Strategi Pengembangan Bisnis Sapi Pedaging Kelompok Ternak Berkah Usaha di Blora
Article Sidebar
Main Article Content
Abstract
Farmer's group Berkah usaha at the beginning originally had two types of livestock businesses which are cattle and sheep. However, Berkah Usaha is focusing on cattle only. The development of the cattle business in this group is important to fulfil the increasing national demand for beef each year. This development of cattle business is also in line with the program of the local government of Blora which is making this district as a centre of cattle farm production. This study aims to formulate the cattle business development strategy for Berkah Usaha group by identifying the main internal and external factors. The study used four key informants as a respondent to identify the group's business environment and formulate business strategies. The analytical method used are IFE, EFE, IE, and SWOT matrix. The results showed that the Berkah Usaha's main internal key factors are cattle feed business and qualified cattle breeds while the main external key factors are government policies and climate variability. The results of this study also showed that there are six alternative business development strategies such as collaboration to develop regional livestock cluster and procurement of good cattle breeds.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The author submitting the manuscript must understand and agree that the copyright of the article manuscript must be submitted/transferred to the Journal Forum Agribisnis. This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 (CC BY-SA) International License in which the Author and Reader can copy and redistribute the material in any media or format, and remix, modify and build material for any purpose, but they must provide appropriate credit (citing articles or content), provide a link to the license, and indicate whether there is a change. If you mix, change, or create material, you must distribute your contribution under the same license as the original.
References
[BPS] Badan Pusat Statistika. 2018a. Jumlah Hewan Ternak yang Dipotong dan Dilaporkan 2014-2017.
[BPS] Badan Pusat Statistika. 2018b. Populasi Sapi Pedaging Menurut Provinsi di Indonesia 2014-2017.
[BPS Jateng] Badan Pusat Statistika Provinsi Jawa Tengah. 2018. Populasi Ternak menurut Kabupaten/Kota dan Jenis Ternak. [Diakses pada 30 Mei 2019]. Tersedia pada: https://jateng.bps.go.id/statictable/2016/08/23/1317/populasi-ternak-menurut-kabupaten-kota-dan-jenis-ternak-di-provinsi-jawa-tengah-2015.html.
David FR. 2011. Manajemen Strategis. Dono Sunardi, penerjemah; Palupi Wuniarti, editor. Jakarta (ID): Penerbit Salemba Empat. Terjemahan dari: Strategic Management. Edisi ke-15.
DITJEN PKH. 2017. Statistik Peternakan dan Kesehatan Hewan 2017. Jakarta (ID). Penerbit Direktorat Jendral Peternakan dan Kesehatan Hewan Kementrian Pertanian Republik Indonesia.
Ismono H, Erwanto, Lestari DA, Sayekti WD, Haryono D, Adhianto K, Nasution H, Riyadi HE. 2015. Subsektor Agribisnis Usaha Rumah Tangga Budidaya Sapi dan Target Swasembada (Analisis Tematik ST2013). Jakarta (ID). Penerbit [BPS] Badan Pusat Statistik.
[Kementan] Kementrian Pertanian. 2018. Impor Daging Sapi di Indonesia Tahun 2014-2017 [Diakses pada Desember 2018]. Tersedia pada: https://databoks.katadata.co.id/datapublish/2017/03/24/2010-2016-impor-daging-sapi-indonesia-fluktuatif.
Malotes J. 2016. Strategi Pengembangan Usaha Peternakan Sapi Potong di Kecamatan Tinangkung Utara Kabupaten Banggai Kepulauan. Agroland: Jurnal Ilmu-ilmu Pertanian, 23(3), pp.198-207.
Nisa C. 2013. Analisis Kelayakan Bisnis Penggemukan Sapi Potong pada PT Catur Mitra Taruma di Desa Cariu Kecamatan Cariu Kabupaten Bogor [skripsi]. Bogor (ID): Institut Pertanian Bogor.
Nugroho S. 2010. Strategi Pengembangan Usaha Peternakan Sapi Potong di PT Andini Persada Sejahtera [tesis]. Bogor: Institut Pertanian Bogor.
Priyanto D. 2011. Strategi Pengembangan Usaha Ternak Sapi Potong dalam Mendukung Program Swasembada Daging Sapi dan Kerbau tahun 2014. Jurnal Litbang Pertanian, 30(3), p.108-116.
Rangkuti F. 1998. Analisis SWOT Teknik Membedah Kasus Bisnis. Gramedia Pustaka Utama.
Reardon T, Stringer R, Timmer CP, Minot N dan Daryanto A. 2015. Transformation of the Indonesian Agrifood System and the Future beyond Rice: A Special Issue. Bulletin of Indonesian Economic Studies, 51(3), p.369-373.
Rurkinantia A, Oktaviani R. dan Sanim B. 2017. Strategi Pengembangan Bisnis Pemotongan Sapi. Jurnal Aplikasi Bisnis dan Manajemen (JABM), 3(3), p.253.
Rusdiana S dan Praharani L. 2018. Pengembangan Peternakan Rakyat Sapi Potong: Kebijakan Swasembada Daging Sapi dan Kelayakan Usaha Ternak. Forum penelitian Agro Ekonomi, 36(2), p. 97-116.
Saaty TL. 1993. Pengambilan Keputusan. Jakarta (ID): PT Pustaka Binaman Pressindo.
Siregar G. 2015. Analisis Kelayakan dan Strategi Pengembangan Usaha Ternak Sapi Potong. AGRIUM: Jurnal Ilmu Pertanian, 17(3).
Soetriono S, Soejono D, Zahrosa, DB, Maharani AD, dan Amam A. 2019. Strategi Pengembangan dan Diversifikasi Sapi Potong di Jawa Timur. Jurnal Ilmu dan Teknologi Peternakan Tropis, 6(2), p.138-145
Suardi AN. 2018. Strategi dan Model Pengembangan Bisnis Kelompok Ternak Sapi Potong pada Sekolah Peternakan Rakyat di Kabupaten Muara Enim [skripsi]. Bogor (ID): Institut Pertanian Bogor.
Suresti A dan Wati R. 2012. Strategi Pengembangan Usaha Peternakan Sapi Potong di Kabupaten Pesisir Selatan. Jurnal Peternakan Indonesia (Indonesian Journal of Animal Science), 14(1), p.249-262.