DRIVERS OF ELECTRIC VEHICLE PURCHASE INTENTION: ENVIRONMENTAL CONCERN, GREEN TRUST, AND GOVERNMENT POLICIES KNOWLEDGE

Abstract

The increasing trend in electric vehicle sales year after year reflects growing consumer interest in environmentally friendly transportation. Alongside this, public awareness of environmental issues is also rising. This study aims to examine the extent to which environmental concern, green trust, and knowledge of government policy influence the intention to purchase electric vehicles. A quantitative approach was applied, using a voluntary sampling technique. Data were collected through an online survey using Google Forms, involving 145 individuals who already have their own income. The data were analyzed using the Structural Equation Modeling (SEM) method with the help of SmartPLS software. The findings reveal that purchase intention is significantly influenced by green trust and knowledge of government policy, while environmental concern does not have a direct effect on purchase intention