MODAL DAN STRATEGI NAFKAH PEDAGANG PASAR SAWO KOTA JAKARTA TIMUR
Abstract
Traditional market traders, especially in Pasar Sawo, face numerous challenges, including limited trading space. These challenges are compounded by variations in livelihood capital among traders, restricting their ability to grow. This study aims to analyze the livelihood capital ownership and diversity of livelihood strategies among Pasar Sawo traders in Cipinang Cempedak Village, as well as to examine the relationship between livelihood capital ownership and strategy diversity. This research employs a quantitative method with questionnaires and qualitative data gathered through in-depth interviews. Respondents were selected purposively. The findings indicate that the majority of traders in Pasar Sawo have a low level of livelihood capital ownership, while the diversity of livelihood strategies employed by traders is relatively varied, including intensification and diversification strategies to boost income. A significant relationship exists between livelihood capital ownership and the diversity of livelihood strategies adopted by Pasar Sawo traders.
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