Analisis Jaringan Komunikasi Dalam Diseminasi Informasi Produksi Dan Pemasaran Jeruk Pamelo (Communication Network Analysis in Dissemination of Pummelo Fruits Production and Marketing Information)
Abstract
Pummelo farmers need production technology and marketing information to optimize their capability and agricultural productivity. Communication process to disseminate information about pummelo nursery, maintanance, and marketing between farmers and external stakeholder will build a communication network. The purpose of this study is to analyze communication structure in dissemination of pummelo nursery, maintanance, and marketing information; identified main actors in the networks; analyze correlation between farmer characterctics and communication network analysis, and correlation between communication network analysis with the effectiveness of information dissemination. The result of this study shows that extension worker are the main actor in dissemination
of pummelo nursery and maintanance information network, and whole seller is the main actor in dissemination of marketing information network. There’s no significantly correlation between farmers characteristics and communication network analysis in dissemination of pummelo nursery, maintanance, and marketing information, except cosmopolity variable and outdegree centrality in dissemination of pummelo maintanance information. In addition, there’s no significatly correlation between communication network analysis variables and effectiveness dissemination of information in production and marketing network.
Keywords: communication process, farmers, network
Metrics
Downloads
Copyright Notice
Authors who publish with this journal agree to the following terms:
1. Authors contributing to Jurnal Komunikasi Pembangunan retain copyright to their articles but agree to publish them under a a Creative Commons Attribution-Non Commercial- ShareAlike (CC BY-NC-SA)
2. Authors retain the copyright to their work. Users may read, copy and distribute the work in any form, provided the authors and the journal are appropriately credited or cited.
3. Authors are permitted and encouraged to post their articles, after publication, to personal and/or institutional websites and to archive their articles in institutional or funder repositories to insure even greater public access. Supplementary material should also be included when applicable. In addition, authors are permitted to post pre-print versions of their articles to institutional websites, repositories and similar (on the condition that all bibliographic information is also provided). However, authors are not allowed to send their manuscript to other scientific journals once it has been decided to be reviewed by reviewers at Jurnal Komunikasi Pembangunan (Jurnal KMP).
Read our instruction for authors for more information.
