Perencanaan Pengembangan Wisata Budaya dan KulinerDesa Sangkanhurip Melalui Analisis Marketability, Sustainability, Participatory, and Disaster Mitigation
Abstract
Sangkanhurip Village is one of the targets of the 100 tourist village planning program in Bandung Regency. The diversity of local wisdom from cultural arts to culinary richness has become a potential development for this village. This article aims to assess the preparedness of Sangkanhurip Village's cultural and culinary tourism potential and recommend effective strategies to increase the village’s competitiveness. The method used in this study is a descriptive qualitative approach, incorporating MSP + DM (Marketability, Sustainability, Participatory, and Disaster Mitigation) analysis, followed by a Porter's Five Forces analysis and in-depth interviews with stakeholders. Data collection was conducted from September to November 2025, and interviews were conducted in November 2025. The number of informants was 10 people, consisting of village officials, academics, the Bandung Regency Tourism and Creative Economy Agency (Disparekraf), and representatives of tourism actors in Sangkanhurip Village. The result shows that the cultural and culinary potential area of Sangkanhurip Village is classified as a PIONEER with details of 8 tourism potentials, including Kampung Buhun, Pakalangan Bojong Tanjung, Padepokan Tatariksa, bird cage center, Kampung Samara, cireng product center, opak center, and banana sale. However, rivalry among tourist destinations is intense, driven by increased tourist bargaining power, coupled with easier access to information and alternative options for similar destinations. Strengthening community participation, improving service quality, and managing tourist attractions with a focus on sustainability are the keys to develop Sangkanhurip Village as a cultural and culinary tourism village.
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