The Purchase Intention of Environmentally Friendly Milk Bottles: Role of Product Knowledge and Environmental Concern
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Published
30 November 2023
Keywords:
-
environmental concern, product knowledge, purchase intention
Abstract
Environmental pollution poses a significant global challenge. The use of environmentally friendly milk bottles can minimize the impact of pollution and is a safer choice, especially for infants. This study aimed to analyze the effect of product knowledge and environmental concerns on the purchase intention of environmentally friendly milk bottles. Employing a quantitative approach, the study involved 100 respondents selected through purposive sampling. The findings show the simultaneous impact of product knowledge and environmental concerns on the intention to purchase environmentally friendly milk bottles. This implies that higher consumer knowledge about the product and increased environmental awareness is positively correlated with a greater inclination to buy environmentally friendly milk bottles. The implication of this study underscores the importance of promoting awareness and education regarding the use of environmentally friendly products to enhance consumer intentions toward such products.
References
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Mukminin, A. (2014). Strategi pembentukan karakter peduli lingkungan di sekolah adiwiyata mandiri. Ta'dib: Jurnal Pendidikan Islam, 19(02), 227-252. https://doi.org/https://doi.org/10.19109/td.v19i02.16
Nilasari, H., Putu, N., & Kusumadewi, M. W. (2016). Peran sikap dalam memediasi pengaruh kepedulian lingkungan terhadap niat beli kosmetik hijau merek The Body Shop (Doctoral dissertation, Udayana University).
Park, S. H., & Oh, K. W. (2014). Environmental knowledge, eco-friendly attitude and purchase intention about eco-friendly fashion products of fashion consumers. Fashion & Textile Research Journal, 16(1), 91–100. https://doi.org/10.5805/SFTI.2014.16.1.91
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Rea, L. M., & Parker, R. A. (2014). Designing and Conducting Survey Research: A Comprehensive Guide. New York: John Wiley & Sons
Rini, A. S., Sukaatmadja, I. P. G., & Giantari, I. G. A. K. (2017). Pengaruh pengetahuan lingkungan dan kepedulian lingkungan terhadap sikap dan niat beli produk hijau “The Body Shop” di Kota Denpasar. E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 6(1), 137-166. Retrieved from https://ojs.unud.ac.id/index.php/EEB/article/view/23972
Roberti, G. (2014). The influence of family socialization on consumer choices of young people. A case study of female university students. Italian Journal of Sociology of Education, 6(3), 41-69. https://doi.org/10.14658/pupj-ijse-2014-3-4
Rusniati, R., & Rahmawati, R. (2019). Green product: the influence of product knowledge, purchasing knowledge and usage knowledge on purchasing decisions. Jurnal INTEKNA: Informasi Teknik dan Niaga, 19(1), 60-68. Retrieved from https://ejurnal.poliban.ac.id/index.php/intekna/article/view/727
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Setianingrum, M. F., & Yuliati, L. N. (2017). Effect of consumer awareness of education material, source of information, and value of materialism on behavior as a smart adolescent consumer. Journal of Consumer Sciences, 2(2), 41-56. https://doi.org/10.29244/jcs.2.2.41-56
Sugiyono. (2018). Metode Penelitian Kuantitatif. Bandung: Alfabeta.
Tam, M. C., & Tummala, V. R. (2001). An application of the AHP in vendor selection of a telecommunications system. Omega, 29(2), 171-182. https://doi.org/10.1016/S0305-0483(00)00039-6
Wardhana, A., & Iba, Z. (2014). Pengaruh penjualan personal terhadap pengetahuan produk dan implikasinya terhadap keputusan pembelian Mobil SUV premium di Jawa Barat. Jurnal Kebangsaan, 3(5), 1–10. Retrieved from https://ppsmm.uniki.ac.id/wp-content/uploads/2021/05/Zainuddin-Aditya.pdf
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Zarei, G., & Mirzaei, K. (2022). Impact of perceived social responsibility on consumers’ green perception and green behavior: the moderating role of personality traits. Journal of Consumer Sciences, 7(2), 168-188. https://doi.org/10.29244/jcs.7.2.168-188
Al -Amin, M., & Juniati, D. (2017). Klasifikasi kelompok umur manusia berdasarkan analisis dimensi. Jurnal Ilmiah Matematika, 2(6), 1–10. Retrieved from https://ejournal.unesa.ac.id/index.php/mathunesa/article/view/19398
Annisa, I. T., &; Wijaya, A. P. (2019). Pengaruh Keterlibatan dan pengetahuan produk terhadap keputusan pembelian jamu masuk angin kemasan. Management Insight: Jurnal Ilmiah Manajemen, 14(2), 122–137. https://orcid.org/0000-0001-7807-2969
Ariyanti, K., & Iriani, S. S. (2014). Pengaruh persepsi nilai dan persepsi resiko terhadap niat beli kosmetik organik. Jurnal Ilmu Manajemen, 2(4), 1186–1196. Retrieved from https://ejournal.unesa.ac.id/index.php/jim/article/view/10212
Braunsberger, K., Buckler, R. B., & Luckett, M. (2008). Dimensions of total product knowledge in a service environment. Journal of Services Marketing, 22(7), 505–519. https://doi.org/10.1108/08876040810909640
Cruz, M. U. M., & Prabawani, B. (2017). Environmentally friendly consumer: Green consumptionbehavior of Civitas Academica University of Diponegoro. Journal of Business Administration,6(1),39–47. http://dx.doi.org/https://doi.org/10.14710/jab.v6i1.16605
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1994). Consumer Behavior (6th ed.). New York: Literacy Architecture.
Fadliyah, H., Nurwahyuni, A., & Faradiba. (2021). Community consumption of traditional medicine and health supplements during the coronavirus disease-2019 pandemic. Journal of Consumer Sciences, 6(2), 92-110. https://doi.org/10.29244/jcs.6.2.92-110
Fannani, S. I., & Najib, M. (2020). The effect of social media towards organic food literacy and purchase intention with aisas model. Jurnal Manajemen & Agribisnis, 17(3), 285-285.https://doi.org/10.17358/jma.17.3.285
Franzen, A., & Vogl, D. (2013). Two decades of measuring environmental attitudes: a comparative analysis of 33 countries. Global Environmental Change, 23(5), 1001–1008. https://doi.org/10.1016/j.gloenvcha.2013.03.009
Ghozali, I. (2013). Application of Multivariate Analysis with IBM SPSS 21 Program. Diponegoro: University Publishing Board.
Hosein, N. Z. (2015). Measuring the purchase intention of visitors to the auto show. Journal of Management & Marketing Research, 9(1), 1-17. Retrieved from https://www.researchgate.net/publication/310505717_Measuring_behavior_after_attending_the_Auto_Show
Jannah, M., Kamsani, S. R., & Ariffin, N. M. (2021). Perkembangan usia dewasa : Tugas dan hambatan pada korban konflik pasca damai. Bunayya : Jurnal Pendidikan Anak, 7(2), 115–143. https://doi.org/10.22373/bunayya.v7i2.10430
Laksmi, A., & Wardana, I. (2015). The role of attitude in mediating the influence of environmental awareness on the purchase intention of eco-friendly products. E-Journal of Management Udayana University, 4(7), 253559. Retrieved from https://ojs.unud.ac.id/index.php/manajemen/article/view/12566
Lin, N. H., & Lin, B. S. (2007). The effect of brand image and product knowledge on purchase intention moderated by price discount. Journal of International Management Studies, 2(2), 121–132. Retrieved from https://www.semanticscholar.org/paper/The-Effect-of-Brand-Image-and-Product-Knowledge-on-Lin-Lin/6d4b19b0c0bd9e71622e65efff18575ee376b3c8
Lin, P. C., & Huang, Y. H. (2012). The influence factors on choice behavior regarding green products based on the theory of consumption values. Journal of Cleaner Production, 22(1), 11–18. https://doi.org/10.1016/j.jclepro.2011.10.002
Manuarang, R. N., & Mawardi, M. K. (2018). Pengaruh product knowledge terhadap purchase intention (survei pada pengunjung toko buku UB Press, Kota Malang). Jurnal Administrasi Bisnis (JAB), 55(3), 41-47. Retrieved from http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/2299
Ministry of Environment and Forestry. (2020). SIPSN: Garbage composition graph. Ministry of Environment and Forestry. Retrieved from https://sipsn.menlhk.go.id/sipsn/
Ministry of Health of the Republic of Indonesia. (2015). Dangers of Bisphenol A. Retrieved from http://ik.pom.go.id/v2014/artikel/Bahaya-paparan-Bisphenol-A.pdf
Mukminin, A. (2014). Strategi pembentukan karakter peduli lingkungan di sekolah adiwiyata mandiri. Ta'dib: Jurnal Pendidikan Islam, 19(02), 227-252. https://doi.org/https://doi.org/10.19109/td.v19i02.16
Nilasari, H., Putu, N., & Kusumadewi, M. W. (2016). Peran sikap dalam memediasi pengaruh kepedulian lingkungan terhadap niat beli kosmetik hijau merek The Body Shop (Doctoral dissertation, Udayana University).
Park, S. H., & Oh, K. W. (2014). Environmental knowledge, eco-friendly attitude and purchase intention about eco-friendly fashion products of fashion consumers. Fashion & Textile Research Journal, 16(1), 91–100. https://doi.org/10.5805/SFTI.2014.16.1.91
Kordshouli, H. R., & Boozanjani, A. A. (2012). Investigating the effect of green marketing mix on consumers green purchase decision (study in consumers of Shiraz Pegah Dairy Product Company). New Marketing View Journal, 2(2),165-180. Retrieved from https://nmrj.ui.ac.ir/article_17594.htm
Rea, L. M., & Parker, R. A. (2014). Designing and Conducting Survey Research: A Comprehensive Guide. New York: John Wiley & Sons
Rini, A. S., Sukaatmadja, I. P. G., & Giantari, I. G. A. K. (2017). Pengaruh pengetahuan lingkungan dan kepedulian lingkungan terhadap sikap dan niat beli produk hijau “The Body Shop” di Kota Denpasar. E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 6(1), 137-166. Retrieved from https://ojs.unud.ac.id/index.php/EEB/article/view/23972
Roberti, G. (2014). The influence of family socialization on consumer choices of young people. A case study of female university students. Italian Journal of Sociology of Education, 6(3), 41-69. https://doi.org/10.14658/pupj-ijse-2014-3-4
Rusniati, R., & Rahmawati, R. (2019). Green product: the influence of product knowledge, purchasing knowledge and usage knowledge on purchasing decisions. Jurnal INTEKNA: Informasi Teknik dan Niaga, 19(1), 60-68. Retrieved from https://ejurnal.poliban.ac.id/index.php/intekna/article/view/727
Sabrudin, D., & Suhendra, E. S. (2019). Dampak akuntabilitas, transparansi dan profesionalisme paedagogik terhadap kinerja guru di SMKN 21 Jakarta. Jurnal Nusantara, 4(1), 38-52. https://doi.org/10.29407/nusamba.v4i1.12848
Saputro, D., Rintayati, P., & Supeni, S. (2016). Hubungan pengetahuan lingkungan, tingkat sosial ekonomi dan tingkat pendidikan terhadap sikap peduli lingkungan (pada ibu rumah tangga di Desa Jati Agung Kecamatan Ambarawa Kabupaten Pringsewu Lampung Tahun 2015). GeoEco Journal, 2(2), 128–136. Retrieved from https://jurnal.uns.ac.id/GeoEco/article/view/8926
Saraswaty, W., & Suprapti, N. W. S. (2015). Peran sikap dalam memediasi pengaruh kepedulian lingkungan terhadap niat beli produk ramah lingkungan (studi pada Produk Tupperware) (Doctoral dissertation, Udayana University).
Savitri, M. H., Suhariyono, &; Kusumawati, A. (2016). Keberhasilan pembelian dan kepuasan konsumen (survei konsumen Tupperware Pada distributor resmi PT Adicitra Prima Kencana Malang). Journal of Business Administration, 40(2), 7–16. Retrieved from http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/1601
Setianingrum, M. F., & Yuliati, L. N. (2017). Effect of consumer awareness of education material, source of information, and value of materialism on behavior as a smart adolescent consumer. Journal of Consumer Sciences, 2(2), 41-56. https://doi.org/10.29244/jcs.2.2.41-56
Sugiyono. (2018). Metode Penelitian Kuantitatif. Bandung: Alfabeta.
Tam, M. C., & Tummala, V. R. (2001). An application of the AHP in vendor selection of a telecommunications system. Omega, 29(2), 171-182. https://doi.org/10.1016/S0305-0483(00)00039-6
Wardhana, A., & Iba, Z. (2014). Pengaruh penjualan personal terhadap pengetahuan produk dan implikasinya terhadap keputusan pembelian Mobil SUV premium di Jawa Barat. Jurnal Kebangsaan, 3(5), 1–10. Retrieved from https://ppsmm.uniki.ac.id/wp-content/uploads/2021/05/Zainuddin-Aditya.pdf
Worldometer. (2021). Top 20 largest countries by population (live). Retrieved from https://www.worldometers.info/world-population/
Zarei, G., & Mirzaei, K. (2022). Impact of perceived social responsibility on consumers’ green perception and green behavior: the moderating role of personality traits. Journal of Consumer Sciences, 7(2), 168-188. https://doi.org/10.29244/jcs.7.2.168-188
Authors
Zulfa V., Andini N. F., & Hamiyati H. (2023). The Purchase Intention of Environmentally Friendly Milk Bottles: Role of Product Knowledge and Environmental Concern . Journal of Consumer Sciences, 8(3), 379-394. https://doi.org/10.29244/jcs.8.3.379-394
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