Proses Pergeseran Makna Sentra Bagi UMKM Sentra Ayam Goreng Kalasan:Sebelum dan Sesudah Program CSR TWC
DOI:
https://doi.org/10.25015/22202667772Keywords:
klaster, makna sosial, pengembangan, sentra, UMKMAbstract
Banyak sentra industri di Indonesia yang belum bisa dapat dikategorikan sebagai klaster, dikarenakan konsentrasi pengembangan Usaha Mikro, Kecil dan Menengah (UMKM) bukan penumbuhkembangan pola kerjasama horizontal dan vertikal berbasis kelompok sentra. Sehingga Akibatnya pemaknaan sentra oleh para pelaku UMKM bukan media kerjasama usaha. Maka Dengan demikian tujuan penelitian ini untuk menggambarkan proses pergeseran makna sentra bagi pelaku UMKM sentra Ayam Goreng Kalasan di Provinsi DIY sebelum dan sesudah program CSR TWC. Penelitian ini menggunakan metode kualitatif dengan prespektif penafsiran deskriptif. Hasil kajian menunjukkan situasi sebelum program CSR TWC dijalankan, pemaknaan sosial mengenai sentra hanya sebagai media berkumpul sehingga memengaruhi terhadap perilaku pengembangan UMKM yang relatif individu (play stage). Pemaknaan sosial sentra sebagai media kerjasama usaha dimulai tahun 2024 seiring berjalannya program CSR TWC, dan adanya aksi kerjasama antar pelaku UMKM dan kerjasama bisnis antara kelompok sentra dengan TWC (gama stage). Terdapat upaya penguatan perilaku kerjasama melalui surat pernyataan komitmen dan aturan kerjasama yang disepakati oleh semua UMKM (generalized other). Kesimpulan mengenai proses pergeseran makna sentra sebagai media kerjasama masih dalam taraf transisi, dan aksi kerjasama horizontal maupun vertikal yang ada merupakan embrio klaster.
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