The Effect of Certification and Product Knowledge on Instant Food Purchasing Decisions through Halal Awareness: The Moderating Role of Religiosity
Article Sidebar
-
halal awareness, halal certification, halal product knowledge, instant food, purchase decision, religiosity
Abstract
Background: Digital transformation and the implementation of advanced technologies play a crucial role in the advancement of the halal industry. As a strategic step in building a halal product ecosystem, developing halal food products, encompassing the entire supply chain from upstream to downstream, is essential. However, there are many halal products, particularly food products, whose halal status is not guaranteed and lack halal certification. BPJPH (Halal Product Assurance Organizing Agency) reported that around 1,544 products had not received halal certification, including 192 ready-to-eat instant foods registered as halal.
Purpose: In light of these issues, this research examines how halal certification and knowledge of halal products affect instant food purchase decisions through halal awareness moderated by religiosity.
Methods: This study employed a cross-sectional design with a non-probability sampling approach, specifically the convenience sampling technique. Data was obtained using questionnaires distributed to 150 respondents who have consumed instant food. Using WarpPLS 8.0, the data was analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS).
Findings: The research findings indicate that halal certification and knowledge of halal products significantly impact halal awareness and instant food purchase decisions. Halal awareness also mediates the effect of halal certification and knowledge of halal products on purchase decisions. Furthermore, religiosity strengthens the relationship between halal awareness and individuals’ decision to purchase instant food in Malang. This study provides valuable insights into instant food purchase decisions, particularly for halal instant food.
Conclusion: Based on these results, it is recommended that producers develop marketing strategies that emphasize halal certification or logos and provide clear information regarding the benefits of halal products.
Research implication: Companies should collaborate with authorized institutions and religious figures to increase societal halal awareness. Meanwhile, LPPOM MUI should simplify the halal certification process, launch campaigns to raise awareness about the importance of halal products, and provide the general public comprehensive education about halal concepts.
References
Adiba, E. M., & Wulandari, D. A. (2018). Pengaruh Halal Knowledge, Islamic Religiosity, dan Attitude terhadap Behavior Konsumen Muslim Generasi Y Pengguna Kosmetik Halal di Surabaya. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 1(3), 357–369. https://doi.org/10.31842/jurnal-inobis.v1i3.42
Adinugraha, H. H., Isthika, W., & Sartika, M. (2017). Persepsi Label Halal Bagi Remaja Sebagai Indikator Dalam Keputusan Pembelian Produk: As a Qualitative Research. Perisai : Islamic Banking and Finance Journal, 1(3), 180–195. https://doi.org/10.21070/perisai.v1i3.1365
Afendi, A. (2020). The effect of halal certification, halal awareness and product knowledge on purchase decisions for halal fashion products. Journal of Digital Marketing and Halal Industry, 2(2), 145–154. https://doi.org/10.21580/jdmhi.2020.2.2.6160
Ahmad, A. N., Rahman, A. A., & Rahman, S. A. (2015). Assessing Knowledge and Religiosity on Consumer Behavior towards Halal Food and Cosmetic Products. International Journal of Social Science and Humanity, 5(1), 10–14. https://doi.org/10.7763/ijssh.2015.v5.413
Ahmed, W., Najmi, A., Faizan, H. M., & Ahmed, S. (2019). Consumer behaviour towards willingness to pay for Halal products: An assessment of demand for Halal certification in a Muslim country. British Food Journal, 121(2), 492–504. https://doi.org/10.1108/BFJ-02-2018-0085
Albar, K. (2023). The Influence of Lifestyle, Income, and Religiosity on Purchasing Decisions at the Ama Griya Hijab Sidayu Store. 03(02), 102–126. https://doi.org/https://doi.org/10.36781/iqtisadie.v3i2.480
Amalia, R., & Rozza, S. (2022). Analisis pengaruh halal awareness, religiusitas, Gaya hidup, dan viral marketing terhadap keputusan pembelian produk skincare dan kosmetik halal (Studi pada generasi Z di DKI Jakarta). Account, 9(2), 1680–1690. https://doi.org/10.32722/account.v9i2.4688
Ambali, A. R., & Bakar, A. N. (2014). People’s awareness on halal foods and products: potential issues for policy-makers. Procedia - Social and Behavioral Sciences, 121(September 2012), 3–25. https://doi.org/10.1016/j.sbspro.2014.01.1104
Apriana, K., & Afrida, Y. (2024). Pengaruh kesadaran halal dan sikap terhadap niat membeli kuliner halal dimoderasi oleh religusitas. Jurnal Ekonomi Dan Bisnis Islam KEBI, 9(1), 89–107. https://doi.org/http://dx.doi.org/10.15548/jebi.v9i1.1252
Aprilia, F., & Saraswati, T. G. (2021). Analisis kesadaran halal sebagai variabel intervening pada pengaruh sertifikasi halal terhadap minat beli kosmetik halal wardah di Kabupaten Pemalang. Jurnal Ilmiah MEA (Manajemen, Ekonomi, Dan Akuntansi, 5(1), 1125. https://doi.org/https://doi.org/10.31955/mea.v5i1.980
Aslan, H. (2023). The influence of halal awareness, halal certificate, subjective norms, perceived behavioral control, attitude and trust on purchase intention of culinary products among Muslim costumers in Turkey. International Journal of Gastronomy and Food Science, 32(March), 100726. https://doi.org/10.1016/j.ijgfs.2023.100726
Aulianda, R., Ilyas, F., & Dianah, A. (2021). Analisis Pengaruh Religiositas dan Pengetahuan Terhadap Keputusan Membeli Produk Halal (Studi Pada Masyarakat Desa Meunasah Baro Aceh Besar). Ekobis Syariah, 3(2), 1. https://doi.org/10.22373/ekobis.v3i2.10040
Azam, A. (2016). An empirical study on non-Muslim’s packaged halal food manufacturers: Saudi Arabian consumers’ purchase intention. Journal of Islamic Marketing, 7(4), 441–460. https://doi.org/10.1108/JIMA-12-2014-0084
Bashir, A. M. (2019). Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention. British Food Journal, 121(9), 1998–2015. https://doi.org/10.1108/BFJ-01-2019-0011
Central Bureau of Statistics. (2023). Kota Malang dalam angka 2023. Badan Pusat Statistik, 1–905. https://malangkota.bps.go.id/publication/2023/02/28/b600ebe2a1d407de59d12a90/kota-malang-dalam-angka-2023.html
Central Bureau of Statistics. (2024). STATISTIK INDONESIA (STATISTICAL YEARBOOK OF INDONESIA) (B. Muslim (ed.)). Badan Pusat Statistik/BPS-Statistics Indonesia.
Chiou, J. S., Hsiao, C. C., & Chiu, T. Y. (2018). The credibility and attribution of online reviews: Differences between high and low product knowledge consumers. Online Information Review, 42(5), 630–646. https://doi.org/10.1108/OIR-06-2017-0197
Chusniati, A., Lu’lu Ul Baeti Rohmatul Hikmah, Annisa Nadhifah Salsabila, Nurrotul Fi’liya, Elsa Dwi Pramita, Siti Nurlaeli, & Rindha Widyaningsih. (2023). Pendampingan Sertifikasi Halal Kepada Pelaku UMKM Gropak di Desa Karangdadap. Solidaritas: Jurnal Pengabdian, 3(2), 205–214. https://doi.org/10.24090/sjp.v3i2.9551
Djan, I., & Adawiyyah, S. R. (2020). The effect of convenience and trust to purchase decision and its impact to customer satisfaction. International Journal of Business and Economics Research, 9(4), 269. https://doi.org/10.11648/j.ijber.20200904.23
Elwardah, K., Yusniar, Permatasari, S., Harto, B., & Solapari, N. (2024). Pengaruh sertifikasi halal , pemasaran produk halal, dan kepuasan. 03(05), 658–669. https://doi.org/https://doi.org/10.58812/jmws.v3i05.1195
Fadila, C. T., Farlian, T., & Ramly, A. (2020). The influence of halal label, product quality, and price on purchasing decisions. Journal of Finance and Islamic Banking, 3(1), 95–133. https://doi.org/10.22515/jfib.v3i1.2627
Fathoni, M. A., Faizi, & Sari, R. (2023). Determinasi pembelian makanan halal melalui platform digital: Kesadaran halal sebagai variabel mediasi. Jurnal Ilmiah Ekonomi Islam, 9(01), 46. https://doi.org/http://dx.doi.org/10.29040/jiei.v9i1.7100
Febrilyantri, C. (2022). The influence of halal knowledge and labeling on food product purchase decisions. Invest Journal of Sharia & Economic Law, 2(2), 106–125. https://doi.org/10.21154/invest.v2i2.3946
Firdaus, S., Ramdan, A. M., & Jhoansyah, D. (2022). Analisis religiusitas dan kesadaran halal terhadap keputusan pembelian Korean Food di Kota Sukabumi. Management Studies and Entrepreneurship Journal (MSEJ), 3(3), 1579–1583. https://doi.org/https://doi.org/10.37385/msej.v3i3.618
Garg, P., & Joshi, R. (2018). Purchase intention of “Halal” brands in India: the mediating effect of attitude. Journal of Islamic Marketing, 9(3), 683–694. https://doi.org/10.1108/JIMA-11-2017-0125
Genoveva, G., & Utami, N. N. (2020). The influence of brand image, halal label, and halal awareness on customers purchasing decision of halal cosmetic. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 4(2), 355. https://doi.org/10.24912/jmieb.v4i2.8381
Hair, Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (3rd Editio). Springer.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Startedt, M. (2022). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd edition) (3rd editio). Thousand Oaks.
Hajijah, R. N., & Retnaningsih, R. (2024). The influence of knowledge and risk perception on food label reading behavior among adolescents in rural and urban areas of Bogor. Journal of Consumer Sciences, 9(1), 82–101. https://doi.org/10.29244/jcs.9.1.82-101
Harahap, Y. T., Aziz, A., & Cahyani, D. (2020). Perilaku keuangan pada pelaku UMKM Kelurahan Cinere Depok. Jurnal Ilmiah Manajemen Kesatuan, 8(3), 225–238. https://doi.org/10.37641/jimkes.v8i3.356
Hasan, H., Sulong, R. S., & Tanakinjal, G. H. (2020). Halal certification among the SMEs in Kinabalu, Sabah. Journal of Consumer Sciences, 5(1), 16–28. https://doi.org/10.29244/jcs.5.1.16-28
Hendradewi, S., Mustika, A., Darsiah, A., Tinggi, S., & Trisakti, P. (2021). Pengaruh kesadaran halal dan label halal terhadap minat beli mie instan Korea pada remaja sekolah di Jakarta. Jurnal Ilmiah Pariwisata, 26(2), 204–212. http://jurnalpariwisata.stptrisakti.ac.id/index.php/JIP/indexDOI:https://doi.org/10.30647/jip.v26i2
Imamuddin, M., Syahrul, S., & Dantes, R. (2020). Pengaruh Label Halal Dimoderasi Religiusitas Terhadap Keputusan Pembelian Produk Kemasan Oleh Mahasiswa PTKIN Se-Sumatera Barat. KABILAH : Journal of Social Community, 5(1), 14–25. https://doi.org/10.35127/kbl.v5i1.3884
Insanii, H. M. (2019). Analisis konsumsi pangan remaja dalam sudut pandang sosiologi. Jurnal Pendidikan Sosiologi, 9(1), 739–753. http://ejournal.upi.edu/index.php/sosietas/
Iqbal, M., & Kusumawardhani, M. D. (2023). Pengaruh kesadaran halal , religiusitas , dan pengetahuan produk halal. 07, 23–32. https://doi.org/https://doi.org/10.20885/ajie.vol7.iss1.art4
Iriani, S. S. (2019). The effect of religiosity on the purchasing decisions of halal labeled food products. East African Scholars Journal of Economics, 2(10), 621–628. https://doi.org/10.36349/easjebm.2019.v02i10.005
Ismaya, A. D., Susilawati, W., & Suganda, F. R. (2022). Kesadaran Halal Dan Sertifikasi Halal Dalam Menentukan Minat Beli Produk Mie Instan Di Kalangan Konsumen Muslim Di Kabupaten Garut. Journal Of Entrepreneurship and Strategic Management, 1(01), 12–22. https://doi.org/10.52434/jesm.v1i01.95
Jaiyeoba, H. B., Abdullah, M. A., & Dzuljastri, A. R. (2020). Halal certification mark, brand quality, and awareness: Do they influence buying decisions of Nigerian consumers? Journal of Islamic Marketing, 11(6), 1657–1670. https://doi.org/10.1108/JIMA-07-2019-0155
Jannah, S. M., & Al-Banna, H. (2021). Halal awareness and halal traceability: Muslim consumers’ and entrepreneurs’ perspectives. Journal of Islamic Monetary Economics and Finance, 7(2), 285–316. https://doi.org/10.21098/jimf.v7i2.1328
Jia, X., & Chaozhi, Z. (2021). Turning impediment into attraction: A supplier perspective on Halal food in non-Islamic destinations. Journal of Destination Marketing and Management, 19(135), 100517. https://doi.org/10.1016/j.jdmm.2020.100517
Jubril, B., & Samson, O. S. (2022). Validating the Relevance of Religion and Culture in Migrant Entrepreneur Intention. British Journal of Management and Marketing Studies, 5(3), 89–97. https://doi.org/10.52589/bjmms-70uccgeo
Karisma, H. L., & Amalia, F. S. (2024). Analisis Pengambilan Keputusan Pembelian Produk Bersertipikat Halal Masyarakat Jawa Timur. Jurnal Media Akademik (JMA), 2(5). https://jurnal.mediaakademik.com/index.php/jma/article/view/321%0Ahttps://jurnal.mediaakademik.com/index.php/jma/article/download/321/313
Khairunnisa, S., Muhlisin, S., & Yono, Y. (2022). Pengaruh pengetahuan produk, religiusitas dan kualitas produk terhadap keputusan pembelian roduk makanan olahan halal di Kota Bogor. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 4(2), 473–491. https://doi.org/10.47467/elmal.v4i2.1669
Khan, A., Arafat, M. Y., & Azam, M. K. (2022). Role of halal literacy and religiosity in buying intention of halal branded food products in India. Journal of Islamic Marketing, 13(2), 287–308. https://doi.org/10.1108/JIMA-08-2019-0175
Kotler, P., & Armstrong, G. (2018). Principles of Marketing (Edition, 1). Pearson.
Kristin, O. V, Harmen, H., Indriani, R., & ... (2024). Analisis Dampak Sertifikasi Labelisasi Halal Terhadap Perkembangan Umkm Di Bangkalan. Jurnal Masharif Al …, 9(204), 1516–1528. https://journal.um-surabaya.ac.id/Mas/article/view/22814%0Ahttps://journal.um-surabaya.ac.id/Mas/article/download/22814/7914
Kurniawati, D. A., & Savitri, H. (2020). Awareness level analysis of Indonesian consumers toward halal products. Journal of Islamic Marketing, 11(2), 531–546. https://doi.org/10.1108/JIMA-10-2017-0104
Kusuma, R. P., & Kurniawati, R. (2022). Pengaruh Halal Knowledge, Religiusitas, Sikap Konsumen Generasi Z Terhadap Perilaku Konsumen Produk Kosmetik Halal Dalam Negeri Studi Kuantitatif Di Lingkungan Kota Tangerang. Ekonomi Bisnis, 28(01), 91–99. https://doi.org/10.33592/jeb.v28i01.2537
Lawley, M., Craig, J. F., Dean, D., & Birch, D. (2019). The role of seafood sustainability knowledge in seafood purchase decisions. British Food Journal, 121(10), 2337–2350. https://doi.org/10.1108/BFJ-08-2018-0513
Lichtenstern, M. E., Anwar, S., & Siddiqi, H. (2024). Unraveling the Fallacy of Expertise: Exploring the Influence of Product-Related Experience on Consumer Perception of Product Knowledge. Sustainability (Switzerland) , 16(5). https://doi.org/10.3390/su16052072
Mahendri, W., Darsono, J. T., & Firdiansjah, A. (2020). The influence of religiusity and halal label through halal awareness purchase decisions. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 3(3), 1739–1746. https://doi.org/10.33258/birci.v3i3.1105
Maryam, U., Somayasa, W., Ruslan, R., La Gubu, L. G., & Jufra, J. (2022). Estimasi parameter dan uji goodness of fit untuk data biner berpasangan. Jurnal Matematika Komputasi Dan Statistika, 2(1), 1–12. https://doi.org/10.33772/jmks.v2i1.7
Millatina, A. N., & Sayyaf, R. T. F. (2019). Makanan Halal Pada Street Food: Halal Awareness, Halal Knowledge, Label Halal Terhadap Keputusan Pembelian (Studi Kasus Di Kota Malang). Jurnal Ilmiah Ekonomi Islam, 9(2), 2610–2619. http://dx.doi.org/10.29040/jiei.v9i2.8462
Mostafa, M. M. (2020). A knowledge domain visualization review of thirty years of halal food research: Themes, trends and knowledge structure. Trends in Food Science and Technology, 99(December 2019), 660–677. https://doi.org/10.1016/j.tifs.2020.03.022
Muslichah, M., Abdullah, R., & Abdul Razak, L. (2020). The effect of halal foods awareness on purchase decision with religiosity as a moderating variable: A study among university students in Brunei Darussalam. Journal of Islamic Marketing, 11(5), 1091–1104. https://doi.org/10.1108/JIMA-09-2017-0102
Musthofa, A., & Buhanudin, B. (2021). Konsumen Muslim: Pengetahuan Produk Halal dalam Keputusan Pembelian Makanan. El-Jizya : Jurnal Ekonomi Islam, 9(1), 81–97. https://doi.org/10.24090/ej.v9i1.4693
Mutmainah, L. (2018). The role of religiosity, halal awareness, halal certification, and food ingredients on purchase intention of halal food. Ihtifaz: Journal of Islamic Economics, Finance, and Banking, 1(1), 33. https://doi.org/10.12928/ijiefb.v1i1.284
Norvadewi, Dina, C., Komariah, K., & Zaroni, A. N. (2021). The effect of prices, halal certification, and halal awareness on buying interest among muslims in Samarinda. Annual International Conference on Islamic Economics and Business (AICIEB), 1, 116–126. https://doi.org/10.18326/aicieb.v1i0.13
Nurhayati, T., & Hendar, H. (2020). Personal intrinsic religiosity and product knowledge on halal product purchase intention: Role of halal product awareness. Journal of Islamic Marketing, 11(3), 603–620. https://doi.org/10.1108/JIMA-11-2018-0220
Nusran, M., Gunawan, Razak, M., Numba, S., & Wekke, I. S. (2018). Halal awareness on the socialization of halal certification. IOP Conference Series: Earth and Environmental Science, 175(1). https://doi.org/10.1088/1755-1315/175/1/012217
Oemar, H., Prasetyaningsih, E., Bakar, S. Z. A., Djamaludin, D., & Septiani, A. (2023). Awareness and intention to register halal certification of micro and small-scale food enterprises. F1000Research, 11, 14–36. https://doi.org/10.12688/f1000research.75968.3
Öztürk, A. (2022). The effect of halal product knowledge, halal awareness, perceived psychological risk and Halal product attitude on purchasing intention. Business and Economics Research Journal, 13(1), 127–141. https://doi.org/10.20409/berj.2022.365
Pradana, M., Rubiyanti, N., & Marimon, F. (2024). Measuring Indonesian young consumers’ halal purchase intention of foreign-branded food products. Humanities and Social Sciences Communications, 11(1), 1–8. https://doi.org/10.1057/s41599-023-02559-0
Pramintasari, T. R., & Fatmawati, I. (2020). Pengaruh keyakinan religius, peran sertifikasi Halal, paparan Informasi, dan alasan kesehatan terhadap kesadaran masyarakat pada produk makanan halal. Jurnal Manajemen Bisnis, 8(1), 1–33. https://journal.umy.ac.id/index.php/mb/article/view/3922/3384
Prasetyo, P. Y., & Darwanto. (2023). Pengaruh Kesadaran Halal Terhadap Keputusan Pembelian Konsumen Muslim dengan Religiusitas sebagai Variabel Moderasi. DJIEB : Diponegoro Journal of Islamic Economics and Business, 3(1), 46–56. https://ejournal2.undip.ac.id/index.php/djieb/article/view/19330
Prassida, G. F., & Giovano, V. R. (2023). Analisis kepuasan dan niat pelanggan menggunakan kembali aplikasi mobile shopee pada Gen-Z. Jurnal Sistem Informasi Bisnis, 4(2), 141–149. https://doi.org/https://doi.org/10.55122/junsibi.v4i2.959
Pratama, A. A. N., Hamidi, M. L., & Cahyono, E. (2023). The effect of halal brand awareness on purchase intention in indonesia: the mediating role of attitude. Cogent Business and Management, 10(1), 1–19. https://doi.org/10.1080/23311975.2023.2168510
Purnomo, I. A., Pratikto, H., & Suharsono, N. (2024a). The Influence of Halal Certification and Halal Awareness on Purchasing Decisions. East Asian Journal of Multidisciplinary Research, 3(4), 1567–1578. https://doi.org/10.55927/eajmr.v3i4.8861
Purnomo, I. A., Pratikto, H., & Suharsono, N. (2024b). The influence of halal certification and halal awareness on purchasing decisions. East Asian Journal of Multidisciplinary Research, 3(4), 1567–1578. https://doi.org/10.55927/eajmr.v3i4.8861
Putriana, P. (2022). Peran religiusitas dalam memediasi pengaruh kesadaran halal terhadap keputusan pembelian produk kosmetik. Jurnal Asy-Syukriyyah, 23(2), 217–233. https://doi.org/10.36769/asy.v23i2.255
Rachmawati, E., Suliyanto, & Suroso, A. (2022). A moderating role of halal brand awareness to purchase decision making. Journal of Islamic Marketing, 13(2), 542–563. https://doi.org/10.1108/JIMA-05-2020-0145
Rafiki, A., Hidayat, S. E., & Nasution, M. D. T. P. (2023). An extensive effect of religiosity on the purchasing decisions of halal products. PSU Research Review. https://doi.org/10.1108/PRR-07-2022-0093
Rahmah, K., & Satyaninggrat, L. M. W. (2023). The effect of consumer characteristics and lifestyle toward purchase decision. Journal of Consumer Sciences, 8(3), 395–413. https://doi.org/10.29244/jcs.8.3.395-413
Rahman, R. A., Zahari, M. S. M., Hanafiah, M. H., & Mamat, M. N. (2021). Effect of halal food knowledge and trust on muslim consumer purchase behavior of syubhah semi-processed food products. Journal of Food Products Marketing, 27(6), 319–330. https://doi.org/10.1080/10454446.2021.1994079
Ramadhan, Z., & Faizi. (2023). Determinants of purchase decision on halal product: the mediating effect of halal certification. Jurnal Ilmu Ekonomi Dan Bisnis Islam, 5(2), 187–214. https://doi.org/10.24239/jiebi.v5i2.180.187-214
Roberts-Lombard, M., Mvane, A., Makhathini, B., Muller, D., Lo, I., & Jaiyeoba, O. (2022). The attitude and behavioural intentions of muslim fast Ffod customers in a Southern African Market Environment. African Journal of Business and Economic Research, 17(1), 7–34. https://doi.org/10.31920/1750-4562/2022/v17n1a1
Saputra, A. A., & Jaharuddin. (2022). Pengaruh sertifikasi Halal, Kesadaran Halal, dan Celebrity Endorse Terhadap Keputusan Pembelian Produk Zoya (Studi Kasus Mahasiswa FEB UMJ). Al Qalam: Jurnal Ilmiah Keagamaan Dan Kemasyarakatan, 16(4), 1521–1535. https://doi.org/http://dx.doi.org/10.35931/aq.v16i4.1185
Sari, D. I., Hermadi, I., & Hasanah, N. (2023). Behavior analysis and clustering of consumers towards halal awareness. Journal of Consumer Sciences, 8(3), 277–295. https://doi.org/10.29244/jcs.8.3.277-295
Selvianti, F., Ibdalsyah, I., & Hakiem, H. (2020). Pengaruh religiusitas, label halal, dan alasan kesehatan terhadap keputusan membeli produk makanan instan korea. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 3(2), 183–197. https://doi.org/10.47467/elmal.v3i2.515
Septiani, D., & Ridlwan, A. A. (2020). The effects of halal certification and halal awareness on purchase intention of halal food products in Indonesia. Indonesian Journal of Halal Research, 2(2), 55–60. https://doi.org/10.24239/jsi.v16i1.538.111-141
Setyaningsih, E. D., & Marwansyah, S. (2019). The effect of halal certification and halal awareness through interest in decisions on buying halal food products. Syi`ar Iqtishadi : Journal of Islamic Economics, Finance and Banking, 3(1), 65. https://doi.org/10.35448/jiec.v3i1.5515
Setyawati, H. A. (2021). Pengaruh pengetahuan produk dan religiusitas terhadap keputusan pembelian dengan sikap sebagai variabel Intervening. Accounting and Management Journal, 5(1), 39–46. https://doi.org/10.33086/amj.v5i1.2047
Sianti, R. N., & Sofyan, A. (2023). Gambaran Pengetahuan Pembeli Dalam Memilih Bahan Pangan Hewani Halal di Pasar Nglano Karanganyar. Jurnal Agroindustri Halal, 9(1), 1–9. https://doi.org/10.30997/jah.v9i1.5383
Solimun, Fernandes, A. A. R., & Nurjannah. (2017a). Metode Statistika Multivariat: Permodelan Persamaan Struktural (SEM) Pendekatan WARPLS (Edisi Ke-2). UB Press.
Solimun, Fernandes, A. A. R., & Nurjannah. (2017b). Metode Statistika Multivariat Permodelan Persamaan Struktural (SEM) Pendekatan WarpPLS (Edisi Ke-2). UB Press.
Soon, J. M., & Wallace, C. (2017). Application of theory of planned behaviour in purchasing intention and consumption of Halal food. Nutrition and Food Science, 47(5), 635–647. https://doi.org/10.1108/NFS-03-2017-0059
Sugiharto, M. A. (2021). Persepsi mahasiswa Universitas Muhammadiyah Malang tentang kemacetan di Kota Malang. Populika, 7(2), 108–120. https://doi.org/10.37631/populika.v7i2.337
Sujono, R. I., Wiyandi, W., Wibowo, F. W., Yunadi, A., Kamal, A. H., Wibowo, A., & Salam, A. (2023). Purchase decision on halal products among female muslim: Evidence from Indonesia. Shirkah: Journal of Economics and Business, 8(3), 309–321. https://doi.org/10.22515/shirkah.v8i3.555
Sulaiman, R., Toulson, P., Brougham, D., Lempp, F., & Haar, J. (2022). The Role of Religiosity in Ethical Decision-Making: A Study on Islam and the Malaysian Workplace. Journal of Business Ethics, 179(1), 297–313. https://doi.org/10.1007/s10551-021-04836-x
Suleman, S., Sibghatullah, A., & Azam, M. (2021). Religiosity, halal food consumption, and physical well-being:An extension of the TPB. Cogent Business and Management, 8(1). https://doi.org/10.1080/23311975.2020.1860385
Supriyadi, E. I., & Asih, D. B. (2021). Regulasi kebijakan produk makanan halal di Indonesia. Jurnal RASI, 2(1), 18–28. https://doi.org/10.52496/rasi.v2i1.52
Ubaidi, A., & Pertiwi, S. (2018). Strategi Pemasaran Kuliner Halal di Kota Malang. Jihbiz : Jurnal Ekonomi, Keuangan Dan Perbankan Syariah, 2(1), 77–92. https://doi.org/10.33379/jihbiz.v2i1.768
Usman, H., Chairy, C., & Projo, N. W. K. (2023). Between awareness of halal food products and awareness of halal-certified food products. Journal of Islamic Marketing, 14(3), 851–870. https://doi.org/10.1108/JIMA-07-2021-0233
Usmandani, A. L., & Darwanto, D. (2021). Factors affecting purchase decision of halal processed meat for muslim consumers in Semarang. Al-Amwal : Jurnal Ekonomi Dan Perbankan Syari’ah, 13(1), 46. https://doi.org/10.24235/amwal.v13i1.7969
Wang, L., Weng Wong, P. P., & Elangkovan, N. A. (2020). The influence of religiosity on consumer’s green purchase intention towards green hotel selection in China. Journal of China Tourism Research, 16(3), 319–345. https://doi.org/10.1080/19388160.2019.1637318
Widiastuti, I. M. (2021). Pengaruh Religiusitas, Agreeableness, dan Usia Terhadap Perilaku Prososial Remaja. Business Economic, Communication, and Social Sciences (BECOSS) Journal, 3(3), 151–157. https://doi.org/10.21512/becossjournal.v3i3.7777
Wilkins, S., Butt, M. M., Shams, F., & Pérez, A. (2019). Product standardisation in the food service industry: post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food. Journal of Strategic Marketing, 27(3), 210–226. https://doi.org/10.1080/0965254X.2017.1384749
World Population Review. (2024). Indonesia Population 2024. https://worldpopulationreview.com/countries/indonesia-population
Zain, H. A., Wiryani, F., & Hasanah, I. (2021). Kesadaran hukum sertifikasi halal pelaku usaha rumah makan di Kota Malang. 1(1), 122–142. https://doi.org/https://doi.org/10.22219/ilrej.v1i1.16130
Zakaria, Z., Majid, M. D. A., Ahmad, Z., Jusoh, Z., & Zakaria, N. Z. (2018). Influence of halal certification on customers’ purchase intention. Journal of Fundamental and Applied Sciences, 4(1), 9–10. https://doi.org/10.4314/jfas.v9i5s.55
Authors
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a
This work is licensed under a Creative Commons Attribution 4.0 International License. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. - Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
