STRATEGI DISEMINASI ASURANSI USAHA TERNAK SAPI/KERBAU KEPADA PETERNAK DI PROVINSI ACEH

Abstract

Cattle/buffalo business insurance (AUTS/K) is a government program to mitigate livestock businesses'
risks, especially cattle and buffalo. For the participation and involvement of farmers in this program, it is necessary
to have a good dissemination process to be widely known, understood, and followed by the livestock business
community throughout Indonesia. This study aimed to design a dissemination strategy for the AUTS/K using the
Soft Systems Methodology (SSM) approach. This research was expected to produce a conceptual model of the
AUTS/K dissemination so that the dissemination of information is comprehensive and evenly distributed to each
area so that it can be accepted and applied by farmers. The AUTS/K dissemination strategy is a strategic plan to
generate innovation and creativity in disseminating information to farmers by utilizing various media. The results
of the study will provide recommendations for AUTS/K dissemination strategies to improve and develop livestock
insurance by involving the government, religious and community leaders, insurance companies, extension agents
and field officers, universities and research institutions, as well as the use of advertising agencies and technology
media in disseminating information to farmers in Aceh Province. In addition, the SSM approach can describe
problems well and form a conceptual for the dissemination model of AUTS/K in Aceh Province.
Keywords: conceptual model, rich picture, soft systems methodology, livestock insurance, dissemination