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Online ISSN : 2407-2524
Print ISSN : 1693-5853
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Comparing the Effectiveness of Information Framing Strategy on Utilitarian and Hedonic Food Product Packaging
Sony Kusumasondjaja
1
1
Total citation
0
Recent citations
0.12
Field Citation Ratio
n/a
Relative Citation Ratio
44
Abstract View : 1166
Download :887
10.17358/jma.15.1.44
Premia and Discount of Rice Characteristics: The Case of Retail Market in Bogor-Indonesia
Harianto Harianto, Nunung Kusnadi, Layyinatul Kholiqoh
1
1
Total citation
1
Recent citation
n/a
Field Citation Ratio
n/a
Relative Citation Ratio
133
Abstract View : 539
Download :441
10.17358/jma.16.2.133
PERAN NILAI UTILITARIAN DAN HEDONIS TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN MINUMAN PROBIOTIK
Imam Santoso
0
0
Total citations
0
Recent citations
n/a
Field Citation Ratio
n/a
Relative Citation Ratio
183
Abstract View : 1539
Download :1914
10.17358/jma.13.3.183
STUDI EKSPERIMENTAL PENGARUH PENCITRAAN VISUAL IKLAN LABEL DESAINER TERHADAP SIKAP MENYUKAI IKLAN DAN NIAT BELI
Inda Premordia, Agus Maulana, Febriantina Dewi
?
?
Total citations
?
Recent citations
n/a
Field Citation Ratio
n/a
Relative Citation Ratio
98-111
Abstract View : 961
Download :2496
10.17358/jma.5.2.98-111
Farmers’ Behavioral Intention to Adopt Peer-To-Peer Lending Using UTAUT2 Approach
Hera Laxmi Devi Septiani, Ujang Sumarwan, Lilik Noor Yuliati, Kirbrandoko
7
7
Total citations
6
Recent citations
n/a
Field Citation Ratio
n/a
Relative Citation Ratio
107
Abstract View : 1545
Download :1237
10.17358/jma.17.2.107
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