Analysis of the Impact of the @bacaanalya Instagram Account on Interest in Reading Books (A Case Study of Followers of the @bacaanalya Instagram Account)
DOI:
https://doi.org/10.29244/jpi.22.1.%25pKeywords:
reading interest; Instagram; bookstagrammerAbstract
One of the ways to obtain information is through reading books. However, on the other hand, the reading interest of the Indonesian people is still relatively low. According to UNESCO, Indonesia's reading activity index is only around 0.001. One factor causing the low reading interest of the Indonesian people is the onslaught of the internet. Meanwhile, on the other hand, the internet or social media can also increase interest in reading. For example, a bookstagrammer who shares content about books on Instagram social media. One of the bookstagrammer in Indonesia is @bacaanalya. This study aims to determine the impact of the Instagram account @bacaanalya on interest in reading books (a case study of followers of the @bacaanalya account). The research method used is a qualitative method with data collection techniques using interviews and questionnaires. The theory used is SOR (Stimulus-Organism-Response) theory. Where the response is associated with reading interest indicators, to Komal Sharma, namely Suitability, Prior Knowledge, Novelty, Selectivity, Sequence Order, and Fluency in Reading. The results of the study show that @bacaanalya content has an impact on changes in behavior and perceptions of followers of the account toward reading interest.
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