STRATEGI PERCEPATAN PENGEMBANGAN INDUSTRI TURUNAN MINYAK SAWIT MENTAH (MSM) DI INDONESIA

Abstract

To increase competitiveness of Indonesia to be the world oleochemical leader as targeted in the
National Industrial Development Master Plan (RIPIN) 2035, Indonesia must have thirty-three time capacity of
the current oleochemical industry.To meet the objective, a strategy to accelerate the development of downstream
palm oil industry is needed. The successful development industries are required consider competitive advantage
(Diamond Porter) and the alternative strategic of development. Alternative strategics were collected from
experts with interactive method. Determining acceleration strategy was conducted by analytical hierarchy
process (AHP). The results of identification based Diamond Porter showed that the current research and
developmentdid not support the downstream palm oil industries, in adequate infrastructure, an oligopoly market
structure, and inconsistence of the government's commitment. Alternatif strategic of the development of
downstream industries consistsed of simplification of licensing, preparation of infrastructure, tax incentives,
financial support, the government's commitment, and market certainty. Results of the AHP showed that
government's commitment was priority-base alternative with highest priority value of 0.31 compared to other
alternatives.
Keywords: AHP, alternative strategic, diamond porter, interactive method, palm oil