MODEL OF TECHNOLOGY VALUATION SYSTEM OF PATENT-ORIENTED PROCESS (CASE STUDY ON COMPOSITION OF CAJUPUT CANDY AS THROAT RELIEF)

  • Budi Dharmawan, Sukardi, Krisnani Setyowati

Abstract

ABSTRACT
 
Determining value and predicting price of a technology is difficult to be done in the process of
commercialization because invention’s character in the form of technology could not be measured quantitatively
(intangible). This character complicates process valuation of technology. Based on that, technology valuation
system was expected to be able to assist inventor and intellectual property rights center in assessing and
predicting the price of new technology. The objectives of this research were (1) to value composition of cajuput
candy as throat relief  as  new technology that is potential to be commercialized; and (2) to give license price
prediction for composition of cajuput candy as a throat relief product. Inventor and investor have different
perception in assessing new technology. This perception identified its variables and attributes. Rank of
technological valuation variables was carried out with Ordered Weighted Averaging-Operator method.
Commercialization risk judgement was done with Expert Panel method. Technological license price prediction
was done with Discounted Cash Flow method. Assessment and prediction of technological license price was
done with system approach in decision making with program package called V-Tech v1.2.  Based on the analysis
result the composition of cajuput candy as throat relief had risk factor of 0.4947 with technology class in
moderate risk, stayed at growth step in technological life cycle and stayed at diffusion step in product life cycle.
License profit was equal to Rp 111,701,422.00 and stayed at growth step in innovation diffusion to new
consumer.
Keywords: valuation system, cajuput candy, license profit, risk factor, technology life cycle, product life cycle