Jurnal Manajemen & Agribisnis

The Effect of Motivation, Compensation, Work Environment on Work Performance Through Job Satisfaction PT XYZ Palm Oil Company

Anang Bagus Wicaksono, Masyhuri, Any Suryantini — Mon, 31 Jul 2023 00:00:00 +0700

PT XYZ Palm Oil Company faces problems related to the performance of harvest workers. This study aimed to determine the effect of Motivation, compensation, and work environment on work performance either directly or through job satisfaction at PT XYZ. Based on initial observations of Motivation, compensation, work environment, job satisfaction, and work performance, especially in oil palm harvest workers, showing a low level of Motivation, lack of appreciation given, and lack of satisfaction with the applicable compensation system, high workload, laziness at work, lack of expertise/skills, longer environmental adaptation and dissatisfaction with the applicable compensation system, so that the level of satisfaction and performance of PT XYZ is not optimal. This research design uses a quantitative descriptive method, and the population is 510 harvest workers, and the sample in this study amounted to 105 harvest worker respondents divided by proportional sampling. The data analysis method was carried out using SEM-PLS with the SmartPLS 3.0 application. The results showed that Motivation, compensation, and work environment positively and significantly affected work performance through job satisfaction. Based on the results of the study, it can be concluded that the level of influence of compensation is the most significant influence, followed by the influence of the work environment and work Motivation, so that the increasing level of job satisfaction, the higher the level of work performance of harvest workers.

Keywords: work compensation, work motivation, palm oil, work environment, work performance

The Value Chain Governance of Robusta Coffee in Bogor Regency

Anggita Suryana, Harianto, Yusman Syaukat, Harmini — Mon, 31 Jul 2023 00:00:00 +0700

The governance structure is critical in coffee value chain development. An effective coffee value chain governance is expected to improve efficiency, reduce costs, and increase innovation while benefiting consumers and society. This research aims to analyze the governance structure of the robusta coffee value chain in Sukamakmur District, Bogor Regency, West Java. The study employed survey data from 41 actors along the robusta coffee value chains. Kind of actors are farmers, intermediaries, and downstream actors. The data was analyzed using Gereffi’s value chain mapping and governance analyses. The study revealed that the robusta coffee value chain actors consist of farmers, small-scale traders, large-scale traders, regional traders, coffee processing companies, retailers, roasteries, and cafés. Every actor along the coffee value chain has different activities that add value and differentiate the coffee products. The findings indicated that the Robusta coffee value chain governance is categorized as market governance with low information complexity, high information codifiability, and high supplier capability. To strengthen the governance, it is necessary to establish a partnership with downstream actors and carry out intervention from lead firms, to improve coordination among value chain actors and increase coffee quality.

Keywords: chain actor, coffee value chain, lead firm, market governance, robusta coffee

Exploring Farmers' Decision in Utilizing Certified Palm Oil Seeds in Riau Province

Ervin Nora Susanti, Anto Ariyanto — Mon, 31 Jul 2023 00:00:00 +0700

Riau Province is the largest center for smallholder palm oil plantations in Indonesia. The productivity of smallholder palm oil plantations is relatively lower compared to private and state plantations due to the low use of certified seeds. This study aims to describe the characteristics of smallholder oil palm businesses and analyze the decisions of smallholders in Riau Province regarding the use of certified oil palm seeds. This research utilized logistic regression analysis. The data used in this study were from the 2014 plantation business household survey conducted by BPS. The number of respondents was 1146 households. The results showed that the variable number of family members significantly negatively affected farmers' decisions to use certified oil seeds. On the other hand, the variables of age, education, capital, farmer groups, and partnership patterns positively influenced farmers' decisions to use certified oil seeds. Meanwhile, the variables of land area, type of land, assistance, and agricultural extension did not affect farmers' decisions to use certified palm oil seeds. Therefore, the decision of smallholders to use certified oil palm seeds is influenced by the number of dependents, age, education, capital, membership of farmer groups, and partnership patterns.

Keywords: certificated seed, farmer decision, logistic regression, palm oil, smallholder

The Effects of R&D Intensity and Product Orientation On Innovativeness and Competitive Advantage of The Woodcraft Industry

Frans Sudirjo — Mon, 31 Jul 2023 00:00:00 +0700

The ever-evolving business environment demands companies to adopt a customer-focused culture, continuously develop and sustain growth. Marketing is seen as a fundamental aspect of corporate culture, with market orientation as its practical application. The purpose of this study is to identify product innovation influencing marketing performance in the woodcraft industry in Central Java, Indonesia by adding competitive advantage as a mediator variable. Factors leading to product innovation, such as environmental uncertainty and R&D intensity, as well as factors leading to competitive advantage, such as product orientation and customer orientation, are identified in this study. The population in this study were 214 timber companies in Central Java Province. By using simple random sampling, the number of samples used in this study were 110 samples. The analysis in this study uses the SEM analysis method with SmartPLS 3. The results of this study indicate that environmental uncertainty and R&D intensity affect product innovation. In addition, product innovation and competitive advantage also have an influence on marketing performance. Therefore, this study supports the contingency theory which states that environmental uncertainty and research and development intensity can affect product innovation. Companies can foster a culture of innovation that enables them to foresee and respond to customer needs more effectively by focusing on research and adapting to changes in the external environment.

Keywords: competitive advantage, environmental uncertainty, marketing performance, product orientation, R&D intensity

Sustainability of Vegetable Hydroponic System in Pekanbaru City

Nadia Putri Maisarah, Anna Fariyanti, Nia Rosiana — Mon, 31 Jul 2023 00:00:00 +0700

The decrease in the harvested area and the reduction in horticultural land caused by the conversion of agricultural land into plantations have prompted farmers to practice vegetable farming using a hydroponic system. This study aims to analyze the level of sustainability in vegetable farming using a hydroponic system, considering various dimensions and farmers' strategies to enhance sustainable hydroponic vegetable farming in Pekanbaru City. The sustainability index was determined using the Rap-Farm Ordination Technique along with the Multidimensional Scaling (MDS) Method, Leverage Analysis, Monte Carlo Simulation, and Analytical Hierarchy Process (AHP) to analyze hydroponic vegetable farming strategies in Pekanbaru City. A saturated sample of 30 hydroponic vegetable farmers from Pekanbaru City was included in this research. The results indicate that vegetable farming using a hydroponic system exhibits a relatively high level of sustainability across different dimensions, including economic, ecological, social, institutional, and technological aspects, with a score of 64.80. The sustainability level for the fifth dimension is moderately good (economic, ecological, social, and technological), whereas the institutional dimension is highly sustainable. Therefore, attributes from the highest-value dimension (institutional) and the lowest-value dimension (social) are given priority. Consequently, these two attributes are combined to enhance the sustainability level. One crucial aspect is improving knowledge of vegetable cultivation using the hydroponic system through training programs to enhance farmers' skills. Additionally, implementing and monitoring hydroponic vegetable farming emerged as a top-ranking alternative strategy to enhance farming practices. This research is expected to assist hydroponic vegetable farmers in enhancing their sustainable farming practices.

Keywords: AHP, hydroponic vegetable, Rap-Farm, sustainable farming, vegetable farming

Consumer Preference and Willingness To Pay For Local Orange of Rimau Gerga Lebong

Rani Revina Putri, Rita Nurmalina, Suprehatin — Mon, 31 Jul 2023 00:00:00 +0700

The increasing demand and consumption of oranges have led many local governments to participate in developing superior local orange varieties that are acceptable to consumers, such as the local orange variety called "rimau gerga lebong" from Bengkulu Province. This study aims to analyze consumers' preferences and willingness to pay for rimau gerga lebong oranges. Primary data for the study were collected through an online survey of 200 respondents who have purchased and consumed oranges in Bengkulu, Sumatera Selatan, and Jambi regions. The survey was conducted from April to May 2022. The data were analyzed using a discrete choice experiment (DCE) and willingness to pay (WTP) analysis. Four attributes were considered in the DCE and WTP analyses: taste, water content, freshness, and price. The results indicate that consumers prefer gerga oranges due to their fresh, high water content, and sweet taste attributes. Furthermore, consumers are willing to pay a higher price, with a maximum additional price of Rp. 936.08/kg for fresh oranges, Rp. 497.59/kg for juicy oranges, and Rp. 307.89/kg for sweet oranges. Improving the quality of orange attributes according to consumer needs can lead to increased profits. The findings of this study provide valuable insights for breeders and marketers to ensure that orange quality aligns with the needs and desires of consumers. Based on these findings, several managerial implications can be formulated to enhance and maintain orange attributes.

Keywords: discrete choice experiment, orange attributes, preference, utilty product, willingness to pay

The Effect of Service Quality and Marketing Mix On Customer Satisfaction and Trust in Building Loyalty: B2B Customers of PT. Farmsco Feed Indonesia

Rhegy Pratidina Iskandar, Hartoyo, Lilik Noor Yulianti — Mon, 31 Jul 2023 00:00:00 +0700

The livestock industry is an economic sector with high potential for generating quality economic growth. This study aims to analyze the effects of service quality and marketing mix on satisfaction, trust, and customer loyalty of PT. Farmsco Feed Indonesia (PT.FFI), as well as to formulate managerial implications that companies can apply to increase customer loyalty. The research design used in this study is quantitative, utilizing a survey approach. The sample consists of B2B (Business to Business) customers of PT. FFI who have been using poultry feed for the past two years. A total of 157 individuals were selected through voluntary sampling. Data were collected through an online survey using a Google Form questionnaire. The independent variables in the study are service quality and marketing mix, while the dependent variables are trust, satisfaction, and loyalty. Data processing and analysis techniques involved descriptive analysis and Structural Equation Modelling. The results indicate that: 1) service quality variables do not have a significant effect on satisfaction and loyalty, 2) the marketing mix has a significant effect on satisfaction and trust, 3) trust has a significant effect on customer loyalty, and 4) managerial implications for increasing customer loyalty include enhancing customer trust to foster long-term relationships.

Keywords: customer loyalty, marketing mix, satisfaction customer, service quality, B2B customers

Application of Input Management and Integrated Pest Management on Paddy Production: Case Study in Kampar Subdistrict, Kampar District, Riau Province

Amalia, Yusman Syaukat, Dedi Budiman Hakim, Dadang — Mon, 31 Jul 2023 00:00:00 +0700

The attack levels of plant pest organisms (PPO) highly influence the productivity of paddy rice farming. With the increasing human awareness of the dangers of using pesticides, especially for the environment and human health, PPO control prioritizes preventive control by applying the principles of integrative pest management (IPM), which prioritizes the application of healthy crop cultivation, routine observation, utilization of natural enemies and farmers as IPM experts. The use of inputs by farmers in production activities can affect the resulting production. This study aimed to estimate the effect of input management, IPM, and non-IPM on paddy rice production. The analysis used in this study was the Cobb-Douglas production function with the multiple linear regression method. Partially, each variable of land area, seeds, inorganic fertilizers, and dummy variables of IPM or non-IPM farmers significantly affected paddy rice production in Kampar Subdistrict. Variables of organic fertilizers, natural pesticides interacted with frequency, chemical pesticides interacted with frequency, and labor partially had no significant effect on lowland paddy rice production in Kampar Subdistrict. It is necessary to re-enact counseling on IPM in Kampar Subdistrict, Kampar District, to apply IPM principles that prioritize preventive PPO control to avoid the dangers of using pesticides for the environment and human welfare.

Keywords: Cobb-Douglas, plant pest organisms, integrative pest management, non-IPM, rice paddy production

Consumer Preferences and Sugar Marketing Strategy By Stated-Owned Enterprise Plantations in North Sumatra

Fadhila Cynthia Sari, Nimmi Zulbainarni, Harianto — Mon, 31 Jul 2023 00:00:00 +0700

Sugar is a commodity that recreates a valuable role in the daily consumption of Indonesian. This study aims to determine the attributes and combinations that influence consumer preferences in buying branded white crystal sugar and the marketing strategies that can be applied in marketing Walini sugar at PT. Perkebunan Nusantara II. Analysis of consumer preferences in this study using the conjoint analysis method. Meanwhile, the marketing strategy analysis uses the A'WOT method. Based on the conjoint analysis results, it was concluded that the most important attribute in evaluating consumers' interest in branded white crystal sugar is color. Subsequently, the best combinations of attributes that consumers favored were obtained, namely white color, selling points in minimarkets, sales promotions in the form of discounts/coupons/gifts, vibrant and attractive packaging, slight sugar texture, and sugarcane's aroma. Furthermore, based on the results of the A'WOT analysis, seven alternative marketing strategies were obtained. The priority strategy with the highest weighted value is expanding the cooperation network with potential distributor agents.

Keywords: A’WOT, conjoint analysis, consumer preference, marketing strategy, white crystal sugar

The Factors Influencing Tea Consumers’ Attitude in Banyumas Regency

Muthia Auralia, Jangkung Handoyo Mulyo, Any Suryantini — Mon, 31 Jul 2023 00:00:00 +0700

Tea producers need to understand consumer perceptions of product attributes and consumer attitudes to face tough competition The large selection of products marks the lifestyle of the people in Banyumas Regency consuming tea every day. The research objective was to analyze the effect of scent, taste, brew color, brand, and price on consumer attitudes. The research locations were selected using purposive method, namely Sokaraja District and South Purwokerto Regency because they have the largest population and housing development in Banyumas Regency. The data collection through interviews with 175 tea consumer respondents was selected by convenience sampling, namely consumers who consumed black tea in packs of original tea bags and/or jasmine tea and made purchasing decisions within the household. The analytical method uses structural equation modelling to analyze the factors that influence consumer attitudes. Mostly, tea consumers are women with an average age of 43 years, are married with an undergraduate level of education, and have a household income above IDR 1,970,000. The results showed that floral scent, astringent taste, reddish brown brew color, brand popularity, and affordability price could explain consumer-perceived product attributes, and consumers' evaluation of various product choices could explain consumer attitudes. Consumer perception of taste and brand positively influences consumers. Tea producers should pay attention to consumers' perceived astringent taste of brewed tea and brand popularity because the consumer considers tea's two indicators important attributes.

Keywords: consumer perceptions, tea scent, tea taste, tea brew colour, consumer attitudes

Do Entrepreneurial Marketing and Internet Marketing Impact On Business Performance? (Case Study Ornamental Plant Agribusiness in Banyumas)

Wahid Nur Fajri, Any Suryantini, Masyhuri — Mon, 31 Jul 2023 00:00:00 +0700

The marketing system continues to develop along with the development of digital technology. Moreover, since 2020, the Covid-19 pandemic has occurred, which requires consumers to buy goods without meeting directly with the seller using digital-based commercial media. In Banyumas, purchasing agricultural products such as ornamental plants also use digital media. This study aims to determine the characteristics of ornamental plant business actors in Banyumas, analyze the achievements of entrepreneurial marketing, internet marketing, and business performance of ornamental plant businesses in Banyumas, analyze the direct and indirect effects of entrepreneurial and internet marketing on business performance of ornamental plant businesses in Banyumas. The data used are primary data using a questionnaire, and as many as 150 respondents were determined by quota sampling. The analysis results obtained that most of the ornamental plant business actors in Banyumas are men, aged 39-48 years, have an elementary school education, use rental land, and are spread across Baturraden, Sumbang, Kedungbanteng, Karanglewas Districts. The achievements on the latent variables of entrepreneurial marketing, internet marketing, and business performance are quite high, namely in the 60-80% range. Based on SEM analysis with the PLS approach (SEM-PLS), it is known that the latent variables of entrepreneurial marketing and internet marketing positively affect business performance. However, training is needed to improve internet marketing skills for ornamental plant business actors in Banyumas.

Keywords: entrepreneurial, internet, business performance, ornamental plant, SEM PLS

Comparative Analysis of Marketing Channels of Cayenne Pepper Through Auction Market and Other Channels in Turi District, Sleman Regency

Yusuf Iqbal Mahendra, Amzul Rifin, Nia Rosiana — Mon, 31 Jul 2023 00:00:00 +0700

Turi District is one of cayenne pepper production areas in Sleman Regency. The marketing of Cayyene Pepper is interesting to study especially after the chili auction market was established in Sleman Regency in 2018. Therefore, this study aims to compare the marketing of cayenne pepper through the auction market marketing channel with other marketing channels in Sleman Regency based on marketing margin, farmer’s share, and profit ratio to marketing cost. The data collection methods were purposive sampling method applied on farmers and snowball sampling method applied on marketing organization. The results showed that the marketing of cayenne pepper in Turi District, Sleman Regency in 2022 has five marketing channels, namely the auction market, collectors, wholesalers and traders. In addition, the marketing agencies involved have carried out the existing marketing functions, that is the exchange function, physical function and facility function. Basically, channel III through large traders has a quantitative indicator value of marketing efficiency that is better than channel I. Meanwhile, for local market destinations channel II has a better efficiency indicator value than channel IV which goes through small collectors.

Keywords: auction market, cayenne pepper, marketing channels, marketing efficiency, marketing functions

The Supply Chain Analysis of FS Jasmine Rice By PT Food Station Tjipinang Jaya Using Food Supply Chain Network (FSCN) Approach

Ferry Fardiansyah Marzuki, Rita Nurmalina, Siti Jahroh — Mon, 31 Jul 2023 00:00:00 +0700

Supply chain of FS Jasmine rice products from PT Food Station Tjipinang Jaya still facing some problems as low stock availibility, low rice quality, and high expenses but there was an increase in demand of FS Jasmine rice in 2021. Thus, the purpose of this study was to analyze the supply chain of FS Jasmine rice by using the Food Supply Chain Network (FSCN) approach comprehensively. The process of preparing Food Supply Chain Networks (FSCN) consists of supply chain structures, business processes, resources, and supply chain management. The sample in the study was 69 farmers, using the purposive sampling method by selecting farmers with the criteria of being members of the Malai Padi farmer group, CV Sandy Jaya and Tani Mulus who are partners of PT FSTJ. This research showed that the condition of the supply chain for FS Jasmine Rice in Indramayu Regency is already in good condition for each member of the supply chain because the supply chain already has clear goals, and market targets, namely domestic market and export plans, moreover development targets, namely increasing quality, product continuity, expanding market, moreover innovation and use of technology. However, optimizations are needed to strengthen the functions of farmer groups such as cultivation patterns to increase the quality, productivity per hectare, and quantity produced to meet the demand.

Keywords: farmers group, food supply chain networks, product continuity, rice, supply chain

Risk Mitigation of Tuna Supply Chain in Ternate City

Felyona de Lima, Eko Ruddy Cahyadi, Alim Setiawan — Mon, 31 Jul 2023 00:00:00 +0700

Tuna is believed to be one of the world's most popular fish with high economic value. Tuna is very sensitive to temperature changes; therefore, quality control must be carried out from the supplier to the customer stage. The quality of tuna then impacts the amount of revenue received by each supply chain. The objectives of this research are to identify the configuration of the tuna supply chain in Ternate City, analyze the risk of the tuna supply chain, and propose risk mitigation strategies for the tuna supply chain in Ternate City. The research focuses on fishermen, traders, and processors. Sampling was based on non-probability sampling, where the collection of information and knowledge from experts used a purposive sampling method to determine the experts involved in the research. The number of respondents was two fishermen, two traders, and three processing companies. Potential risks were analyzed in fuzzy (Hor-1). Furthermore, several mitigation actions were carried out, which were then analyzed using fuzzy (Hor-2). Risk agents and risk events were identified based on all activities mapped using the Supply Chain Operations Reference (SCOR) model. Most tuna is delivered to fulfill domestic needs, with 58% going to inter-island traders and large processors or exporters. The ARP value with a cumulative 80% indicates that there are seven priority risk agents in fishermen, four priority risk agents in traders, and thirteen priority risk agents in processors that need to be mitigated. Training for fishermen on good fish handling on board and fish handling training for traders and processors are priority mitigation strategies that can be carried out to maintain the quality of tuna in all members of the supply chain.

Keywords: fuzzy -HOR, risk management, SCOR, tuna supply chain

The Impacts of Supply Chain Ambidexterity and Resource Flexibility on Supply Chain Resilience in Manufacturing SMES in Bandung, Indonesia

Maun Jamaludin, Yuyun Yuniarti, Iyus Rustandi, Imas Sumiati, Alif Oktavian — Mon, 31 Jul 2023 00:00:00 +0700

The supply chain, which is an important part of business and production operations, can help manufacturing SMEs increase their competitiveness and strengthen their position in the market. The purpose of this study is to analyze the effect of extraordinary agility and resource flexibility on supply chain resilience. The research method used is a quantitative approach with the analysis technique Partial Least Square-Structural Equation Modeling (PLS-SEM). The number of samples used in this study was 194 respondents, chosen through a simple random sampling technique. The results show that resource flexibility has a positive effect on supply chain agility and streamlining. Supply chain agility also has a positive and significant impact on supply chain resilience, while lean supply chain cannot mediate this relationship. Finally, an agile supply chain also mediates the relationship between resource flexibility and supply chain resilience. The results of this study can be used as a reference for manufacturing SMEs in developing effective supply chain management strategies to increase their supply chain resilience.

Keywords: agile supply chain, lean supply chain, resource flexibility, supply chain ambidexterity, supply chain resilience