Strategi Pengembangan Usaha Padi Organik (Studi Kasus : Gapoktan Sumber Makmur, Kabupaten Oku Timur Sumatera Selatan)

Main Article Content

Wening Tyas
Lukman M. Baga
Andriyono Kilat Adhi

Abstract

Organic rice has a good opportunity to be developed because consumers will get health benefits, while producers get better profits because of the higher selling price. The purpose of this research was to develop a development strategy in the organic rice business at Sumber Makmur Gapoktan which is the center for organic rice production in South Sumatra. This study identified internal and external factors, formulated alternative strategies using SWOT, then continued with hierarchical arrangement using AHP. The results of the internal and external analysis showed that gapoktan has nine strengths, five weaknesses, five opportunities and five threats. Products that have been organic certified become the most important subfactor of strength; land area is decreasing as the most important subfactor of weakness; wide open market as the most important subfactor of opportunity; while the presence of pest attacks (wereng) as the most important subfactor of threat. The priority strategy that can be implemented in the development of an organic rice business is based on the results of AHP analysis, namely collaborating with other institutions to expand marketing network.

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How to Cite
TyasW., BagaL. M., & Kilat AdhiA. (2022). Strategi Pengembangan Usaha Padi Organik (Studi Kasus : Gapoktan Sumber Makmur, Kabupaten Oku Timur Sumatera Selatan). Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness), 10(2), 362-374. https://doi.org/10.29244/jai.2022.10.2.362-374
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Articles
Author Biography

Wening Tyas, Departemen Agribisnis, Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor

Jl. Kamper Wing 4 Level 5 Kampus IPB Dramaga, Indonesia

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