The Effect of Consumer Characteristics and Lifestyle toward Purchase Decision
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Published
30 November 2023
Keywords:
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coffeeshop, consumer characteristic, lifestyle, purchase decision
Abstract
Coffee is a significant commodity in terms of both consumption and production. As a result, marketing interactions with systems and activities must be capable of bringing consumers closer to the items and corporate brand names offered. Urban neighborhoods are currently undergoing lifestyle adjustments. The consumption patterns exhibited by certain cohorts of persons who frequent coffee establishments might be viewed as a reflection of contemporary societal norms and values. The aim of this research is to determine the characteristics of customers and to examine the impact of the consumer lifestyle connected with XYZ Coffee on consumer buying decisions. The research employed a non-probability sampling method, especially convenience sampling, consisting of a sample size of 271 participants. The data were analyzed using descriptive statistics and Structural Equation Modeling (SEM). The study's findings indicate that the target demographic for XYZ Coffee products consists of economically active individuals with adequate income and substantial expenditures on food and beverages. This consumer segment is characterized by a favorable lifestyle and image, making them the primary purchasers of XYZ Coffee products.
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Dermawan, E., Baktiono, R. A., & Arif, M. (2021). Lifestyle, brand image, product attributes and how they affect on purchasing decisions. International Journal of Integrated Education, Engineering and Business 4(2), 119-127. https://doi.org/10.29138/ijieeb.v4i2.1631
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ICO. (2021). About Coffee. Retrieved from www.ico.org
Kaligis, J. N. (2020). Lifestyle and consumers’ choice of laundry services in Manado City: An empirical study. International Journal of Applied Business and International Management, 5(3). https://doi.org/10.32535/ijabim.v5i3.977
Kholis, N., & Ma'rifa, A. (2021). The influence of price and income on purchase decisions among fast-food consumers: the mediating effect of lifestyle. International e-Conference on Business Management (e-ICBM), 94-103. Retrieved from https://www.unisza.edu.my/icbm2021/images/PROGRAM_BOOK/PAPER_12.pdf
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Sandria, W., Kusumawati, T. D., Reza V., & Purwanti, A. A. (2022). An Analysis of the impact of promotion strategies on buying decision and buying amount on Dunkin’ Donuts Jambi. International Journal of Economics Development Research, 3(2), 84–101. https://doi.org/10.37385/ijedr.v3i2.396
Silvya, L. M. (2019). Pengaruh faktor gaya hidup terhadap keputusan pembelian konsumen membeli sepatu di Kota Manado. Jurnal Sosial Ekonomi. 6(1) 92-100. https://doi.org/10.35794/emba.v7i3.24041
Maghfiroh, A., Arifin, Z., & Sunarti. (2016). Pengaruh citra merek terhadap minat beli dan keputusan pembelian. Jurnal Administrasi Bisnis (JAB), 40(1), 132–140. https://doi.org/10.14710/jab.v12i1.45914
Maney, K. L., & Mathews, S. (2021). A study of the impact of lifestyle on consumer purchase decision of young Indians. AIMS International Journal of Management, 15(2), 89-99. https://doi.org/10.26573/2021.15.2.2
Mohan, G., Sivakumaran, B., & Sharma, P. (2013). Impact of store environment on impulse buying behavior. European Journal of Marketing, 47(10) 1711-1732. https://doi.org/10.1108/EJM-03-2011-0110
Oktafiana, S., & Indriastuti, H. (2018, March). Membangun motivasi hedonic shopping dan store atmosphere terhadap impulse buying pada konsumen matahari departement store mall plaza mulia samarinda. In Prosiding SNMEB (Seminar Nasional Manajemen dan Ekonomi Bisnis).
Pacho, F. T. (2023). Self–brand connection and the decision to purchase counterfeitand original luxury brands in Tanzania. Journal of Consumer Sciences, 8(2), 93-110. https://doi.org/10.29244/jcs.8.2.93-110
Petcharat, T., & Leelasantitham, A. (2021). A retentive consumer behavior assessment model of the online purchase decision-making process. Heliyon Journal, 7(10). https://doi.org/10.1016/j.heliyon.2021.e08169
Peter, J. P., & Olson, J. C. (2013). Perilaku konsumen dan strategi pemasaran [Terjemahan]. Edisi 9 (9th ed.). Jakarta: Salemba Empat.
Prasetyo, L.D., Moniharapon, S., & Loindong, S. (2017). Pengaruh faktor-faktor segmentasi demografis dan segmentasi psikografis terhadap keputusan pembelian pada Matahari Department Store Mtc Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 5(2), 1337 –1347. https://doi.org/10.35794/emba.v5i2.16163
Puška, A., Stojanović, I., Šadić, S., & Bečić, H. (2021). The influence of demographic characteristics of consumers on decisions to purchase technical products. The European Journal of Applied Economics, 15(2), 1-16. https://doi.org/10.5937/EJAE15-16576
Rahmah, K., Sumarwan, U., & Najib, M. (2018). The effect of brand equity, marketing mix, and lifetsyle toward purchase decision at coffee shop in Bogor. Journal of Consumer Sciences, 3(2), 1-15. https://doi.org/10.12962/j23373539.v10i2.63514
Ramadhan, H., Persada, S. F., & Apriyansyah, B. (2021). Analisis demografi pada peran sosial media marketing efforts, studi kasus motor listrik XYZ. Jurnal Teknik ITS, 10(2). https://doi.org/10.12962/j23373539.v10i2.63514
Schiffman, L. G., & Wisenblit, J. L. (2019). Consumer behaviour 12th Edition. London, England: Pearson.
Sumarwan, U., Daryanto, A., & Achsani, N. A. F. (2015). Business and Consumer Research Methods. Bogor: IPB Press.
Ministry of Health of the Republic of Indonesia. (2009). System National Health. Jakarta: Ministry of Health
Sumarwan, U. (2015). Consumer Behavior Theory and its Expectations in Marketing (2nd ed.). Bogor: Ghalia Indonesia.
Supangkat, & Supriyatin. (2017). Pengaruh citra merek, kualitas produk, harga terhadap keputusan pembelian tas di intako. Jurnal Ilmu dan Riset Manajemen, 6(9), 1–19. https://doi.org/10.59968/mangalo.v1i1.6
Suprapto, D. A., Nurmalina, R., & Fahmi, I. (2014). Faktor-faktor yang memengaruhi keputusan konsumen dalam pembelian produk susu bubuk pertumbuhan. Jurnal Ilmu Keluarga dan Konsumen, 7(2), 113–122. https://doi.org/10.24156/jikk.2014.7.2.113
Ummah, R. (2023). Analisis karakteristik konsumen dalam pembelian produk pertanian di istana tani pusat. Manajemen Agribisnis: Jurnal Agribisnis, 23(1), 69-71. https://doi.org/10.32503/agribisnis.v23i1.3292
Wulandari D., & Agustini M. Y. D. (2019). Consumer lifestyle: a case on users of national and international brand lipstick. Jurnal aplikasi manajemen, 17(2), 301-311. https://doi.org/10.21776/ub.jam.2019.017.02.13.
Ahmadi, N. K., & Herlina. (2017). Analisis segmentasi terhadap keputusan pembelian produk Eiger di Bandar Lampung. Jurnal Manajemen Magister, 3(1), 75–95. https://doi.org/10.31539/costing.v6i2.5434
Amri, S., & Prihandono, D. (2019). Influence lifestyle, customer ethnocentrism, and product quality on purchase decision through purchase intention. Management Analysis Journal, 8(1), 25-38. https://doi.org/10.15294/maj.v8i1.26057
Alatas, A. (2020). Analisis karakteristik konsumen terhadap gula kemasan di Desa Pasar Baru Pangean Kecamatan Pangean Kabupaten Kuantan Singingi Provinsi Riau. OPTIMA, 4(1). https://doi.org/10.31258/unricsagr.1a22
Barusman, A. R. P., & Suwandi, F. (2020). The impact of lifestyle, social media marketing, and influencer marketing on purchase decision for Ayam Geprek culinary business. International Journal of Psychosocial Rehabilitation, 24(9), 2854-2860. https://doi.org/10.37200/V24I9/26198
Dermawan, E., Baktiono, R. A., & Arif, M. (2021). Lifestyle, brand image, product attributes and how they affect on purchasing decisions. International Journal of Integrated Education, Engineering and Business 4(2), 119-127. https://doi.org/10.29138/ijieeb.v4i2.1631
Dewi, F. M., Sulivyo, L., & Listiawati. (2022). Influence of consumer behavior and marketing mix on product purchasing decisions. APTISI Transactions on Management, 6(2), 151–157. https://doi.org/10.33050/atm.v6i2.1737
Djamaludin, M. D., & Silmie, D. M. (2021). Analysis of lifestyle, advertising effectiveness, and instant coffee consumption among peri-urban farmers. Journal of Consumer Sciences 6(2), 167-182. https://doi.org/10.29244/jcs.6.2.165-180
Guthold, R., Stevens, G. A., Riley, L. M., & Bull, F. C. (2020). Global trends in insufficient physical activity among adolescents: a pooled analysis of 298 population-based surveys with 1·6 million participants. The Lancet Child and Adolescent Health, 4(1), 23–35. https://doi.org/10.1016/S2352-4642(19)30323-2
Hair, J. F., Babin, B. J., & Anderson, R. E. (2018). Multivariate data analysis 8th edition. (8th ed.). Boston, Massachusetts: Cengage.
ICO. (2021). About Coffee. Retrieved from www.ico.org
Kaligis, J. N. (2020). Lifestyle and consumers’ choice of laundry services in Manado City: An empirical study. International Journal of Applied Business and International Management, 5(3). https://doi.org/10.32535/ijabim.v5i3.977
Kholis, N., & Ma'rifa, A. (2021). The influence of price and income on purchase decisions among fast-food consumers: the mediating effect of lifestyle. International e-Conference on Business Management (e-ICBM), 94-103. Retrieved from https://www.unisza.edu.my/icbm2021/images/PROGRAM_BOOK/PAPER_12.pdf
Komalasari, F., Christianto, A., & Ganiarto, E. (2021). Factors influencing purchase intention in affecting purchase decision: a study of e-commerce customer in greater Jakarta. Jurnal Ilmu Administrasi dan Organisasi, 28(1), 1. https://doi.org/10.20476/jbb.v28i1.1290
Kotler, P., & Amstrong, G. (2020). Principles of marketing. 18th global edition (18th ed.). London, England: Pearson.
Sandria, W., Kusumawati, T. D., Reza V., & Purwanti, A. A. (2022). An Analysis of the impact of promotion strategies on buying decision and buying amount on Dunkin’ Donuts Jambi. International Journal of Economics Development Research, 3(2), 84–101. https://doi.org/10.37385/ijedr.v3i2.396
Silvya, L. M. (2019). Pengaruh faktor gaya hidup terhadap keputusan pembelian konsumen membeli sepatu di Kota Manado. Jurnal Sosial Ekonomi. 6(1) 92-100. https://doi.org/10.35794/emba.v7i3.24041
Maghfiroh, A., Arifin, Z., & Sunarti. (2016). Pengaruh citra merek terhadap minat beli dan keputusan pembelian. Jurnal Administrasi Bisnis (JAB), 40(1), 132–140. https://doi.org/10.14710/jab.v12i1.45914
Maney, K. L., & Mathews, S. (2021). A study of the impact of lifestyle on consumer purchase decision of young Indians. AIMS International Journal of Management, 15(2), 89-99. https://doi.org/10.26573/2021.15.2.2
Mohan, G., Sivakumaran, B., & Sharma, P. (2013). Impact of store environment on impulse buying behavior. European Journal of Marketing, 47(10) 1711-1732. https://doi.org/10.1108/EJM-03-2011-0110
Oktafiana, S., & Indriastuti, H. (2018, March). Membangun motivasi hedonic shopping dan store atmosphere terhadap impulse buying pada konsumen matahari departement store mall plaza mulia samarinda. In Prosiding SNMEB (Seminar Nasional Manajemen dan Ekonomi Bisnis).
Pacho, F. T. (2023). Self–brand connection and the decision to purchase counterfeitand original luxury brands in Tanzania. Journal of Consumer Sciences, 8(2), 93-110. https://doi.org/10.29244/jcs.8.2.93-110
Petcharat, T., & Leelasantitham, A. (2021). A retentive consumer behavior assessment model of the online purchase decision-making process. Heliyon Journal, 7(10). https://doi.org/10.1016/j.heliyon.2021.e08169
Peter, J. P., & Olson, J. C. (2013). Perilaku konsumen dan strategi pemasaran [Terjemahan]. Edisi 9 (9th ed.). Jakarta: Salemba Empat.
Prasetyo, L.D., Moniharapon, S., & Loindong, S. (2017). Pengaruh faktor-faktor segmentasi demografis dan segmentasi psikografis terhadap keputusan pembelian pada Matahari Department Store Mtc Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 5(2), 1337 –1347. https://doi.org/10.35794/emba.v5i2.16163
Puška, A., Stojanović, I., Šadić, S., & Bečić, H. (2021). The influence of demographic characteristics of consumers on decisions to purchase technical products. The European Journal of Applied Economics, 15(2), 1-16. https://doi.org/10.5937/EJAE15-16576
Rahmah, K., Sumarwan, U., & Najib, M. (2018). The effect of brand equity, marketing mix, and lifetsyle toward purchase decision at coffee shop in Bogor. Journal of Consumer Sciences, 3(2), 1-15. https://doi.org/10.12962/j23373539.v10i2.63514
Ramadhan, H., Persada, S. F., & Apriyansyah, B. (2021). Analisis demografi pada peran sosial media marketing efforts, studi kasus motor listrik XYZ. Jurnal Teknik ITS, 10(2). https://doi.org/10.12962/j23373539.v10i2.63514
Schiffman, L. G., & Wisenblit, J. L. (2019). Consumer behaviour 12th Edition. London, England: Pearson.
Sumarwan, U., Daryanto, A., & Achsani, N. A. F. (2015). Business and Consumer Research Methods. Bogor: IPB Press.
Ministry of Health of the Republic of Indonesia. (2009). System National Health. Jakarta: Ministry of Health
Sumarwan, U. (2015). Consumer Behavior Theory and its Expectations in Marketing (2nd ed.). Bogor: Ghalia Indonesia.
Supangkat, & Supriyatin. (2017). Pengaruh citra merek, kualitas produk, harga terhadap keputusan pembelian tas di intako. Jurnal Ilmu dan Riset Manajemen, 6(9), 1–19. https://doi.org/10.59968/mangalo.v1i1.6
Suprapto, D. A., Nurmalina, R., & Fahmi, I. (2014). Faktor-faktor yang memengaruhi keputusan konsumen dalam pembelian produk susu bubuk pertumbuhan. Jurnal Ilmu Keluarga dan Konsumen, 7(2), 113–122. https://doi.org/10.24156/jikk.2014.7.2.113
Ummah, R. (2023). Analisis karakteristik konsumen dalam pembelian produk pertanian di istana tani pusat. Manajemen Agribisnis: Jurnal Agribisnis, 23(1), 69-71. https://doi.org/10.32503/agribisnis.v23i1.3292
Wulandari D., & Agustini M. Y. D. (2019). Consumer lifestyle: a case on users of national and international brand lipstick. Jurnal aplikasi manajemen, 17(2), 301-311. https://doi.org/10.21776/ub.jam.2019.017.02.13.
Authors
Rahmah K., & Satyaninggrat L. M. W. (2023). The Effect of Consumer Characteristics and Lifestyle toward Purchase Decision. Journal of Consumer Sciences, 8(3), 395-413. https://doi.org/10.29244/jcs.8.3.395-413
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