Peran Quadruple Helix dalam Upaya Pengembangan Desa Wisatadi Desa Rowosari Kecamatan Sumberjambe Jember
Abstract
The development of tourist villages requires synergy and involvement from various parties. The process of developing a tourist village is closely related to the presence of supply, demand, issues, and opportunities. The development of Rowosari Tourist Village is driven by demand. However, this development effort faces challenges, particularly a lack of support in terms of assistance and funding. This study aims to analyze the involvement of various parties in the effort to develop Rowosari Tourist Village in Sumberjambe District, Jember Regency. The research on the development of tourist villages employs the Quadruple Helix model, which demands synergy among four actors: Government, Academia, Business, and Media, to establish effective collaboration in the development of the tourist village in Rowosari. This study utilizes a qualitative descriptive research with two types of triangulation: source and technique. The data collection techniques used include observation, in-depth interviews, and documentation. The results indicate that the roles of each actor in the Quadruple Helix in the effort to develop Rowosari Tourist Village have not yet been optimized. Each actor has also not established synergistic cooperation.
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