Analysis of Healthy Living Behavior, Age, and Income on Gluten-Free Food Consumption
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Published
27 February 2022
Keywords:
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age, gluten-free food, healthy living behavior, income, logit model
Abstract
This research was triggered by the phenomenon of an increase in people adopting a healthy lifestyle during the COVID-19 pandemic. People who adopt a healthy lifestyle are assumed to consume healthy food such as gluten-free food. Meanwhile, as people grow older and their income improves, the desire to consume gluten-free food also increases. This research aims to analyze healthy behavior, age, and income on the desire to consume gluten-free foods that Logit Model constructed. Gluten-free foods can be defined as foods that do not contain gluten substances such as wheat, and they can be classified as healthy food because people who consume this food can avoid some diseases. The study determined Logit Model and used quantitative methods and convenience sampling based on the SPSS application. From 10 to 12 October 2021, research collected 193 respondents, mainly from the Jabodetabek area. Using Wald Test, the study formed a Logit Model for this relationship. In conclusion, healthy living behavior, age, and income partially and simultaneously influence gluten-free food consumption. By observing this study, entrepreneurs in the food sector are expected to produce gluten-free food.
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Ernawati, H., & Suwandojo, D. P. H. (2019). Consumer preferences for Indonesian culinary (Preferensi konsumen terhadap kuliner Indonesia). Journal of Indonesian Economy and Business, 34(3), 280 – 293. doi: 10.22146/jieb.52637
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Fry, L., Madden, A., & Fallaize, R. (2018). An investigation into the nutritional composition and cost of gluten-free versus regular food products in the UK (Investigasi komposisi nutrisi dan biaya antara produk makanan bebas gluten dan produk makanan biasa di Inggris). Journal of Human Nutrition and Dietetics, 31(1), 108-120. doi: https://doi.org/10.1111/jhn.12502
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Hartatin, D., & Simanjuntak, M. (2016). The effect of value and reference group on young consumer’s hedonic buying (Pengaruh nilai dan kelompok referensi pada pembelian hedonis konsumen muda). Journal of Consumer Sciences, 1(1), 33-46. doi: https://doi.org/10.29244/jcs.1.1.33-46
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Authors
Bastiawan H., Santoso S., Sahab A. I., Yamin A., & Almira B. (2022). Analysis of Healthy Living Behavior, Age, and Income on Gluten-Free Food Consumption. Journal of Consumer Sciences, 7(1), 51-67. https://doi.org/10.29244/jcs.7.1.51-67
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