noor, Miftakhul. 2016. Mengenal Kerjasama Pemerintah dengan Badan Usaha KPBU, Skema Public Private Partnership PPP di Indonesia. Artikel Direktorkat Jenderal Kekayaan Negara. Kementrian Keuangan
Hunger, J. David. Thomas L. Wheelen, 2003 Manajemen Strategi edisi II. Yogyakarta
Hutama Karya Infrastruktur. (2021). Laporan Keuangan dan Kinerja Tahun 2021. PT Hutama Karya (Persero).
Hutama Karya Infrastruktur. (2022). Laporan Keuangan dan Kinerja Tahun 2022. PT Hutama Karya (Persero).
Hutama Karya. (2019). Laporan RJPP (Rencana Jangka Panjang Perusahaan) Tahun 2019 - 2024. PT Hutama Karya (Persero).
Hutama Karya. (2021). Laporan Keuangan Tahun 2021. PT Hutama Karya (Persero).
Hutama Karya. (2022). Laporan Keuangan Tahun 2022. PT Hutama Karya (Persero).
Hutama Marga Waskita. (2021). Laporan Keuangan dan Kinerja Tahun 2021. PT Hutama Karya (Persero).
Hutama Marga Waskita. (2022). Laporan Keuangan dan Kinerja Tahun 2022. PT Hutama Karya (Persero).
Indonesian National Polices: Statistics. (2023). Number of Vehicles in Indonesia from 2018 to 2022, by Type (in 1000 Units). In Statista. Diakses dari Statista Oktober 2023.
Iskandar, Dony Ariya, Baga, Lukman Mohammad, Saptono, Imam Teguh 2018. Strategi Pengembangan Portofolio Binis PT Kawasan Berikat Nusantara. Journal Manajemen IKM. ISSN 2085-8418
Iskandar, Dony Ariya. Bafa, Lukman Mohammad. Saptono. Imam Teguh. 2018. Strategi Pengembangan Portofolio Bisnis PT Kawasan Berikat Nusantara. Manajemen IKM, Septemeber 2018. ISSN 2085-8146
Jauch, R, Lawrence, William F, Glueck, 2012, Manajemen Strategi dan Kebijakan Perusahaan, Edisi Ketiga, Jakarta: Erlangga
Johnson, G. and Scholes, K. 2016. Exploring Corporate Strategy-Text and Cases. Hemel Hempstead: Prentice-Hall.
Kementrian PUPR. 2021. Laporan Kinerja dan Akuntabilitas Kementrian PUPR. Kementrian PUPR
Ma, Y., Li, Q., dan Wang, L. 2018. c. Journal of Traffic and Transportation Engineering English Edition, 52, 127-137.
Nuarisqi, Kartika Dan Ubed, Roby Roby Syaiqul. 2020. Analisis Dampak Proyek Strategis Nasional Psn Terhadap Kinerja Keuangan Pt Hutama Karya Persero Tahun 2012 Sampai Dengan 2018. Jurnal Indonesia Rich. https://doi.org/10.31092/irj.v1i2.8
Nugroho, Andi Himawan. 2019. Analisis Strategi Diversifikasi PT. Wijaya Karya persero. TBK. Thesis Universitas Gadjah Mada
Olivier Furrer, J. Rajendran Pandian dan Howard Thomas.2007. Corporate strategy and shareholder value during decline and turnaround. Management Decision Vol. 45 No. 3, 2007 pp. 372-392 q Emerald Group Publishing Limited 0025-1747 DOI 10.1108/00251740710745025
P. Wright, M. Kroll, and J. A. Parnell,. 2017. Strategic Management: Concepts,. Prentice Hall.
Peraturan Presiden No. 117 tahun 2015 tentang Percepatan Pembangunan Jalan Tol di Sumatera
Prananda, Fajar. 2021. Analisis penerapan strategi korporasi pada pt krakatau engineering menggunakan parenting fit matriks. Thesis UGM
Prayudi, Dicki. 2022. Analisis Matrik BCG Terhadap Portofolio Produk Untuk Mengembangkan Strategi Pasar pada Penjualan Dried Flower Teman Bunga Sukabumi. JURNAL SWABUMI, Vol.10 No.1 Maret 2022, pp. 1~5
PT. Hutama Karya persero. 2021. Laporan Kinerja PT. Hutama Karya Persero.
Ramdani, Edon. 2020. Formulasi Strategi Korporasi dalam Ketidakpastian Masa Depan Pasca COVID-19
Rangkuti F. 2017. Analisis SWOT: Teknik Membedah Kasus Bisnis. Jakarta : PT. Gramedia Pustaka Utama.
Sulisworo. Dwi. 2010. Strategi Korporasi : Buku Ajar. Teknik Industri Universitas Ahmad Dahlan
Thompson Jr., A.A., Strickland III, A.J., Gamble J.E. 2005. Crafting and Executing Strategy: The Quest for Competitive Advantage 14th ed.. New York: McGraw-Hill/Irwin.
Wardhana Aditya. Kartawinata, Budi Rustandi. Syahputra. 2016. Strategi bersaing Jasa Non Klasifikasi Pada PT Biro Klasifikasi Indonesia. Jurnal Ekonomi Modernisasi JEM 12,2 2016 63-71
