STRATEGI PEMASARAN PRODUK OLAHAN JAHE MERAH (STUDI KASUS PADA PT PERFORMA QUALITA MANDIRI)
Abstract
Jahe merupakan tanaman obat yang paling banyak dibudidayakan di Indonesia. Indonesia sendiri memiliki tiga jenis jahe yang biasa diperdagangkan, yaitu jahe gajah, jahe emprit, dan jahe merah. Dari ketiga jenis jahe tersebut, jahe merah memiliki komponen kimia yang lebih unggul, terutama kandungan minyak atsiri yang lebih tinggi. PT Performa Qualita Mandiri (PT PAQAR) sebagai perusahaan yang bergerak dalam bidang agroforestri berinisiatif untuk mengembangkan jahe merah menjadi produk minuman kemasan dengan label JaeQ. Hal ini didasari keinginan untuk memanfaatkan jahe merah yang mengandung banyak khasiat bagi tubuh dan bertujuan untuk meningkatkan nilai jahe merah. Penelitian ini dilakukan untuk menganalisis kegiatan pemasaran produk olahan jahe merah pada PT PAQAR dan juga memberikan alternatif strategi bagi perusahaan untuk meningkatkan performa perusahaan. Hasil penelitian menunjukkan bahwa perusahaan dapat memanfaatkan khasiat dan bahan alami yang terdapat pada produk tersebut sebagai materi pemasaran untuk menarik minat konsumen. Strategi selanjutnya yang dapat diterapkan yaitu memperluas jangkauan pemasaran dengan menambah outlet rekanan dan juga memperbaiki kemasan produk untuk meningkatkan minat konsumen terhadap produk olaha jahe merah JaeQ.Kata kunci:jahe merah, agroforestri, strategi pemasaran, minuman kemasan, JaeQ
Metrics
Downloads
PUBLICATION ETHICS
Jurnal Risalah Kebijakan Pembangunan Pertanian dan Lingkungan (JRKPL) is a peer-reviewed journal publishing original research to develop a coherent and respected network of landscape architecture knowledge. JRKPL committed to upholding the highest standards of publication ethics that clarifies ethical behavior of all parties involved in publishing a scientific article in JRKPL.
As publisher of JRKPL, PSP3-LPPM IPB and PERHEPI takes its duties of guardianship all stages of publishing process and we recognize our ethical and other responsibilities.
Duties of Authors
An author should not publish manuscripts describing essentially the same research in more than one journal or primary publication. Submitting the same manuscript to more than one journal is unacceptable and constitutes unethical publishing behavior. In general, an author should not submit for consideration in another journal a previously published paper.
Authorship should be limited to those who have made a significant contribution to the manuscript and should be listed as co-authors. Where there are others who have participated in certain substantive aspects of the research project, they should be acknowledged as contributors. The corresponding author should ensure that all co-authors have seen and approved the final version of the paper and have agreed to its submission for publication.
The authors should ensure that they have written entirely original works, and if the authors have used the work and/or words of others, that this has been appropriately cited or quoted. Plagiarism are include passing off another paper as the author own paper, copying or paraphrasing substantial parts of another paper (without attribution) and claiming results from research conducted by others. Plagiarism constitutes unethical publishing behavior and is unacceptable. Plagiarism detected works will be banned for further publication procedure.
The authors acknowledge that they have disclosed all and any actual or potential conflicts of interest with their work or partial benefits associated with it. All sources of financial support for the project should be disclosed. Potential conflicts of interest should be disclosed at the earliest stage possible.
Duties of the Editorial Board
Review Process
JRKPL is committed to objective and fair double-blind peer-review to prevent any actual or potential conflict of interests between the editorial and review personnel and the reviewed material. JRKPL chooses reviewers based on their expertise (whose most closely matches the topic of the paper). At least 2 reviewers are invited to evaluate a manuscript. In cases of controversy or disagreement regarding the merits of the work, an additional review will be solicited. The JRKPL editor mediates all interaction between authors and reviewers, and the review results owned by JRKPL.
Publication Decisions
The editor of a peer-reviewed JRKPL is responsible for deciding which of the articles submitted to the journal should be published. The validation of the work in question and its importance to researchers and readers must always drive such decisions. The final decision on article acceptance based on reviewer's opinions, suggestions, and comments. The editor may confer with other editors or reviewers in making this decision.
Fair Play
JRKPL evaluates manuscripts only based on the intellectual content. No race, gender, sexual orientation, religious belief, ethnic origin, citizenship, or political philosophies of the authors are considered in the evaluation process.
Confidentiality
JRKPL assure the confidentially of the manuscripts, actors, and other related information on the publishing process. Only corresponding author, reviewers, potential reviewers, other editorial advisers, and the publisher are allows for the information.
Disclosure
Unpublished materials disclosed in a submitted manuscript must not be used in an editor's own research without the express written consent of the author. Privileged information or ideas obtained through peer review must be kept confidential and not used for personal advantage.
Duties of reviewers
(1) Objectivity: Reviewer should provide written and unbiased feedback to the authors, personal criticism of the author is inappropriate. Reviewer comments should be clearly with supporting arguments indicating whether the writing is concise and relevant
(2) Expertise: Reviewer who feels unqualified to review the research reported in a manuscript or knows that its prompt review will be impossible should notify the editor and excuse himself from the review process.
(3) Acknowledgement of sources: Reviewer suggest relevant published work that has not been cited by the authors to improve the quality of the manuscript,
(4) Confidentiality: Reviewer should maintain the confidentiality of the review process. Privileged information or ideas obtained through peer review must be kept confidential and not used for personal advantage.
(5) Disclosure and conflict of interest: Unpublished materials disclosed in a submitted manuscript must not be used in a reviewer own research without the express written consent of the author. Reviewers should not consider manuscripts in which they have conflicts of interest resulting from competitive, collaborative, or other relationships or connections with any of the authors, companies, or institutions connected to the papers.
