Vol. 1 No. 2 (2015): IJBE, Vol. 1 No. 2, May 2015

Articles

• THE EFFECT OF SERVICE, PRODUCT QUALITY, AND PERCEIVED VALUE ON CUSTOMER PURCHASE INTENTION AND SATISFACTION

  Dodi Iskandar, Rita Nurmalina, Etty Riani (Author)

  51

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• DESIGNING COMPANY PERFORMANCE MEASUREMENT SYSTEM USING BALANCE SCORECARD APPROACH

  Cecep Mukti Soleh, Idqan Fahmi, Imam Teguh Saptono (Author)

  63

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• MARKETING MIX ANALYSIS OF NATURAL TOURISM AREA 'KAWAH PUTIH’ AND ITS EFFECT ON VISITORS’ DECISION

  Isyana Rahayu, Dodik Ridho Nurrochmat, Achmad Fachrodji (Author)

  72

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• TESTING ON PECKING ORDER THEORY AND ANALYSIS OF COMPANY’S CHARACTERISTIC EFFECTS ON EMITTEN’S CAPITAL STRUCTURE

  Tajudin Noor, Bonar Sinaga, TB Nur Ahmad Maulana (Author)

  81

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• COMPARATIVE FEASIBILITY ANALYSIS OF MODERN AND TRADITIONAL SYSTEM OF BROILER CHICKEN FARM BUSINESS

  Firda Rachma Amalia, Arief Daryanto, Hari Rujito (Author)

  90

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• LEADING SECTOR DEVELOPMENT AND IT'S IMPLICATONS ON THE LENDING PORTFOLIO AND NON-PERFORMING LOAN OF SMALL MEDIUM ENTERPRISES

  Dewi Margareth Lumbantoruan, Bagus Sartono, Setiadi Djohar (Author)

  96

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• CONSUMER SEGMENTATION OF REFILLED DRINKING WATER IN PADANG

  Awisal Fasyni, Mukhamad Najib, Kirbrandoko Kirbrandoko (Author)

  106

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