Analisis Efektivitas Komunikasi Pemangku Kepentingan untuk Keberlanjutan Bisnis UMK di Geopark Pongkor

  • Baban Sarbana IPB University
  • Amiruddin Saleh IPB University
  • Anna Fatchiya IPB University
  • Muhammad Firdaus IPB University
Keywords: Business Sustainability, Communication, Geopark, Small Medium Enterprises, Stakeholder

Abstract

Stakeholder collaboration has an important role in the sustainability of Micro and Small Enterprises (MSEs) businesses. Nature conservation and community welfare underlie geoproduct management in the Pongkor National Geopark Area. Collaborative communication in development communication requires the involvement of stakeholders in the development process from planning, implementation to monitoring and evaluation to realize MSEs business sustainability. The purpose of this research is to analyze the effectiveness of stakeholder communication in realizing MSE business sustainability in Pongkor National Geopark. The research was conducted in August-September 2022 in Bogor Regency. The results showed that collaborative communication between stakeholders was not optimal in MSEs business development programs. Such as the low participation of MSE actors in human resource quality improvement programs, the lack of collaboration between stakeholders through interactive media channels and the suboptimal utilization of government and business program facilitation in improving competitive products.

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Author Biographies

Baban Sarbana, IPB University

Program Studi Komunikasi Pembangunan Pertanian dan Perdesaan

Amiruddin Saleh, IPB University

Departemen Sains Komunikasi dan Pengembangan Masyarakat

Anna Fatchiya, IPB University

Departemen Sains Komunikasi dan Pengembangan Masyarakat

Muhammad Firdaus, IPB University

Departemen, Fakultas Ekonomi dan Manajemen

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Published
2023-02-01
How to Cite
SarbanaB., SalehA., FatchiyaA., & FirdausM. (2023). Analisis Efektivitas Komunikasi Pemangku Kepentingan untuk Keberlanjutan Bisnis UMK di Geopark Pongkor. Jurnal Penyuluhan, 19(01), 104-116. https://doi.org/10.25015/19202343488

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