Vol. 5 No. 2 (2024): BRCS, Vol 5 No 2, August 2024

Articles

• Financial Behavior and Financial Technology: A Case Study of Peer-To-Peer Lending

  Estu Widarwati, Nunik Nurmalasari, Moeljono, Arizal Hamizar, Ahmad Arif Zulfikar, E. Wityasminingsih

  169

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• The Impact of Islamic Work Ethic on Employee Performance The Role of Knowledge-Sharing Behavior in Indonesia's Fast-Food Companies

  Ahmat Setiabudi, Anggraini Sukmawati, Siti Jahroh

  178

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• Exploring The Effect of Brand Awareness, Content Marketing, and E-Wom On The Purchase Intention For Oriflame

  Alfonsius, Stephanie Lawrence

  189

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• Determining Priority Strategies to Improve MSME Performance Using AHP Analysis

  Annuridya Rosyidta Pratiwi Octasylva, Lilik Noor Yuliati, Hartoyo

  199

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• Literature Analysis of Warehouse Financing in Indonesia: Mapping The Barriers and Solutions For Development

  Imron Mawardi, Muhammad Ubaidillah Al Mustofa, Tika Widiastuti, Eka Puspa Dewi, Puput Rosita, Diaz Tulus Anandri

  212

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• The Procurement Strategy for Recycled Paper: Case Study at PT. Kertas Makmur Abadi (PT KMA)

  Maria Cynthia, Erlinda Nusron Yunus

  223

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• Business Strategy Development of PT Anugrah Alam Mitra Makmur

  Martina, Rizal Syarief, Asep Taryana

  235

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• Margin and Marketing Efficiency of Salted Fish of Parigi Hamlet Central Maluku Regency

  Yolanda M.T.N. Apituley, Risky, Hellen Nanlohy

  245

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• Carica Papaya Agribusiness Development Strategy in Wonosobo District

  Nasiron Nasiron, Suhendar Sulaeman, Liza Nora

  255

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• Understanding The Role of Lifestyle and Personality Traits in Sustainable Food Purchase Intention

  Natalia Puteri Widiastuti, Heny Kuswanti Suwarsinah, Ririn Wulandari

  263

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• Analysis XYZ School Digital Marketing Performance With Importance Performance Analysis

  Esti Rahayu, Yudha Heryawan Asnawi, Denny Bernadus Kurnia

  273

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• The Influence of Instagram Marketing Content and Le Minerale Brand Image on Purchasing Decisions Mediated By Purchase Intention

  Sardolian Simbolon, Ujang Sumarwan, Siti Jahroh

  284

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• Effect of Green Marketing on Purchasing Decisions on Avoskin Products

  Salma Hanifa, Agustina Widi Palupi, Alfa Chasanah

  293

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• The Impact of Creative Leadership on Strategic Agility in Startups: Mediating Roles of Resource Management and Innovative Work Behavior

  Robertus Adi Nugroho, Bernardus Aris Ferdinan, Jessica Angelia Rosyadi

  305

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• Diverse E-Commerce Business Models In Indonesia: A Cluster Analysis From The National E-Commerce Survey

  Zenal Asikin

  319

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• Sustainability Strategy of Bumdes Based on Business Priority Setting The Topsis Method

  Suhendi, Hamzah

  330

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