The Influence Of Mother’s Perception and Attitude Toward Fish Purchasing Behavior in Pekalongan Families
Article Sidebar
Accepted
26 February 2018
Published
28 February 2018
Keywords:
-
Attitude, perception, purchasing behavior, rural, urban
Abstract
Purchase behavior is influenced by several factors such as perception and attitude. This study aims to analyze the influence of perceptions and attitudes on fish purchasing behavior in rural and urban areas. This research use cross sectional study design. This research was conducted in Pekalongan. Kandang Panjang Village, Pekalongan City as urban area and Duwet Village, Pekalongan Regency as rural area. The sample in this study was 100 mothers. Data were analyzed using descriptive test, different test Independent sample T-test, Pearson correlation test, and multiple linear regression test. Perception and mother’s attitude in urban were higher than in rural. Beside that, there were differences on fish expenditure, expenditure of fish in urban was higher than in rural. Regression test showed perception, location, and maternal age have a significant effect on fish purchasing behavior.
References
Alibabic V, Jokic S, Mujic I, Rudic D, Baaajramovic M, Jukic H. 2011. Attitudes, behaviors, and perception of consumers’ from northwestern Bosnia and Herzegovina toward food products on the market. Procedia Social and behavior sciences. 15(2011): 2932-2937
Anggiasari P, Yuliati LN, Retnaningsih. 2013. Pengaruh etnosentrisme terhadap sikap, preferensi, dan perilaku pembelian buah lokal dan impor. Jurnal manajemen & Agribisnis. 10(2):128-136
Badr LM. 2015. Perceiver barriers to consumption freshwater fish in Morocco. British Food Journal. 117(1): 2711-285
Jafaar SN, Lalp PE, Mohamed M. 2012. Consumer’s perceptions, attitudes and purchase intention towards private label food products in Malaysia. Journal of Bussiness and Management Science. 2(8): 73-90.
Idaman N, Yuliati LN, Retnaningsih. 2012. Sikap konsumen terhadap beras organik. Jurnal Manajemen & Agribisnis. 9(2): 121
Indriana J, Widajanti L. 2005. Hubungan pendapatan, pengetahuan gizi ibu, dengan ketersediaan ikan tingkat rumah tangga daerah perkotaan. Jurnl Giz Indones. 1(1)
Jha M. 2013. A study on the rural consumer buying behavior in Bihar. Int Jour of Marketing, Finansial Services & Management Research. 2(2):176.
Kamila NW. 2016. Pengaruh sikap terhadap perilaku pembelian produk kemasan plastik dan pengelolaan sampah rumah tangga di perdesaan dan perkotaan [skripsi]. Bogor (ID): Institut Pertanian Bogor.
Khaniwale M. 2015. Consumer buying behavior. Journal of Innovation and Scientific Research. 14(2):278-286.
[KKP] Kementrian Kelautan dan Perikanan. 2015. Angka konsumsi ikan 2010-2015.Diambil dari http://statistik.kkp.go.id/sidatikdev/Berita/Analisis%20Angka%20Konsumsi%20Ikan%202010-2015.pdf
Masoom M, Pasha S, Rahman S. 2015. Factorss affecting the consumer purchasing decisions of perishable food: eksploring the attitudes and the preferences. Management dynamic in the Knowledge economy. 3(3): 509-531.
Nurjannah, Hidayat T, Perdana S. 2015. Analisis faktor-faktor yang memengaruhi konsumsi ikan pada wanita dewasa di Indonesia. JPHPI. 18(1):19-27.
Retnaningsih, Utami P, Muflikhati I. 2010. Analisis faktor-faktor yang berpengaruh terhadap sikap dan perilaku membeli buku bajakan pada mahasiswa IPB. Jur.Ilm.Kel.& Kons.3(1):82-88
Ruwani A, Retnaningsih, Simanjuntak M. 2014. Nilai tipe konsumen rumah tangga dan kaitannya dengan perilaku pembelian produk makanan kemasan. Jur.Ilm.Kel.& Kons.7(1):48-57
Sangkumchaliang P, Huang WC. 2012. Consumers perception and attitudes of organic food products in Northen Thailand. Internal Food and Agribusiness Management Riview. 15(1)
Somantri RF. 2014. Pengaruh persepsi dan pengetahuan terhadap perilaku pembelian perhiasan emas pada keluarga petani [Skripsi]. Bogor (ID): Institut Pertanian Bogor.
Sumarwan U. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Bogor (ID): Ghalia Indonesia
Suryawati SH, Saptanto S, Putri HM. 2016. Analisis preferensi konsumsi ikan menghadapi natal 2015 dan tahun baaru 2016. J. Kebijakan Sosek KP. 6(1): 15-24
Verbeke W, Vackier I. 2004. Individual determinants of fish consumption: application of the theory of planned behavior. Appetite. 44(2005): 67-82
Waysima. 2011. Pengaruh ibu pada perilaku makan ikan laut siswa sekolah dasar di Kabupeten Jepara dan Kabupaten Grobogan, Jawa Tengah [Disertasi]. Bogor (ID): Institut Pertanian Bogor
________, Sumarwan U, Khomsan A, Zakaria F. 2011. Persepsi dan sikap afektif mempengaruhi perilaku ibu menyediakan ikan laut dalam menu keluarga. Jur.Ilm.Kel.&Kons. 4(1):74-81
Anggiasari P, Yuliati LN, Retnaningsih. 2013. Pengaruh etnosentrisme terhadap sikap, preferensi, dan perilaku pembelian buah lokal dan impor. Jurnal manajemen & Agribisnis. 10(2):128-136
Badr LM. 2015. Perceiver barriers to consumption freshwater fish in Morocco. British Food Journal. 117(1): 2711-285
Jafaar SN, Lalp PE, Mohamed M. 2012. Consumer’s perceptions, attitudes and purchase intention towards private label food products in Malaysia. Journal of Bussiness and Management Science. 2(8): 73-90.
Idaman N, Yuliati LN, Retnaningsih. 2012. Sikap konsumen terhadap beras organik. Jurnal Manajemen & Agribisnis. 9(2): 121
Indriana J, Widajanti L. 2005. Hubungan pendapatan, pengetahuan gizi ibu, dengan ketersediaan ikan tingkat rumah tangga daerah perkotaan. Jurnl Giz Indones. 1(1)
Jha M. 2013. A study on the rural consumer buying behavior in Bihar. Int Jour of Marketing, Finansial Services & Management Research. 2(2):176.
Kamila NW. 2016. Pengaruh sikap terhadap perilaku pembelian produk kemasan plastik dan pengelolaan sampah rumah tangga di perdesaan dan perkotaan [skripsi]. Bogor (ID): Institut Pertanian Bogor.
Khaniwale M. 2015. Consumer buying behavior. Journal of Innovation and Scientific Research. 14(2):278-286.
[KKP] Kementrian Kelautan dan Perikanan. 2015. Angka konsumsi ikan 2010-2015.Diambil dari http://statistik.kkp.go.id/sidatikdev/Berita/Analisis%20Angka%20Konsumsi%20Ikan%202010-2015.pdf
Masoom M, Pasha S, Rahman S. 2015. Factorss affecting the consumer purchasing decisions of perishable food: eksploring the attitudes and the preferences. Management dynamic in the Knowledge economy. 3(3): 509-531.
Nurjannah, Hidayat T, Perdana S. 2015. Analisis faktor-faktor yang memengaruhi konsumsi ikan pada wanita dewasa di Indonesia. JPHPI. 18(1):19-27.
Retnaningsih, Utami P, Muflikhati I. 2010. Analisis faktor-faktor yang berpengaruh terhadap sikap dan perilaku membeli buku bajakan pada mahasiswa IPB. Jur.Ilm.Kel.& Kons.3(1):82-88
Ruwani A, Retnaningsih, Simanjuntak M. 2014. Nilai tipe konsumen rumah tangga dan kaitannya dengan perilaku pembelian produk makanan kemasan. Jur.Ilm.Kel.& Kons.7(1):48-57
Sangkumchaliang P, Huang WC. 2012. Consumers perception and attitudes of organic food products in Northen Thailand. Internal Food and Agribusiness Management Riview. 15(1)
Somantri RF. 2014. Pengaruh persepsi dan pengetahuan terhadap perilaku pembelian perhiasan emas pada keluarga petani [Skripsi]. Bogor (ID): Institut Pertanian Bogor.
Sumarwan U. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Bogor (ID): Ghalia Indonesia
Suryawati SH, Saptanto S, Putri HM. 2016. Analisis preferensi konsumsi ikan menghadapi natal 2015 dan tahun baaru 2016. J. Kebijakan Sosek KP. 6(1): 15-24
Verbeke W, Vackier I. 2004. Individual determinants of fish consumption: application of the theory of planned behavior. Appetite. 44(2005): 67-82
Waysima. 2011. Pengaruh ibu pada perilaku makan ikan laut siswa sekolah dasar di Kabupeten Jepara dan Kabupaten Grobogan, Jawa Tengah [Disertasi]. Bogor (ID): Institut Pertanian Bogor
________, Sumarwan U, Khomsan A, Zakaria F. 2011. Persepsi dan sikap afektif mempengaruhi perilaku ibu menyediakan ikan laut dalam menu keluarga. Jur.Ilm.Kel.&Kons. 4(1):74-81
Authors
SafitriI. A., & MuflikhatiI. (2018). The Influence Of Mother’s Perception and Attitude Toward Fish Purchasing Behavior in Pekalongan Families. Journal of Consumer Sciences, 3(1), 28-38. https://doi.org/10.29244/jcs.3.1.28-38
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a
This work is licensed under a Creative Commons Attribution 4.0 International License. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. - Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
