Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026

View Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026

This issue consists of 20 articles from 68 authors affiliated with 32 institutions from 7 countries, including:

  • Indonesia (Atma Jaya Catholic University, Universitas Ciputra Surabaya, LSPR Institute of Communication and Business, Institut Teknologi dan Bisnis PGRI Dewantara Jombang,  Universitas Surabaya, Universitas Airlangga, Universitas Merdeka Malang, Institut Transportasi dan Logistik Trisakti, Universitas Negeri Jakarta, Asosiasi Halal Logistik Indonesia, Islamic 45 University, IPB University, Udayana University, Universitas Muhammadiyah Pontianak, Universitas Primakara, Universitas Indonesia, Universitas Padjadjaran,  Swadaya Gunung Jati University, Universitas Cipasung Tasikmalaya, Tazkia University, Universitas Sultan Ageng Tirtayasa)
  • Taiwan (Chung Yuan Christian University, Yuan Ze University)
  • Vietnam (HCMC University of Technology and Education)
  • Malaysia (Universiti Sains Malaysia, Malaysian Institute of Aviation Technology, Universiti Sultan Zainal Abidin, Universiti Kuala Lumpur)
  • Thailand (Thai Global Business Administration Technological College)
  • South Africa (Tshwane University of Technology, Human Sciences Research Council (HSRC))
  • Nigeria (School of Business Education, Federal College of Education (Technical) Gusau)
Published: 2026-05-30

Articles

  • Social Presence in Omega-3 Supplement Marketing: Elaboration Likelihood Processing Among Young Adults

    Vivi Triyanti, Aretha Jerika Halimin, Ronald Sukwadi, Riana Magdalena Silitonga, Hotma Antoni Hutahaean, Yann-Mey Yee, Nguyen Thi Bich Thu
    241
    DOI: https://doi.org/10.17358/ijbe.12.2.241

  • Knowledge About AI and Online Purchase Intention Among Gen Z: a Multi-Group Gender Analysis

    Dewi Mustikasari Immanuel, Yuli Kartika Dewi, Aria Ganna Henryanto, Clivyne Eugenia Charles
    254
    DOI: https://doi.org/10.17358/ijbe.12.2.254

  • Seamless Retail in Emerging Market: a Transaction-Based Analysis of Omnichannel Customer Experience at Bhinneka.com

    Dennis Kumara, Elke Alexandrina
    270
    DOI: https://doi.org/10.17358/ijbe.12.2.270

  • Beyond Big Data: the Dual Mediation of Perceived Personalization and Customer Engagement in the Analytics Loyalty Link within Digital Markets

    Nuri Purwanto, Amelia Amelia, Nico Irawan
    283
    DOI: https://doi.org/10.17358/ijbe.12.2.283

  • Drivers of Online Skincare Purchase Decisions among Young Consumers in Surabaya

    Yandri Samuel Augusteyn, Sardina Sobeukum, Merlin Kristen Ratu Elo
    295
    DOI: https://doi.org/10.17358/ijbe.12.2.295

  • Assessing Customer Satisfaction of Halal Inspection Institutions Using Servqual-AHP for Halal Logistics Certification in Jabodetabek

    Wynd Rizaldy, Prasadja Ricardianto, Sita Aniisah Sholihah, Bagus Sumargo, Nor Aida Abdul Rahman, Rizki Eri Utomo
    309
    DOI: https://doi.org/10.17358/ijbe.12.2.309

  • The Impact of Emotional Branding and Service Quality on Customer Satisfaction of Haus Indonesia

    Hanifah Rani Nur’aini, Luthpiyah Juliandara, Yuni Astuti Tri Tartiani
    320
    DOI: https://doi.org/10.17358/ijbe.12.2.320

  • Enhancing Customer Loyalty Through the 7P Marketing Mix and the Mediating Role of Customer Satisfaction in Jago Coffee

    Adinda Kirana Murni Siregar, Retnaningsih Retnaningsih, Anggi Mayang Sari
    334
    DOI: https://doi.org/10.17358/ijbe.12.2.334

  • The Green Scepticism Paradox: How Green Marketing Drives Willingness to Pay More Through Brand Image in Hospitality

    Ni Made Pinkan Pitaswari, Agung Artha Kusuma
    344
    DOI: https://doi.org/10.17358/ijbe.12.2.344

  • Digital Literacy Paradox: Moderating Effects on E-Commerce Adoption and Financial Planning Among MSMEs

    Dedi Hariyanto, Heni Safitri
    361
    DOI: https://doi.org/10.17358/ijbe.12.2.361

  • The Mediating Role of Competitive Advantage in The Relationship Between Capabilities and MSME Sustainability in Bali

    I Gusti Agung Prabandari Tri Putri, Desak Putu Nitya Dewi; I Gst. Agung Pramesti Dwi Putri; Gusti Ayu Ratnawati, I Made Dwitya Rastiawan
    374
    DOI: https://doi.org/10.17358/ijbe.12.2.374

  • Customer Orientation and SME Performance in Indonesia: the Moderating Role of Market Environment

    Dewi Lusiana, Fakhrul Anwar Zainol
    389
    DOI: https://doi.org/10.17358/ijbe.12.2.389

  • Achieving Competitive Advantage Through Digital Transformation and Supply Chain Competence:  Evidence from West Java SMEs

    Raden Marsha Aulia Hakim; Erna Maulina; Ratih Purbasari
    400
    DOI: https://doi.org/10.17358/ijbe.12.2.400

  • Exploring Financial and Digital Literacy: How Technology Adoption Attitude Drives Mobile Service Innovation in Cirebon MSMEs

    Mardiyani Mardiyani, Siska Ernawati Fatimah, Acep Komara
    413
    DOI: https://doi.org/10.17358/ijbe.12.2.413

  • Financial Barriers to Women-Led Enterprises in South Africa: Insights from the Wefis Model

    Sisanda Ngubane, Kombi Sausi
    428
    DOI: https://doi.org/10.17358/ijbe.12.2.428

  • Positive Perceptions, Entrepreneurial Self-Efficacy, and Agripreneurial Interest Among Generation Z: Evidence from Indonesia

    Alfin Nur Arifah, Aditia Abdurachman, Indri Febriyanti
    439
    DOI: https://doi.org/10.17358/ijbe.12.2.439

  • Strategies for Developing Women’s Entrepreneurship-Based Decision Factors and Business Model Analysis

    Riska Awalia, Rizal Syarief, Teti Haryati
    457
    DOI: https://doi.org/10.17358/ijbe.12.2.457

  • Strategic Financial Planning and Business Growth Among Small and Medium Enterprises in North West Nigeria

    Vincent Olawale Bamidele, Abdulsalam Dauda
    468
    DOI: https://doi.org/10.17358/ijbe.12.2.468

  • Digital Leadership and Employee Performance: Mediating Role of Digital Culture and Digital Skill in Financial Services Companies in Jakarta

    Shinta Arista, Muhammad Ramaditya, Abdul Razak Abdul Hadi
    478
    DOI: https://doi.org/10.17358/ijbe.12.2.478

  • Mitigating Risk in The Construction Supply Chain Through the Integration of The Supply Chain Operations Reference Model and the House of Risk Method

    Achmad Bahauddin, Ratna Ekawati, Hilal Yumna, Atia Sonda, Christine Natalia
    492
    DOI: https://doi.org/10.17358/ijbe.12.2.492