United Republic of Tanzania

2 Items

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  • Reimagining Consumer Analytics: Predictive and Real-Time Insights Through Dynamic Structural Equation Modeling

    Chacha Magasi, Aloyce M. Nyamwesa
    734
    DOI: https://doi.org/10.17358/ijbe.11.3.734

  • Evaluating Machine Learning Approaches in Structural Equation Modelling to Improve Predictive Accuracy in Marketing Research

    Chacha Magasi
    93
    DOI: https://doi.org/10.17358/ijbe.11.1.93