Pengaruh Orientasi Kewirausahaan dan Inovasi Produk Pada Kinerja Bisnis UMKM Kopi Temanggung
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Published:
Jun 26, 2023
Keywords:
business performance, coffee, entrepreneurial orientation, product innovation, Temanggung
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Abstract
This research contributes to an advance in scientific discussion of the inconsistent findings on the effect of entrepreneurial orientation on product innovation. Contradictory results also occur in the relationship between the influence of product innovation and business performance. Therefore, this research contributes to promoting product innovation by empowering the effect of entrepreneurial orientation on product innovation. This study has three purposes, namely analyzing the effect of entrepreneurial orientation on product innovation, examining the relationship between product innovation and business performance, and investigating the impact of entrepreneurial orientation on business performance. The respondents of this study were 104 coffee MSMEs located in Temanggung. Data were taken using the purposive sampling method with a questionnaire and distributed online during July-August 2022. This study used Partial Least Square Structural Equation Model (PLS-SEM) to examine three hypotheses. This analysis proves that entrepreneurial orientation improves product innovation. Then, product innovation has a positive effect on business performance. Entrepreneurial orientation and product innovation concurrently increase the level of business performance level. This study backs a scientific contribution that product innovation mediates the positive relationship between entrepreneurial orientation and business performance.
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HidayatY. A., SiregarL. S., & KurnianiK. (2023). Pengaruh Orientasi Kewirausahaan dan Inovasi Produk Pada Kinerja Bisnis UMKM Kopi Temanggung . Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness), 11(1), 190-204. https://doi.org/10.29244/jai.2023.11.1.190-204
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References
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Freixanet, J., Braojos, J., Rialp-Criado, A., & Rialp-Criado, J. (2021). Does international entrepreneurial orientation foster innovation performance? The mediating role of social media and open innovation. International Journal of Entrepreneurship and Innovation, 22(1), 33–44. https://doi.org/10.1177/1465750320922320
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to Use and How to Report The Results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Hair Jr., J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107. https://doi.org/10.1504/ijmda.2017.10008574
Huang, S. K., & Wang, Y. L. (2011). Entrepreneurial Orientation, Learning Orientation, and Innovation in Small and Medium Enterprises. Procedia - Social and Behavioral Sciences, 24, 563–570. https://doi.org/10.1016/j.sbspro.2011.09.004
Iqbal, S., Martins, J. M., Mata, M. N., Naz, S., Akhtar, S., & Abreu, A. (2021). Linking Entrepreneurial Orientation with Innovation Performance in SMES; The Role of Organizational Commitment and Transformational Leadership Using Smart PLS-SEM. Sustainability (Switzerland), 13(8), 1–18. https://doi.org/10.3390/su13084361
Jalilvand, M. R., Vosta, L. N., Khalilakbar, R., Pool, K. J., & Tabaeeian, R. A. (2017). The Effects of Internal Marketing and Entrepreneurial Orientation on Innovation in Family Businesses. Journal of the Knowledge Economy. https://doi.org/https://doi.org/10.1007/s13132-017-0516-7
Khedhaouria, A., Gurău, C., & Torrès, O. (2015). Creativity, Self-Efficacy, and Small-Firm Performance: The Mediating Role of Entrepreneurial Orientation. Small Business Economics, 44(3), 485–504. https://doi.org/10.1007/s11187-014-9608-y
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Lumpkin, G. T., & Dess, G. G. (1996). Clarifying The Entrepreneurial Orientation Construct and Linking It to Performance. Academy of Management Review, 21(1), 135–172.
Madhoushi, M., Sadati, A., Delavari, H., Mihdivand, M., & Mihandost, R. (2011). Entrepreneurial Orientation and Innovation Performance: The Mediating Role of Knowledge Management. Asian Journal of Business Management, 3(4), 310–316.
http://www2.lse.ac.uk/fmg/research/RICAFE/pdf/Puri_Manju.pdf%5Cnhttp://jom.sagepub.com/cgi/doi/10.1177/0149206312455244%5Cnhttp://en.wikipedia.org/wiki/Authentic_leadership%5Cnhttp://www.journal-jger.com/content/2/1/1%5Cnhttp://www.ijhssnet.com/journals/V
Narulita, S., Winandi, R., & Jahroh, S. (2014). Analisis Dayasaing dan Strategi Pengembangan
Agribisnis Kopi Indonesia. Jurnal Agribisnis Indonesia, 2(1), 63. https://doi.org/10.29244/jai.2014.2.1.63-74
Okpara, J. O. (2009). Strategic Choices, Export Orientation and Export Performance of SMEs in Nigeria. Management Decision, 47(8), 1281–1299. https://doi.org/10.1108/00251740910984541
Parkman, I. D., Holloway, S. S., & Sebastiao, H. (2012). Creative Industries: Aligning Entrepreneurial Orientation and Innovation Capacity. Journal of Research in Marketing and Entrepreneurship, 14(1), 95–114. https://doi.org/10.1108/14715201211246823
Pratono, A., Chee Wee, T., Hida Syahchari, D., TyazNugraha, A., & Kamariah Nik Mat, N. (2013). The Direct Effect of Entrepreneurial Orientation and Innovation Success on Firm Performance. American Journal of Economics, 3(1), 1–6. https://doi.org/10.5923/j.economics.20130301.01
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Rosenbusch, N., Brinckmann, J., & Bausch, A. (2011). Is innovation Always Beneficial? A Meta-Analysis of The Relationship Between Innovation and Performance in SMEs. Journal of Business Venturing, 26(4), 441–457. https://doi.org/10.1016/j.jbusvent.2009.12.002
Rua, O., França, A., & Fernández Ortiz, R. (2018). Key Divers of SMEs Export Performance: The Mediating Effect of Competitive Advantage. Journal of Knowledge Management, 22(2), 257–279. https://doi.org/10.1108/JKM-07-2017-0267
Sam’ani, S., Lestari, S. S., Arumsari, V., & Hasanah, S. (2019). Peran Perbankan Syariah Dalam Upaya Pengembangan Umkm Industri Kopi Di Kabupaten Temanggung. Prosiding Seminar Hasil Penelitian Dan Pengabdian Masyarakat; Semarang, 17 Desember 2019. hlm 1015–1024.
Seo, R. (2020). Entrepreneurial orientation and innovation performance: insights from Korean ventures. European Journal of Innovation Management, 23(4), 675–695. https://doi.org/10.1108/EJIM-01-2019-0023
Septiani, B. A., & Kawuryan, I. S. S. (2021). Analisa Penyebab Turunnya Produksi Kopi Robusta Kabupaten Temanggung. EKUITAS (Jurnal Ekonomi Dan Keuangan), 5(3), 365-388. https://doi.org/10.24034/j25485024.y2021.v5.i3.4612
Shaher, A. T. H. Q., & Mohd Ali, K. A. (2020). The Effect Of Entrepreneurial Orientation On Innovation Performance: The Mediation Role of Learning Orientation on Kuwait SMEs. Management Science Letters, 10(16), 3811–3820. https://doi.org/10.5267/j.msl.2020.7.030
Song, W., Ma, X., & Yu, H. (2019). Entrepreneurial Orientation, Interaction Orientation, and Innovation Performance: A Model of Moderated Mediation. SAGE Open, 9(4). https://doi.org/10.1177/2158244019885143
Sujatmiko, T., Sugihardjo, & Ihsaniyati, H. 2020. Kajian Sosial Ekonomi Adopsi Metode Produksi Kopi Robusta Berbasis Indikasi Geografis di Kabupaten Temanggung. Prosiding Seminar Nasional Polbangtan Yogyakarta; Magelang, 23 Juli 2020. hlm 119–131.
Sumarjo, N. S., Ihsaniyati, H. I., & Pardono, P. P. (2020). Adopsi Standar Indikasi Geografis Oleh Petani Kopi Robusta di Kabupaten Temanggung. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 19(1), 1–14. https://doi.org/10.31186/jagrisep.19.1.1-14
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Wiklund, J. (1999). The Sustainability of the Entrepreneurial Orientation - Performance Relationship. Entrepreneurship Theory and Practice, 24(1), 37–48.
https://doi.org/https://doi.org/10.1177%2F104225879902400103
Wiklund, Johan, & Shepherd, D. (2003). Knowledge-Based Resources, Entrepreneurial Orientation, and The Performance of Small and Medium-Sized Businesses. Strategic Management Journal, 24(13), 1307–1314. https://doi.org/https://doi.org/10.1002/smj.360
Wiklund, Johan, & Shepherd, D. (2005). Entrepreneurial Orientation and Small Business Performance: A Configurational Approach. Journal of Business Venturing, 20(1), 71–91. https://doi.org/10.1016/j.jbusvent.2004.01.001
Wulan Tresna, P., & Jaja Raharja, U. (2019). Effect of Entrepreneurial Orientation, Product Innovation and Competitive Advantage on
Arshad, A. S., Rasli, A., Arshad, A. A., & Zain, Z. M. (2014). The Impact of Entrepreneurial Orientation on Business Performance: A Study of Technology-based SMEs in Malaysia. Procedia - Social and Behavioral Sciences, 130(1996), 46–53. https://doi.org/10.1016/j.sbspro.2014.04.006
Atalay, M., Anafarta, N., & Sarvan, F. (2013). The Relationship between Innovation and Firm Performance: An Empirical Evidence from Turkish Automotive Supplier Industry. Procedia - Social and Behavioral Sciences, 75, 226–235. https://doi.org/10.1016/j.sbspro.2013.04.026
Avlonitis, G. J., & Salavou, H. E. (2007). Entrepreneurial orientation of SMEs, product innovativeness, and performance. Journal of Business Research, 60(5), 566–575. https://doi.org/10.1016/j.jbusres.2007.01.001
Badan Pusat Statistik. 2020. Produksi Perkebunan Menurut Kecamatan dan Jenis Tanaman (ton) di Kabupaten Temanggung, 2018 dan 2019. Badan Pusat Statistik Kabupaten Temanggung.
Bakaritantri, P. P., Haribowo, P., & Hasyim, F. (2022). The Role of Innovation for Knowledge Management to Predispose Business Performance of Micro, Small, and Medium Enterprise (MSME) in Semarang City during Covid-19 Outbreak. Admisi dan Bisnis, 22(3), 271–282. http://dx.doi.org/10.32497/ab.v22i3.3239
Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108
Barney, J., Wright, M., & Ketchen, D. J. (2001). The Resource-based View of The Firm: Ten Years After 1991. Journal of Management, 27(6), 625–641. https://doi.org/10.1177/014920630102700601
Burhanuddin, B., Pambudy, R., & Wahyudi, A. F. (2019). Analisis Karakteristik Kewirausahaan Dan Adopsi Inovasi Petani Kopi Di Provinsi Lampung. Jurnal Agribisnis Indonesia, 6(2), 73. https://doi.org/10.29244/jai.2018.6.2.73-84
Carolina Simorangkir, N., & Rosiana, N. (2022). Analisis Efisiensi Pemasaran Kopi Robusta. Jurnal Agribisnis Indonesia, 10(1), 113–125. https://doi.org/10.29244/jai.2022.10.1.113-125
Cavusgil, S. T., & Zou, S. (1994). Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures. Journal of Marketing, 58(1), 1. https://doi.org/10.2307/1252247
Christa, U. R., & Kristinae, V. (2021). The effect of product innovation on business performance during covid 19 pandemic. Uncertain Supply Chain Management, 9(1), 151–158. https://doi.org/10.5267/j.uscm.2020.10.006
Covin, J. G., Green, K. M., & Slevin, D. P. (2005). Strategic process effects on the entrepreneurial orientation-sales growth rate relationship. Academy of Management 2005 Annual Meeting: A New Vision of Management in the 21st Century, AOM 2005, 57–81. https://doi.org/10.5465/ambpp.2005.18778648
Frank, H., Kessler, A., & Fink, M. (2010). Entrepreneurial Orientation and Business Performance — A Replication Study. Schmalenbach Business Review, 62(2), 175–198. https://doi.org/10.1007/bf03396804
Fredyna, T., Ruíz-Palomo, D., & Dieguez, J. (2019). Entrepreneurial orientation and product innovation. The moderating role of family involvement in management. European Journal of Family Business, 9(2), 128–145. https://doi.org/http://dx.doi.org/10.24310/ejfbejfb.v9i2.5392
Freixanet, J., Braojos, J., Rialp-Criado, A., & Rialp-Criado, J. (2021). Does international entrepreneurial orientation foster innovation performance? The mediating role of social media and open innovation. International Journal of Entrepreneurship and Innovation, 22(1), 33–44. https://doi.org/10.1177/1465750320922320
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to Use and How to Report The Results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Hair Jr., J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107. https://doi.org/10.1504/ijmda.2017.10008574
Huang, S. K., & Wang, Y. L. (2011). Entrepreneurial Orientation, Learning Orientation, and Innovation in Small and Medium Enterprises. Procedia - Social and Behavioral Sciences, 24, 563–570. https://doi.org/10.1016/j.sbspro.2011.09.004
Iqbal, S., Martins, J. M., Mata, M. N., Naz, S., Akhtar, S., & Abreu, A. (2021). Linking Entrepreneurial Orientation with Innovation Performance in SMES; The Role of Organizational Commitment and Transformational Leadership Using Smart PLS-SEM. Sustainability (Switzerland), 13(8), 1–18. https://doi.org/10.3390/su13084361
Jalilvand, M. R., Vosta, L. N., Khalilakbar, R., Pool, K. J., & Tabaeeian, R. A. (2017). The Effects of Internal Marketing and Entrepreneurial Orientation on Innovation in Family Businesses. Journal of the Knowledge Economy. https://doi.org/https://doi.org/10.1007/s13132-017-0516-7
Khedhaouria, A., Gurău, C., & Torrès, O. (2015). Creativity, Self-Efficacy, and Small-Firm Performance: The Mediating Role of Entrepreneurial Orientation. Small Business Economics, 44(3), 485–504. https://doi.org/10.1007/s11187-014-9608-y
Löfsten, H. (2014). Product Innovation Processes and The Trade-Off Between Product Innovation Performance and Business Performance. European Journal of Innovation Management, 17(1), 61–84. https://doi.org/10.1108/EJIM-04-2013-0034
Lumpkin, G. T., & Dess, G. G. (1996). Clarifying The Entrepreneurial Orientation Construct and Linking It to Performance. Academy of Management Review, 21(1), 135–172.
Madhoushi, M., Sadati, A., Delavari, H., Mihdivand, M., & Mihandost, R. (2011). Entrepreneurial Orientation and Innovation Performance: The Mediating Role of Knowledge Management. Asian Journal of Business Management, 3(4), 310–316.
http://www2.lse.ac.uk/fmg/research/RICAFE/pdf/Puri_Manju.pdf%5Cnhttp://jom.sagepub.com/cgi/doi/10.1177/0149206312455244%5Cnhttp://en.wikipedia.org/wiki/Authentic_leadership%5Cnhttp://www.journal-jger.com/content/2/1/1%5Cnhttp://www.ijhssnet.com/journals/V
Narulita, S., Winandi, R., & Jahroh, S. (2014). Analisis Dayasaing dan Strategi Pengembangan
Agribisnis Kopi Indonesia. Jurnal Agribisnis Indonesia, 2(1), 63. https://doi.org/10.29244/jai.2014.2.1.63-74
Okpara, J. O. (2009). Strategic Choices, Export Orientation and Export Performance of SMEs in Nigeria. Management Decision, 47(8), 1281–1299. https://doi.org/10.1108/00251740910984541
Parkman, I. D., Holloway, S. S., & Sebastiao, H. (2012). Creative Industries: Aligning Entrepreneurial Orientation and Innovation Capacity. Journal of Research in Marketing and Entrepreneurship, 14(1), 95–114. https://doi.org/10.1108/14715201211246823
Pratono, A., Chee Wee, T., Hida Syahchari, D., TyazNugraha, A., & Kamariah Nik Mat, N. (2013). The Direct Effect of Entrepreneurial Orientation and Innovation Success on Firm Performance. American Journal of Economics, 3(1), 1–6. https://doi.org/10.5923/j.economics.20130301.01
Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial Orientation and Business Performance: An Assessment of Past Research and Suggestions for The Future. Entrepreneurship: Theory and Practice, 33(3), 761–787. https://doi.org/10.1111/j.1540-6520.2009.00308.x
Rosenbusch, N., Brinckmann, J., & Bausch, A. (2011). Is innovation Always Beneficial? A Meta-Analysis of The Relationship Between Innovation and Performance in SMEs. Journal of Business Venturing, 26(4), 441–457. https://doi.org/10.1016/j.jbusvent.2009.12.002
Rua, O., França, A., & Fernández Ortiz, R. (2018). Key Divers of SMEs Export Performance: The Mediating Effect of Competitive Advantage. Journal of Knowledge Management, 22(2), 257–279. https://doi.org/10.1108/JKM-07-2017-0267
Sam’ani, S., Lestari, S. S., Arumsari, V., & Hasanah, S. (2019). Peran Perbankan Syariah Dalam Upaya Pengembangan Umkm Industri Kopi Di Kabupaten Temanggung. Prosiding Seminar Hasil Penelitian Dan Pengabdian Masyarakat; Semarang, 17 Desember 2019. hlm 1015–1024.
Seo, R. (2020). Entrepreneurial orientation and innovation performance: insights from Korean ventures. European Journal of Innovation Management, 23(4), 675–695. https://doi.org/10.1108/EJIM-01-2019-0023
Septiani, B. A., & Kawuryan, I. S. S. (2021). Analisa Penyebab Turunnya Produksi Kopi Robusta Kabupaten Temanggung. EKUITAS (Jurnal Ekonomi Dan Keuangan), 5(3), 365-388. https://doi.org/10.24034/j25485024.y2021.v5.i3.4612
Shaher, A. T. H. Q., & Mohd Ali, K. A. (2020). The Effect Of Entrepreneurial Orientation On Innovation Performance: The Mediation Role of Learning Orientation on Kuwait SMEs. Management Science Letters, 10(16), 3811–3820. https://doi.org/10.5267/j.msl.2020.7.030
Song, W., Ma, X., & Yu, H. (2019). Entrepreneurial Orientation, Interaction Orientation, and Innovation Performance: A Model of Moderated Mediation. SAGE Open, 9(4). https://doi.org/10.1177/2158244019885143
Sujatmiko, T., Sugihardjo, & Ihsaniyati, H. 2020. Kajian Sosial Ekonomi Adopsi Metode Produksi Kopi Robusta Berbasis Indikasi Geografis di Kabupaten Temanggung. Prosiding Seminar Nasional Polbangtan Yogyakarta; Magelang, 23 Juli 2020. hlm 119–131.
Sumarjo, N. S., Ihsaniyati, H. I., & Pardono, P. P. (2020). Adopsi Standar Indikasi Geografis Oleh Petani Kopi Robusta di Kabupaten Temanggung. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 19(1), 1–14. https://doi.org/10.31186/jagrisep.19.1.1-14
Virgawati, S., & Murdiyanto, E. (2020). Kolaborasi Pentahelix Dalam Mendukung Peningkatan Produksi Kopi Berkualitas Di Temanggung. Prosiding Seminar Nasional Fakultas Pertanian UPN “Veteran” Yogyakarta; Yogyakarta, 14 Oktober 2020. hlm 306–314.
Wiklund, J. (1999). The Sustainability of the Entrepreneurial Orientation - Performance Relationship. Entrepreneurship Theory and Practice, 24(1), 37–48.
https://doi.org/https://doi.org/10.1177%2F104225879902400103
Wiklund, Johan, & Shepherd, D. (2003). Knowledge-Based Resources, Entrepreneurial Orientation, and The Performance of Small and Medium-Sized Businesses. Strategic Management Journal, 24(13), 1307–1314. https://doi.org/https://doi.org/10.1002/smj.360
Wiklund, Johan, & Shepherd, D. (2005). Entrepreneurial Orientation and Small Business Performance: A Configurational Approach. Journal of Business Venturing, 20(1), 71–91. https://doi.org/10.1016/j.jbusvent.2004.01.001
Wulan Tresna, P., & Jaja Raharja, U. (2019). Effect of Entrepreneurial Orientation, Product Innovation and Competitive Advantage on