Strengthening Digital Capabilities and Entrepreneurship For SMEs in the Creative Economy Sector During a Pandemic
Abstract
An important aspect in the development of the local economy is MSMEs' ability to support productive human resources, allowing people to live their lives as a means of earning a living. Entrepreneurship is characterized by the ability to transform current resources into goods and selling points via the use of ingenuity. The Covid-19 pandemic sparked the growth of micro, small, and medium-sized businesses (MSMEs). The pandemic of Covid-19 has slowed most economic sectors, particularly MSMEs. Many MSME performers are unable to grow and end up in bankruptcy because of the overabundance. This is the reason why small and medium-sized businesses (SMEs) are embracing digitization initiatives. Using a marketplace (intermediary) and social media as a marketing strategy is the method of digitalization. Digital MSME players must also be able to collaborate with netizens in promoting their goods and services, as outlined in this article. Because of this, the digital MSME development strategy is a viable option to safeguard small businesses from the Covid-19 pandemic. This article uses a process known as a literature review to examine numerous works on the growth of digital small and medium-sized enterprises (SMEs). According to this article, amid the Covid-19 pandemic in Indonesia, the growth of digital MSMEs has emerged as a viable option for saving and establishing a digital enterprise.
Downloads
References
Adhabi, E. A. R., & Anozie, C. B. L. (2017). Literature Review for the Type of Interview in Qualitative Research. International Journal of Education, 9(3). https://doi.org/10.5296/ije.v9i3.11483
Adhikary, B. K., Kutsuna, K., & Stephannie, S. (2021). Does the government credit guarantee promote micro, small, and medium enterprises? Evidence from Indonesia. Journal of Small Business and Entrepreneurship, 33(3). https://doi.org/10.1080/08276331.2019.1666338
Aniqoh, N. A. F. A. (2020). The Role of Digital Economy to Enhancing Sustainable Economic Development. International Journal of Social Science and Business, 4(4). https://doi.org/10.23887/ijssb.v4i4.28881
Anshari, M., & Almunawar, M. N. (2022). Adopting open innovation for SMEs and industrial revolution 4.0. In Journal of Science and Technology Policy Management (Vol. 13, Issue 2). https://doi.org/10.1108/JSTPM-03-2020-0061
Ardila, I., Zurriah, R., & Suryani, Y. (2019). Preparation of Financial Statements Based on Financial Accounting Standards for Micro, Small and Medium Entities. International Journal of Accounting & Finance in Asia Pasific, 2(3). https://doi.org/10.32535/ijafap.v2i3.584
Arie, H. A., & Fikry, A. M. (2021). Development of synergistic between digitalization MSMEs and digital society in Indonesia. Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, 11(2). https://doi.org/10.46223/hcmcoujs.econ.en.11.2.1934.2021
Arifin, R., Kambuno, J. A., Waspiah, W., & Latifiani, D. (2021). Protecting the Consumer Rights in the Digital Economic Era: Future Challenges in Indonesia. Jambura Law Review, 3. https://doi.org/10.33756/jlr.v3i0.9635
Aspers, P., & Corte, U. (2019). What is Qualitative in Qualitative Research. Qualitative Sociology, 42(2). https://doi.org/10.1007/s11133-019-9413-7
Bai, C., Quayson, M., & Sarkis, J. (2021). COVID-19 pandemic digitization lessons for sustainable development of micro-and small- enterprises. In Sustainable Production and Consumption (Vol. 27). https://doi.org/10.1016/j.spc.2021.04.035
Blut, M., & Iyer, G. R. (2020). Consequences of Perceived Crowding: A Meta-Analytical Perspective. Journal of Retailing, 96(3). https://doi.org/10.1016/j.jretai.2019.11.007
Camilleri, M. A. (2021). E-commerce websites, consumer order fulfillment and after-sales service satisfaction: the customer is always right, even after the shopping cart check-out. Journal of Strategy and Management. https://doi.org/10.1108/JSMA-02-2021-0045
Dźwigoł, H. (2019). Research methods and techniques in new management trends: research results. Virtual Economics, 2(1). https://doi.org/10.34021/ve.2019.02.01(2)
Effendi, M. I., Sugandini, D., & Istanto, Y. (2020). Social Media Adoption in SMEs Impacted by COVID-19: The TOE Model*. Journal of Asian Finance, Economics and Business, 7(11). https://doi.org/10.13106/jafeb.2020.vol7.no11.915
Elia, G., Margherita, A., & Passiante, G. (2020). Digital entrepreneurship ecosystem: How digital technologies and collective intelligence are reshaping the entrepreneurial process. Technological Forecasting and Social Change, 150. https://doi.org/10.1016/j.techfore.2019.119791
Irawan, E. P., Sumartias, S., Priyatna, S., & Rahmat, A. (2022). A Review on Digitalization of CSR during the COVID-19 Pandemic in Indonesia: Opportunities and Challenges. In Social Sciences (Vol. 11, Issue 2). https://doi.org/10.3390/socsci11020072
Kang, J., Diao, Z., & Zanini, M. T. (2021). Business-to-business marketing responses to COVID-19 crisis: a business process perspective. In Marketing Intelligence and Planning (Vol. 39, Issue 3). https://doi.org/10.1108/MIP-05-2020-0217
Kusjuniati, K. (2020). Strategi dan Peran Penting Komite Nasional Ekonomi dan Keuangan Syariah (KNEKS) dalam Mendukung Ketahanan Ekonomi Nasional. Widya Balina, 5(1). https://doi.org/10.53958/wb.v5i1.55
Lee, J. Y., Yang, Y. S., Ghauri, P. N., & Park, B. Il. (2022). The Impact of Social Media and Digital Platforms Experience on SME International Orientation: The Moderating Role of COVID-19 Pandemic. Journal of International Management. https://doi.org/10.1016/j.intman.2022.100950
Linnenluecke, M. K., Marrone, M., & Singh, A. K. (2020). Conducting systematic literature reviews and bibliometric analyses. In Australian Journal of Management (Vol. 45, Issue 2). https://doi.org/10.1177/0312896219877678
Miao, M., Jalees, T., Zaman, S. I., Khan, S., Hanif, N. ul A., & Javed, M. K. (2021). The influence of e-customer satisfaction, e-trust and perceived value on consumer’s repurchase intention in B2C e-commerce segment. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-03-2021-0221
Muditomo, A., & Wahyudi, I. (2021). Conceptual Model for SME Digital Transformation during The Covid-19 Pandemic Time in Indonesia: R-Digital Transformation Model. Baskara : Journal of Business and Entrepreneurship, 3(1). https://doi.org/10.24853/baskara.3.1.13-24
Naeem, M. (2020). The role of social media to generate social proof as engaged society for stockpiling behaviour of customers during Covid-19 pandemic. Qualitative Market Research, 24(3). https://doi.org/10.1108/QMR-04-2020-0050
Octastefani, T. (2021). Bridging the State and Society: Rethinking of Social Response and Disaster Risk Reduction during Uncertainties Future of Covid-19 in Indonesia. Bisnis & Birokrasi: Jurnal Ilmu Administrasi Dan Organisasi, 27(3). https://doi.org/10.20476/jbb.v27i3.12068
Paiola, M., Schiavone, F., Grandinetti, R., & Chen, J. (2021). Digital servitization and sustainability through networking: Some evidences from IoT-based business models. Journal of Business Research, 132. https://doi.org/10.1016/j.jbusres.2021.04.047
Patma, T. S., Wardana, L. W., Wibowo, A., Narmaditya, B. S., & Akbarina, F. (2021). The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic. Cogent Business and Management, 8(1). https://doi.org/10.1080/23311975.2021.1953679
Purbasari, R., Muttaqin, Z., & Silvya Sari, D. (2021). Identification of Actors and Factors in the Digital Entrepreneurial Ecosystem: The Case of Digital Platform-Based MSMEs in Indonesia. Review of Integrative Business and Economics Research, 10(2).
Purwana, D., Rahmi, R., & Aditya, S. (2017). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1). https://doi.org/10.21009/jpmm.001.1.01
Rauch, E., Dallasega, P., & Unterhofer, M. (2019). Requirements and Barriers for Introducing Smart Manufacturing in Small and Medium-Sized Enterprises. IEEE Engineering Management Review, 47(3). https://doi.org/10.1109/EMR.2019.2931564
Redjeki, F., & Affandi, A. (2021). Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic. International Journal of Science and Society, 3(1). https://doi.org/10.54783/ijsoc.v3i1.264
Reyhan, I. R. N. P., Faizah, I. N., & Putri, S. F. (2021). Efforts in Finding and Maintaining Business in the New Normal Era. Jamanika (Jurnal Manajemen Bisnis Dan Kewirausahaan), 1(3). https://doi.org/10.22219/jamanika.v1i3.17471
Saragih, J., Tarigan, A., Pratama, I., Wardati, J., & Silalahi, E. F. (2020). The impact of total quality management, supply chain management practices and operations capability on firm performance. Polish Journal of Management Studies, 21(2). https://doi.org/10.17512/pjms.2020.21.2.27
Shafi, M., Liu, J., & Ren, W. (2020). Impact of COVID-19 pandemic on micro, small, and medium-sized Enterprises operating in Pakistan. Research in Globalization, 2. https://doi.org/10.1016/j.resglo.2020.100018
Steininger, D. M. (2019). Linking information systems and entrepreneurship: A review and agenda for IT-associated and digital entrepreneurship research. Information Systems Journal, 29(2). https://doi.org/10.1111/isj.12206
Suyono, E., Takhar, A., & Chitakunye, D. (2021). Small business financing for supporting SMEs in Indonesia: A conceptual study. In Research Anthology on Small Business Strategies for Success and Survival. https://doi.org/10.4018/978-1-7998-9155-0.ch065
Szymkowiak, A., Melović, B., Dabić, M., Jeganathan, K., & Kundi, G. S. (2021). Information technology and Gen Z: The role of teachers, the internet, and technology in the education of young people. Technology in Society, 65. https://doi.org/10.1016/j.techsoc.2021.101565
Talla, S. A. El, Shobaki, M. J. Al, Abu-naser, S. S., & Amuna, Y. M. A. (2018). Crowdfunding Role in Boosting the Entrepreneurial Creativity of University Students. International Journal of Academic Management Science Research, 2(4).
Wang, Y., Hong, A., Li, X., & Gao, J. (2020). Marketing innovations during a global crisis: A study of China firms’ response to COVID-19. Journal of Business Research, 116. https://doi.org/10.1016/j.jbusres.2020.05.029
Yun, J. J., Zhao, X., Park, K. B., & Shi, L. (2020). Sustainability condition of open innovation: Dynamic growth of alibaba from SME to large enterprise. Sustainability (Switzerland), 12(11). https://doi.org/10.3390/su12114379
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a
This work is licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. - Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
