Digital Tools for Co-working Space Batununggal Using Digital-Ads, AR-Based Socmed Content, and Enterprise Resource Planning
Keywords:
Digital Tools, Digital Ads, AR-Based Socmed Content, Enterprise Resource Planning, Co-working Space
Abstract
The rise of information and technology requires all businesses and nonprofits to digitize. The co-working facility
in Bandung's Batununggal District does the same. Batununggal co-working facility intends to promote locals'
creativity and host start-up actors. This community service targets MSME actors and inhabitants in Bandung's
Batununggal subdistrict, those who have established a business and those who will establish a business.
Workshops on digital technologies, digital ads, and AR-based social media content offer business actors insight
and competence. Participants also received training on enterprise resource planning to help manage and
integrate corporate operations in Batununggal, Bandung. This series of community service activities increased
participants' insight into digital-based promotional strategies and the use of digital tools and digital ads for
their products; increased participants' insight and competence in managing and integrating business using the
ERP system; trained participants to use AR technology on social media, especially Instagram, to promote their
products.
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References
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Akhunova, N. K. K. (2021). Possibilities of using virtual reality technologies in education. Asian Journal of Multidimensional Research (AJMR), 10(3). https://doi.org/10.5958/2278-4853.2021.00180.4
Alqahtani, F., Banks, J., Chandran, V., & Zhang, J. (2020). 3D Face Tracking Using Stereo Cameras: A Review. In IEEE Access (Vol. 8). https://doi.org/10.1109/ACCESS.2020.2994283
Anshari, M., Almunawar, M. N., Lim, S. A., & Al-Mudimigh, A. (2019). Customer relationship management and big data enabled: Personalization & customization of services. In Applied Computing and Informatics (Vol. 15, Issue 2). https://doi.org/10.1016/j.aci.2018.05.004
Aspers, P., & Corte, U. (2019). What is Qualitative in Qualitative Research. Qualitative Sociology, 42(2). https://doi.org/10.1007/s11133-019-9413-7
Attaran, M. (2020). Digital technology enablers and their implications for supply chain management. In Supply Chain Forum (Vol. 21, Issue 3). https://doi.org/10.1080/16258312.2020.1751568
Bala, M., & Verma, D. (2018). A Critical Review of Digital Marketing . International Journal of Management, 8(10).
Bellini, C. G. P., Pereira, R. de C. de F., & Becker, J. L. (2020). Emergent customer team performance and effectiveness: An ex post facto study on cognition and behavior in enterprise systems implementation. Communications of the Association for Information Systems, 47(1). https://doi.org/10.17705/1CAIS.04726
Briandana, R., & Dwityas, N. A. (2020). Conventional marketing communication tools for residential products in digital era. Technium: Social Science Journal, 14(1).
Cantamessa, M., Gatteschi, V., Perboli, G., & Rosano, M. (2018). Startups’ roads to failure. Sustainability (Switzerland), 10(7). https://doi.org/10.3390/su10072346
Chen, J. V., Ruangsri, S., Ha, Q. A., & Widjaja, A. E. (2021). An experimental study of consumers’ impulse buying behaviour in augmented reality mobile shopping apps. Behaviour and Information Technology. https://doi.org/10.1080/0144929X.2021.1987523
de Loryn, B. (2022). Finding a Balance Between Quiet Work and Being Social: Exploring Coworking Space Needs of Digital Nomads in Terms of Amenities and Community. In Community Empowerment, Sustainable Cities, and Transformative Economies. https://doi.org/10.1007/978-981-16-5260-8_10
Enke, N., & Borchers, N. S. (2019). Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication. International Journal of Strategic Communication, 13(4). https://doi.org/10.1080/1553118X.2019.1620234
Gaur, M. (2020). Privacy Preserving Machine Learning Challenges and Solution Approach for Training Data in ERP Systems. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3679275
Ghani, E. K., Yasin, S. A. M., & Ali, M. M. (2019). Examining enterprise resource planning post implementation and employees’ performance in small and medium enterprises using delone and mclean’s information system success model. International Journal of Financial Research, 10(3). https://doi.org/10.5430/ijfr.v10n3p153
Guo, H., Wang, C., Su, Z., & Wang, D. (2020). Technology Push or Market Pull? Strategic Orientation in Business Model Design and Digital Start-up Performance*. Journal of Product Innovation Management, 37(4). https://doi.org/10.1111/jpim.12526
Gustafsson, C., & Lazzaro, E. (2021). The innovative response of cultural and creative industries to major european societal challenges: Toward a knowledge and competence base. Sustainability (Switzerland), 13(23). https://doi.org/10.3390/su132313267
Hanum, B., Haekal, J., & Prasetio, D. E. (2020). The Analysis of Implementation of Enterprise Resource Planning in the Warehouse Division of Trading and Service Companies, Indonesia. International Journal of Engineering Research and Advanced Technology, 06(07). https://doi.org/10.31695/ijerat.2020.3621
Howell, T. (2022). Coworking spaces: An overview and research agenda. Research Policy, 51(2). https://doi.org/10.1016/j.respol.2021.104447
Ivaldi, S., Galuppo, L., Calvanese, E., & Scaratti, G. (2021). Coworking space as a practised place between welfare working and managerial challenges. Journal of Workplace Learning, 33(1). https://doi.org/10.1108/JWL-02-2020-0021
Joghee, S. (2021). Internet of Things-assisted E-marketing and distribution framework. Soft Computing, 25(18). https://doi.org/10.1007/s00500-021-05920-0
Khan, M. Y., Sabeel Rahman, M. K., Vishwa Mithra, V., & Sai Nikarika, S. (2015). Enterprise Resource Planning (ERP) in security and planning system. Biosciences Biotechnology Research Asia, 12. https://doi.org/10.13005/bbra/2215
Kotler, P., & Keller, K. L. (2016). Marketing Mangement. In Pearson Edition Limited (15th ed.).
Marcelino, D., & Widodo, T. (2021). CONSUMER ENVIRONMENT RESPONSIBILITY AND CONCERN ON GREEN CONSUMPTION: UNAVAILABILITY OF ECO-PRODUCT MODERATION. TRIKONOMIKA, 20(2). https://doi.org/10.23969/trikonomika.v20i2.4281
Maulina, R. (2020). Innovation and Creativity as Capital in the Creative Economy Sector. https://doi.org/10.2991/assehr.k.200108.026
Mayer, J. H., Hebeler, C., Esswein, M., Göbel, M., & Quick, R. (2021). Evaluating a Forward-Looking Maturity Model for Enterprise Performance Management. In Engineering the Transformation of the Enterprise. https://doi.org/10.1007/978-3-030-84655-8_18
Medyasepti, F. (2020). An Approach to Sensory Branding on Guest Journey Mapping in A Blended Residential Environment of Co-working Space and Co-living. https://doi.org/10.2991/assehr.k.201202.088
Purnamawati, I. G. A., Herliyani, E., & Eka Agustini, D. A. (2019). Creative Industry And Opportunity In Export Market. International Journal of Social Science and Business, 3(2). https://doi.org/10.23887/ijssb.v3i2.18397
Qian, C., Wu, C. F., Zhang, Z., & Huang, H. Y. (2019). A study on the promotional mix of pre-service in the view of service design. Industrial Management and Data Systems, 119(8). https://doi.org/10.1108/IMDS-08-2018-0331
Redjeki, F., & Affandi, A. (2021). Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic. International Journal of Science and Society, 3(1). https://doi.org/10.54783/ijsoc.v3i1.264
Sikhwal, R. K., & Childs, P. R. N. (2021). Towards Mass Individualisation: Setting the scope and industrial implication. Design Science, 7. https://doi.org/10.1017/dsj.2021.18
Sutriadi, R., & Fachryza, D. M. (2021). A phenomenon in urban disruption: the emergence of Coworking Spaces in Bandung. Heliyon, 7(7). https://doi.org/10.1016/j.heliyon.2021.e07663
Suwadji, Y. T. (2021). HOW IS THE INTERNET USAGE PATTERN AMONG WOMEN SELF-EMPLOYED? AN ANALYSIS OF THE NATIONAL LABOR FORCE SURVEY (SAKERNAS). Jurnal Ketenagakerjaan, 15(2). https://doi.org/10.47198/naker.v15i2.70
Tan, T. H., & Lau, K. (2021). Understanding users’ and hosts’ motives to co-working space: Case of Kuala Lumpur, Malaysia. Open House International, 46(1). https://doi.org/10.1108/ohi-07-2020-0077
Venkatesh, V. G., Kang, K., Wang, B., Zhong, R. Y., & Zhang, A. (2020). System architecture for blockchain based transparency of supply chain social sustainability. Robotics and Computer-Integrated Manufacturing, 63. https://doi.org/10.1016/j.rcim.2019.101896
Weijs-Perrée, M., van de Koevering, J., Appel-Meulenbroek, R., & Arentze, T. (2019). Analysing user preferences for co-working space characteristics. Building Research and Information, 47(5). https://doi.org/10.1080/09613218.2018.1463750
Zafary, F. (2020). Implementation of business intelligence considering the role of information systems integration and enterprise resource planning. Journal of Intelligence Studies in Business, 10(1). https://doi.org/10.37380/JISIB.V1I1.563
Published
2022-11-18
How to Cite
SuryawardaniB., WulandariA., SatryaG. B., MarcelinoD., PrawitaF. N., FebriantaM. Y., & TantraT. (2022). Digital Tools for Co-working Space Batununggal Using Digital-Ads, AR-Based Socmed Content, and Enterprise Resource Planning. Jurnal Penyuluhan, 19(01), 12-21. https://doi.org/10.25015/19202341777
Section
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