Analisis Dampak Akun Instagram @bacaanalya Terhadap Minat Membaca Buku (Studi Kasus Followers Akun Instagram @bacaanalya)
DOI:
https://doi.org/10.29244/jpi.22.1.%25pKata Kunci:
minat baca; Instagram; bookstagrammerAbstrak
Salah satu cara untuk memperoleh informasi adalah melalui kegiatan membaca buku. Namun di sisi lain minat baca masyarakat Indonesia masih tergolong rendah. Menurut UNESCO, indeks aktivitas membaca Indonesia hanya sekitar 0,001. Salah satu faktor penyebab rendahnya minat baca masyarakat Indonesia adalah adanya gempuran internet. Sedangkan di sisi lain, internet atau media sosial juga dapat dimanfaatkan untuk meningkatkan minat baca. Misalnya dengan adanya bookstagrammer yang membagikan konten seputar perbukuan di media sosial Instagram. Salah satu bookstagrammer di Indonesia adalah @bacaanalya. Penelitian ini bertujuan untuk mengetahui bagaimana dampak akun Instagram @bacaanalya terhadap minat membaca buku (studi kasus followers akun @bacaanalya). Metode penelitian yang digunakan adalah metode kualitatif dengan teknik pengambilan data menggunakan wawancara dan kuesioner. Teori yang digunakan adalah teori SOR (Stimulus-Organism-Respon). Dimana Respon dikaitkan dengan indikator minat baca menurut Komal Sharma, yaitu Suitability, Prior Knowledge, Novelty, Selectivity, Sequence Order, dan Fluency in Reading. Hasil penelitian menunjukkan bahwa konten @bacaanalya memberikan dampak terhadap perubahan perilaku dan persepsi followers akun tersebut terhadap minat baca.
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Referensi
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