Determinants of Sustainability Performance Through Digital Innovation in Women Entrepreneurs Based on Home Industry MSMEs in The Creative Economy Sector in Makassar City

Abstract

Background: In the era of digital transformation, digital platforms and networking capabilities play an important role in helping entrepreneurs enhance innovation and achieve sustainable business performance. Purpose: Purpose: The utilization of digital technology enables entrepreneurs, especially women entrepreneurs operating home-based businesses, to strengthen their competitiveness, expand their market access, and improve their business sustainability.
Purpose: This study aims to explore the influence of digital platform and networking capabilities on sustainability performance through digital innovation among home-based female entrepreneurs in the creative economy sector.
Design/methodology/approach: This study used a concurrent mixed-methods approach with a concurrent embedded design. Quantitative data analysis uses partial least squares structural equation modeling (PLS-SEM). Furthermore, qualitative data analysis uses an interpretive approach. Data were collected from 220 female entrepreneurs in the creative economy sector.
Findings/Results: The results show that digital platform capability and networking capabilities have a positive effect on sustainability performance. Digital platform capability has a positive effect on sustainability performance through digital innovation. However, digital innovation can not mediate the effect of networking capabilities on sustainability performance.
Conclusion: These findings highlight the importance of digital platform capabilities in driving digital innovation and improving sustainability performance among female entrepreneurs. Strengthening digital capabilities and innovation strategies can support the long-term sustainability of home-based businesses in the creative economy.
Originality/value (State of the art): This study provides an integrated analysis of digital platform and network capabilities in improving sustainability performance through digital innovation among home-based women entrepreneurs.

Keywords: digital innovation, digital platform capabilities, networking capabilities, sustainability performance, and women entrepreneurs