Vol. 7 No. 1 (2026): BRCS, Vol 7 No 1, April 2026

Articles

• Enhancing Sustainability Performance Through Environmental Awareness and The Mediating Role of Green Behavior: a Case Study of PT Bank Xyz

  Rahman Aulia Mulki, Raden Isma Anggraini, Rizal Sjarief

  1

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• Mapping Supply Chain Actors’ Readiness on New Technology in Fresh Fruit and Vegetable Traceability System

  Anggia Rifani, Nur Hasanah, Dikky Indrawan

  14

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• The Roles of Marketing Mix, Brand Image, and Brand Awareness in the High School Selection Model

  Lisani Alhay Lusarno, Ujang Sumarwan, Nur Hasanah

  27

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• Discounted Cash Flow Valuation of Indonesian Telecommunication Stocks: Investment Implications for PT Lembur Sadaya Investama

  Febriann Dedy Syahputra, Lien Herlina, Fithriyyah Shalihati

  41

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• Financial Feasibility Analysis in Circular Economy Projects: a Case Study of Salt Waste Utilization Through Clean Production Technology

  Prasetyo Nugroho, Aprilina Susandini, Wulan Safitri, Widya Rizka Arfy

  53

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• Examining the Fiscal Paradox in The Cost of Taxation and Its Impact on Renewable Energy  Transition in Indonesia

  Raissa Arifafarina, Haula Rosdiana

  65

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• Exploring the Relationship Between Religiosity and Sharia Investment Intentions: The Role of Investment Knowledge and Risk Perception

  Fitri Safira, Rizki Nurul Amalia

  75

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• Evaluation and Strategy to Improve The Performance of Automotive Component Company

  Ratri Eka Yuniarsih, Dikky Indrawan, Suprehatin

  84

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• Human Resource Performance Improvement Strategies at Bank X Regional Office of South Sumatra

  Rega Kusuma Putra, Nimmi Zulbainarni, Popong Nurhayati

  96

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• Learning Management Systems Adoption Based on Technology Acceptance Model: a Study of a Mining Company

  Rangga Kelana, Diyah Ratna Fauziana

  107

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• Entrepreneurial and Market Orientation on Coffee Shops Performance Mediated By Competitive Advantage

  Amelia Veronica, Alfonsius

  118

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• ERP and Big Data-Enabled Business Model Canvas for Sustainable Dairy Cooperatives in West Java, Indonesia

  Achmad Fadillah, Asaduddin Abdullah, Raden Trizaldi Prima Alamsyah, Anggi Mayang Sari

  130

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• Generational Differences in Perceived Promotion Mix Effectiveness on Shopee: Evidence From Generation X, Y, and Z Consumers in Indonesia

  Raida Hasna, Khairiyah Kamilah, Tanti Novianti

  142

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• Social Media Marketing Activities, Brand Trust, and Brand Loyalty in The Insurance Industry: Evidence from Zurich Indonesia

  Rindang Nur Alam, Siti Jahroh, Fithriyyah Shalihati

  152

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• Instagram Marketing and Brand Awareness among Generation Z: Evidence from an Indonesian Creative Photography Studio

  Irodah Al-Malik, Retnaningsih, Sendy Ilmi

  164

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